Rascasse Audience Intelligence

RokFit Target Market in United States

A data profile of the people who buy, follow and care about RokFit in United States — modelled from more than twelve digital signal sources. RokFit has an estimated audience of 65,564 people in United States.

#9743among Brand in United States#2505in Fashion & Accessoires

The average RokFit fan in United States is 35.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hurley, Sporting Cristal, Rogue Fitness, with strongest over-indexing on Hurley (217.72× the country average).

Demographically, the RokFit audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RokFit fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Hurley.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the RokFit profile in United States.

Audience size
66K
in United States
Gender
43.6%♀
56.4% male
Age
35.4
average years
Country rank
#91148
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of RokFit

43.6% are female, 56.4% are male, average age 35.4.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for RokFit audience in United States
MetricValue
Female43.6%
Male56.4%
Average age35.4
Estimated audience size65,564
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the RokFit audience in United States
Age bracketShare%
16-1920%
20-2929%
30-3928%
40-4915%
50+9%
Fig. 04

Worldwide distribution

65.2%

of the worldwide RokFit audience comes from United States.

Worldwide audience distribution share by country for RokFit
CountryShare
United States65.2%
United Kingdom8.6%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RokFit audience in United States is strongest.

Fig. 05

Top regions by affinity

RokFit customers by region in United States
#RegionReachAffinity×
01Oklahoma~2K2.14×
02Arizona~2K1.23×
03New Mexico<1K1.18×
04Alaska<1K1.17×
05Colorado~1K1.16×
06Idaho<1K1.16×
07Utah<1K1.15×
08Vermont<1K1.11×
09South Dakota<1K1.10×
10North Dakota<1K1.10×
11West Virginia<1K1.07×
12Hawaii<1K1.07×
13Washington~1K1.06×
14Montana<1K1.06×
15Kansas<1K1.01×
16Rhode Island<1K1.01×
17Nebraska<1K1.00×
18Arkansas<1K0.99×
19Delaware<1K0.99×
20Texas~6K0.98×
21Nevada<1K0.98×
22Maine<1K0.98×
23Virginia~2K0.97×
24New Hampshire<1K0.97×
25Indiana~1K0.96×
26North Carolina~2K0.93×
27Iowa<1K0.93×
28Mississippi<1K0.93×
29Washington, District of Columbia<1K0.93×
30Wisconsin<1K0.92×
31Tennessee~1K0.91×
32Missouri<1K0.91×
33Kentucky<1K0.91×
34Oregon<1K0.91×
35South Carolina<1K0.90×
36Alabama<1K0.90×
37Louisiana<1K0.88×
38Minnesota<1K0.87×
39Connecticut<1K0.87×
40Ohio~2K0.86×
41Florida~4K0.84×
42Michigan~1K0.82×
43Maryland<1K0.81×
44Pennsylvania~2K0.80×
45Georgia~2K0.79×
46Massachusetts<1K0.76×
47Illinois~2K0.75×
48California~5K0.74×
49New Jersey~1K0.73×
50New York~2K0.60×
Fig. 06

Affinity by region

Affinity by region — RokFit, United States
0.60×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RokFit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RokFit audience
#·InterestCategoryAffinity×
01HurleyFashion & Accessoires217.72×
02Sporting CristalSports191.27×
03Lars UlrichMusic & Radio73.92×
04Rogue FitnessSports56.99×
05Die AntwoordMusic & Radio33.63×
06BiohackingTechnology & Electronics31.48×
07Glacier National ParkTravel & Leisure23.29×
08Lily AllenMusic & Radio20.00×
09Jessica ChastainMovies & TV20.00×
10Suki WaterhouseFashion & Accessoires20.00×
11James HetfieldMusic & Radio20.00×
12Kate BeckinsaleMovies & TV19.25×
13Allison JanneyMovies & TV17.60×
14BadmintonSports17.14×
15Will PoulterMovies & TV16.44×
16High-intensity interval trainingSports9.00×
17LivemusicMusic & Radio7.16×
18Spirit HalloweenKids & Family5.04×
19Property finderHome & Garden4.70×
20BeetlejuiceMovies & TV4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RokFit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RokFit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.73×
Design AffinityPREMIUM1.67×
SustainabilityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RokFit audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Social Media UsageJOY0.84×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is RokFit's target market in United States?

RokFit's target market in United States covers an estimated 65,564 people, concentrated in Texas and California.

02

What is the gender split and age of RokFit customers?

43.6% of the RokFit audience are female, 56.4% are male, with an average age of 35.4 years.

03

Which brands do RokFit fans like most?

RokFit fans show strongest brand affinity for Hurley (217.72×), Sporting Cristal (191.27×), and Rogue Fitness (56.99×) over the country average.

04

Where do RokFit fans live in United States?

RokFit fans in United States are most concentrated in Texas (reach ~6K), California (reach ~5K), and Florida (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do RokFit fans also like?

Beyond RokFit itself, the audience over-indexes on Sporting Cristal (191.27×), Rogue Fitness (56.99×), Lars Ulrich (73.92×), and Biohacking (31.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See RokFit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RokFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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