Rascasse Audience Intelligence

Powell Peralta Target Market in United States

A data profile of the people who buy, follow and care about Powell Peralta in United States — modelled from more than twelve digital signal sources. Powell Peralta has an estimated audience of 304,656 people in United States.

#4964among Brand in United States#4823in Sports

The average Powell Peralta fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seth Green, John Cusack, Spaceballs, with strongest over-indexing on Seth Green (145.38× the country average).

Demographically, the Powell Peralta audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Powell Peralta fan in United States is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Seth Green.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powell Peralta profile in United States.

Audience size
305K
in United States
Gender
20.6%♀
79.4% male
Age
40.1
average years
Country rank
#47983
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Powell Peralta

20.6% are female, 79.4% are male, average age 40.1.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Powell Peralta audience in United States
MetricValue
Female20.6%
Male79.4%
Average age40.1
Estimated audience size304,656
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Powell Peralta audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3923%
40-4927%
50+16%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Powell Peralta audience comes from United States.

Worldwide audience distribution share by country for Powell Peralta
CountryShare
United States40.4%
Japan8.1%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powell Peralta audience in United States is strongest.

Fig. 05

Top regions by affinity

Powell Peralta customers by region in United States
#RegionReachAffinity×
01Utah~5K1.88×
02California~60K1.75×
03Oregon~6K1.71×
04Arizona~9K1.53×
05Colorado~7K1.45×
06Hawaii~2K1.36×
07Nevada~4K1.35×
08Idaho~2K1.35×
09Washington~8K1.30×
10Montana~1K1.22×
11New Mexico~2K1.21×
12Oklahoma~4K1.10×
13Vermont<1K1.09×
14North Carolina~9K1.04×
15New Hampshire~1K1.02×
16Alaska<1K0.98×
17Tennessee~6K0.97×
18Maine~1K0.97×
19Virginia~7K0.96×
20Nebraska~1K0.96×
21Kansas~2K0.95×
22Wisconsin~4K0.94×
23Florida~20K0.93×
24Indiana~5K0.93×
25Missouri~4K0.92×
26Kentucky~3K0.92×
27West Virginia~1K0.92×
28Delaware<1K0.92×
29Rhode Island<1K0.91×
30Pennsylvania~9K0.89×
31South Carolina~4K0.89×
32South Dakota<1K0.89×
33Iowa~2K0.88×
34North Dakota<1K0.88×
35Texas~20K0.87×
36Ohio~8K0.85×
37Michigan~7K0.85×
38Maryland~4K0.85×
39Minnesota~4K0.85×
40Arkansas~2K0.85×
41Connecticut~3K0.84×
42Alabama~3K0.83×
43Louisiana~3K0.81×
44Georgia~7K0.80×
45Illinois~8K0.78×
46Massachusetts~5K0.78×
47Washington, District of Columbia<1K0.77×
48Mississippi~2K0.76×
49New Jersey~6K0.74×
50New York~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Powell Peralta, United States
0.68×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powell Peralta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powell Peralta audience
#·InterestCategoryAffinity×
01Seth GreenMovies & TV145.38×
02HurleyFashion & Accessoires73.76×
03John CusackMovies & TV57.02×
04SpaceballsMovies & TV55.52×
05Ron Jon Surf ShopSports47.23×
06Tony HawkSports33.21×
07Connor McDavidSports30.52×
08Military pressSports28.90×
09Wayne GretzkySports27.62×
10Sidney CrosbySports25.64×
11Jonah HillMovies & TV22.21×
12The GooniesMovies & TV20.33×
13Alison BrieMovies & TV20.00×
14Mariska HargitayMovies & TV20.00×
15Isla FisherMovies & TV20.00×
16Josh DuhamelFashion & Accessoires20.00×
17Florida PanthersSports20.00×
18Buffalo SabresSports18.80×
19Steve CarellMovies & TV16.40×
20HootersFood & Beverages14.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powell Peralta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powell Peralta audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.06×
PatriotismCONSERVATISM1.59×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powell Peralta audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.75×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Powell Peralta's target market in United States?

Powell Peralta's target market in United States covers an estimated 304,656 people, concentrated in California and Texas.

02

What is the gender split and age of Powell Peralta customers?

20.6% of the Powell Peralta audience are female, 79.4% are male, with an average age of 40.1 years.

03

Which brands do Powell Peralta fans like most?

Powell Peralta fans show strongest brand affinity for Seth Green (145.38×), John Cusack (57.02×), and Spaceballs (55.52×) over the country average.

04

Where do Powell Peralta fans live in United States?

Powell Peralta fans in United States are most concentrated in California (reach ~60K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Powell Peralta fans also like?

Beyond Powell Peralta itself, the audience over-indexes on John Cusack (57.02×), Spaceballs (55.52×), Hurley (73.76×), and Jonah Hill (22.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Powell Peralta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Powell Peralta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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