Bedtime Audience in United States

Bedtime logo

Bedtime has an estimated audience of 799,000 people in United States. 71.6% are female, 28.4% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Product design, Fairy godmother, Goop, Jingoism.

The average Bedtime fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Product design, Fairy godmother, with strongest over-indexing on UK garage (12.97× the country average). Demographically, the Bedtime audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Bedtime fans

Demographic split for Bedtime audience in United States
MetricValue
Female71.6%
Male28.4%
Average age42.1
Estimated audience size799,000

Audience persona

The typical Bedtime fan in United States is more female, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Bedtime in United States
RegionReachAffinity
California132,5201.51×
Texas75,5661.1×
Florida55,0361.02×
New York42,5830.95×
Georgia34,5831.41×
Pennsylvania28,3721.05×
Ohio26,5591.08×
North Carolina26,2021.09×
Illinois25,7870.97×
Michigan22,6261.08×
Virginia19,7621.02×
New Jersey19,5390.96×
Tennessee17,8541.11×
Arizona16,5361.01×
Washington15,8660.99×
Indiana15,5441.06×
Massachusetts15,1840.96×
Alabama14,5491.3×
Missouri14,3501.11×
South Carolina14,3211.19×
Maryland13,9741.02×
Wisconsin12,3781.03×
Colorado11,9110.95×
Louisiana11,6561.13×
Kentucky11,5151.15×
Minnesota11,2830.99×
Oklahoma9,9401.12×
Oregon9,4031.03×
Mississippi8,1641.24×
Connecticut7,8470.98×
Iowa7,6351.16×
Nevada7,4380.96×
Arkansas7,4111.13×
Utah6,6430.93×
Kansas6,4981.03×
Nebraska4,7231.18×
West Virginia3,5420.95×
Idaho3,4070.85×
New Mexico3,3960.85×
Hawaii2,6910.78×
New Hampshire2,6750.85×
Maine2,3860.83×
Montana1,9690.89×
Delaware1,8930.86×
Rhode Island1,8790.74×
Washington, District of Columbia1,4680.61×
South Dakota1,4360.78×
Alaska1,4240.83×
North Dakota1,2750.78×
Vermont1,1550.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bedtime audience
BrandAffinityCategory
UK garage12.97×Music & Radio
Product design4.13×Business & Career
Fairy godmother13.18×Literature
Goop7.35×Internet & Social Media
Jingoism2.35×Politics & Society
headspace9.72×Health
Governor of Michigan7.44×Politics & Society
Cherish (group)9.16×Music & Radio
Grinch3.32×Movies & TV
Google Home5.31×Technology & Electronics
Israel1.72×Travel & Leisure
Grace Slick6.97×Music & Radio
Hibachi6.02×Food & Beverages
Wok5×Food & Beverages
Elsword12.11×Games
Vocal harmony3.3×Music & Radio
JDSU2.16×Business & Career
Saving1.77×Business & Career
Isometric exercise5.21×Sports
Hardik Pandya8.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bedtime audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Family OrientationCONSERVATISM1.64
IndulgenceJOY1.41
Pet OwnershipJOY1.34
Price SensitivityPREMIUM1.29
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Bedtime
CountryShare
United States46.7%
United Kingdom12.9%
Australia6.4%

See Bedtime audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Bedtime have in United States?

Bedtime has an estimated audience of 799,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Bedtime fans?

71.6% of Bedtime fans are female, 28.4% are male, with an average age of 42.1 years.

Which brands do Bedtime fans like most?

Bedtime fans show strongest brand affinity for UK garage (12.97×), Product design (4.13×), and Fairy godmother (13.18×) over the country average.

Where do Bedtime fans live in United States?

Bedtime fans in United States are most concentrated in California (reach 132,520), Texas (reach 75,566), and Florida (reach 55,036). These three regions account for the largest share of the active audience.

What other brands do Bedtime fans also like?

Beyond Bedtime itself, the audience over-indexes on Product design (4.13×), Fairy godmother (13.18×), Goop (7.35×), and Jingoism (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedtime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.