Nursery rhyme Audience in Germany

Nursery rhyme has an estimated audience of 1,893,981 people in Germany. 74.7% are female, 25.3% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Nursery rhyme fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Nursery rhyme audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Category: Kids & Family · Type: Topic · Subtype: Musical genre

Demographics of Nursery rhyme fans

Demographic split for Nursery rhyme audience in Germany
MetricValue
Female74.7%
Male25.3%
Average age40.1
Estimated audience size1,893,981

Top regions in Germany

Top regions ranked by reach for Nursery rhyme in Germany
RegionReachAffinity
Nordrhein-Westfalen411,6000.99×
Bayern382,5241.26×
Baden-Württemberg317,5341.23×
Niedersachsen175,5260.95×
Hessen133,9120.93×
Sachsen107,4961.16×
Rheinland-Pfalz89,9500.95×
Berlin77,6550.92×
Schleswig-Holstein62,4110.92×
Brandenburg59,2891.01×
Sachsen-Anhalt58,0181.18×
Thüringen54,2251.12×
Hamburg38,8230.91×
Mecklenburg-Vorpommern33,7570.93×
Saarland17,9490.77×
Bremen12,5090.77×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nursery rhyme audience
TraitClusterScore
Quality AwarenessPREMIUM3.37
DIY MentalityTHRILL3.17
Family OrientationCONSERVATISM2.25
Healthy LifestyleBALANCE2.2
Early Adopter MentalityPOWER2.09
SustainabilityBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Nursery rhyme
CountryShare
Japan15.7%
United States14.4%
Germany13.2%

See Nursery rhyme audiences in other countries

More Musical genre audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nursery rhyme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.