Bedtime Audience in United States

Bedtime has an estimated audience of 799,000 people in United States. 71.6% are female, 28.4% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Escape the room, Indeed.com, Google Maps, Nursery rhyme.

The average Bedtime fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Escape the room, Indeed.com, with strongest over-indexing on Capital One (7.04× the country average). Demographically, the Bedtime audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Bedtime fans

Demographic split for Bedtime audience in United States
MetricValue
Female71.6%
Male28.4%
Average age42.1
Estimated audience size799,000

Audience persona

The typical Bedtime fan in United States is more female, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Bedtime in United States
RegionReachAffinity
California132,5201.51×
Texas75,5661.1×
Florida55,0361.02×
New York42,5830.95×
Georgia34,5831.41×
Pennsylvania28,3721.05×
Ohio26,5591.08×
North Carolina26,2021.09×
Illinois25,7870.97×
Michigan22,6261.08×
Virginia19,7621.02×
New Jersey19,5390.96×
Tennessee17,8541.11×
Arizona16,5361.01×
Washington15,8660.99×
Indiana15,5441.06×
Massachusetts15,1840.96×
Alabama14,5491.3×
Missouri14,3501.11×
South Carolina14,3211.19×
Maryland13,9741.02×
Wisconsin12,3781.03×
Colorado11,9110.95×
Louisiana11,6561.13×
Kentucky11,5151.15×
Minnesota11,2830.99×
Oklahoma9,9401.12×
Oregon9,4031.03×
Mississippi8,1641.24×
Connecticut7,8470.98×
Iowa7,6351.16×
Nevada7,4380.96×
Arkansas7,4111.13×
Utah6,6430.93×
Kansas6,4981.03×
Nebraska4,7231.18×
West Virginia3,5420.95×
Idaho3,4070.85×
New Mexico3,3960.85×
Hawaii2,6910.78×
New Hampshire2,6750.85×
Maine2,3860.83×
Montana1,9690.89×
Delaware1,8930.86×
Rhode Island1,8790.74×
Washington, District of Columbia1,4680.61×
South Dakota1,4360.78×
Alaska1,4240.83×
North Dakota1,2750.78×
Vermont1,1550.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bedtime audience
BrandAffinityCategory
Capital One7.04×Business & Career
Escape the room34.2×Games
Indeed.com6.09×Business & Career
Google Maps5.59×Internet & Social Media
Nursery rhyme29.08×Kids & Family
Orthopedic mattress39.6×Health
Diane Keaton7.03×Movies & TV
Khan Academy9.39×Business & Career
FIS Alpine Ski World Cup20×Sports
Beetlejuice5.09×Movies & TV
Kendra Scott10.9×Fashion & Accessoires
Google News5.97×News
DeviantArt7.15×Internet & Social Media
Circle K7.01×Shopping
Urban Dictionary9.53×Internet & Social Media
Grammarly16.61×Business & Career
AccuWeather6.22×Home & Garden
Zac Efron8.96×Movies & TV
ICloud8.59×Technology & Electronics
Billy Bob Thornton7.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bedtime audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Family OrientationCONSERVATISM1.64
IndulgenceJOY1.41
Pet OwnershipJOY1.34
Price SensitivityPREMIUM1.29
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Bedtime
CountryShare
United States46.7%
United Kingdom12.9%
Australia6.4%

See Bedtime audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Bedtime have in United States?

Bedtime has an estimated audience of 799,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Bedtime fans?

71.6% of Bedtime fans are female, 28.4% are male, with an average age of 42.1 years.

Which brands do Bedtime fans like most?

Bedtime fans show strongest brand affinity for Capital One (7.04×), Escape the room (34.2×), and Indeed.com (6.09×) over the country average.

Where do Bedtime fans live in United States?

Bedtime fans in United States are most concentrated in California (reach 132,520), Texas (reach 75,566), and Florida (reach 55,036). These three regions account for the largest share of the active audience.

What other brands do Bedtime fans also like?

Beyond Bedtime itself, the audience over-indexes on Escape the room (34.2×), Indeed.com (6.09×), Google Maps (5.59×), and Nursery rhyme (29.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedtime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.