Rascasse Audience Intelligence

Bedtime Audience in United States

A data profile of the people who buy, follow and care about Bedtime in United States — modelled from more than twelve digital signal sources. Bedtime has an estimated audience of 799,000 people in United States.

#9531among Topic in United States#477in Kids & Family

The average Bedtime fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nursery rhyme, Orthopedic mattress, FIS Alpine Ski World Cup, with strongest over-indexing on Nursery rhyme (31.5× the country average).

Demographically, the Bedtime audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bedtime fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Nursery rhyme.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bedtime profile in United States.

Audience size
799K
in United States
Gender
71.6%♀
28.4% male
Age
42.1
average years
Country rank
#27478
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bedtime fans

71.6% are female, 28.4% are male, average age 42.1.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Bedtime audience in United States
MetricValue
Female71.6%
Male28.4%
Average age42.1
Estimated audience size799,000
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Bedtime audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3920%
40-4920%
50+28%
Fig. 04

Worldwide distribution

46.7%

of the worldwide Bedtime audience comes from United States.

Worldwide audience distribution share by country for Bedtime
CountryShare
United States46.7%
United Kingdom12.8%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bedtime audience in United States is strongest.

Fig. 05

Top regions by affinity

Bedtime fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.28×
02Georgia~30K1.25×
03Alabama~10K1.25×
04California~100K1.21×
05Arkansas~8K1.19×
06Louisiana~10K1.17×
07South Carolina~10K1.14×
08Oklahoma~10K1.12×
09Kentucky~10K1.11×
10Missouri~10K1.10×
11North Carolina~30K1.09×
12Tennessee~20K1.09×
13Iowa~7K1.07×
14Michigan~20K1.06×
15Indiana~20K1.06×
16Oregon~10K1.06×
17West Virginia~4K1.06×
18New Mexico~4K1.05×
19Nebraska~4K1.05×
20Ohio~30K1.04×
21Texas~70K1.03×
22Kansas~6K1.02×
23Pennsylvania~30K1.00×
24Washington~20K1.00×
25Minnesota~10K1.00×
26Florida~50K0.99×
27Arizona~20K0.98×
28Wisconsin~10K0.98×
29Virginia~20K0.97×
30Maryland~10K0.97×
31Idaho~4K0.97×
32Hawaii~3K0.97×
33Alaska~2K0.97×
34Maine~3K0.96×
35Montana~2K0.96×
36Illinois~30K0.95×
37Connecticut~8K0.95×
38North Dakota~2K0.95×
39Nevada~7K0.94×
40New Hampshire~3K0.94×
41Delaware~2K0.94×
42South Dakota~2K0.94×
43Vermont~1K0.93×
44New Jersey~20K0.92×
45Colorado~10K0.91×
46Utah~6K0.90×
47Rhode Island~2K0.90×
48New York~40K0.89×
49Massachusetts~10K0.88×
50Washington, District of Columbia~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Bedtime, United States
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bedtime audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bedtime audience
#·InterestCategoryAffinity×
01Orthopedic mattressHealth35.40×
02Nursery rhymeKids & Family31.50×
03FIS Alpine Ski World CupSports20.00×
04Urban DictionaryInternet & Social Media9.86×
05DysonHome & Garden6.29×
06Baby foodKids & Family5.73×
07Home automationTechnology & Electronics4.56×
08Mortgage loansBusiness & Career3.50×
09Renewable energyBusiness & Career3.42×
10Sustainable energyHome & Garden3.42×
11First class travelTravel & Leisure3.27×
12Child careKids & Family3.23×
13FedExBusiness & Career2.90×
14Vehicle insuranceCars & Mobility2.69×
15Discount storesShopping2.50×
16Shopping mallsShopping2.42×
17PinterestInternet & Social Media2.18×
18AirbnbTravel & Leisure1.79×
19McDonald'sFood & Beverages1.79×
20FurnitureHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bedtime audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bedtime audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.11×
Need for SecurityCONSERVATISM1.96×
Convenience OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bedtime audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
PatriotismCONSERVATISM0.89×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bedtime have in United States?

Bedtime has an estimated audience of 799,000 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bedtime fans?

71.6% of Bedtime fans are female, 28.4% are male, with an average age of 42.1 years.

03

Which brands do Bedtime fans like most?

Bedtime fans show strongest brand affinity for Nursery rhyme (31.5×), Orthopedic mattress (35.4×), and FIS Alpine Ski World Cup (20×) over the country average.

04

Where do Bedtime fans live in United States?

Bedtime fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bedtime fans also like?

Beyond Bedtime itself, the audience over-indexes on Orthopedic mattress (35.4×), FIS Alpine Ski World Cup (20×), Urban Dictionary (9.86×), and Mortgage loans (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Bedtime audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedtime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →