Children's song Audience in Germany
Children's song has an estimated audience of 252,368 people in Germany. 77.0% are female, 23.0% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oblivion (2013 film), Children's literature, Ernsting's family, White Chicks, Firefly (airline).
The average Children's song fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oblivion (2013 film), Children's literature, Ernsting's family, with strongest over-indexing on Oblivion (2013 film) (20× the country average). Demographically, the Children's song audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Children's song fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 41.7 |
| Estimated audience size | 252,368 |
Audience persona
The typical Children's song fan in Germany is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Oblivion (2013 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,946 | 1.01× |
| Bayern | 55,359 | 1.36× |
| Baden-Württemberg | 39,810 | 1.16× |
| Niedersachsen | 25,444 | 1.04× |
| Hessen | 16,652 | 0.87× |
| Sachsen | 15,066 | 1.22× |
| Rheinland-Pfalz | 14,901 | 1.18× |
| Brandenburg | 8,359 | 1.07× |
| Thüringen | 8,286 | 1.29× |
| Sachsen-Anhalt | 7,331 | 1.12× |
| Schleswig-Holstein | 7,153 | 0.79× |
| Berlin | 6,690 | 0.59× |
| Mecklenburg-Vorpommern | 5,136 | 1.07× |
| Hamburg | 3,806 | 0.67× |
| Saarland | 3,309 | 1.07× |
| Bremen | 1,091 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oblivion (2013 film) | 20× | Movies & TV |
| Children's literature | 9.02× | Literature |
| Ernsting's family | 6× | Shopping |
| White Chicks | 20.86× | Movies & TV |
| Firefly (airline) | 20× | Travel & Leisure |
| Picture book | 5.55× | Literature |
| Child care | 5.46× | Kids & Family |
| Roland Kaiser | 4.09× | Music & Radio |
| vertbaudet | 8.59× | Fashion & Accessoires |
| Parental leave | 5.66× | Kids & Family |
| Obi (store) | 2.38× | Shopping |
| Anouk (singer) | 32× | Music & Radio |
| Baby food | 3.88× | Kids & Family |
| Michael Rooker | 20× | Movies & TV |
| Bath salts | 19.4× | Home & Garden |
| Wetter.com | 2.57× | Home & Garden |
| Lego | 3.44× | Kids & Family |
| Family | 2.05× | Kids & Family |
| Fireman Sam | 10.33× | Movies & TV |
| Dire Straits | 11.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.29 |
| DIY Mentality | THRILL | 1.52 |
| Community Orientation | OPEN | 1.48 |
| Convenience Orientation | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.38 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Philippines | 9.6% |
| Japan | 7.7% |
See Children's song audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Children's song have in Germany?
Children's song has an estimated audience of 252,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Children's song fans?
77.0% of Children's song fans are female, 23.0% are male, with an average age of 41.7 years.
Which brands do Children's song fans like most?
Children's song fans show strongest brand affinity for Oblivion (2013 film) (20×), Children's literature (9.02×), and Ernsting's family (6×) over the country average.
Where do Children's song fans live in Germany?
Children's song fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,946), Bayern (reach 55,359), and Baden-Württemberg (reach 39,810). These three regions account for the largest share of the active audience.
What other brands do Children's song fans also like?
Beyond Children's song itself, the audience over-indexes on Children's literature (9.02×), Ernsting's family (6×), White Chicks (20.86×), and Firefly (airline) (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Children's song. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.