Rascasse Audience Intelligence

Glacier National Park Audience in United States

A data profile of the people who buy, follow and care about Glacier National Park in United States — modelled from more than twelve digital signal sources. Glacier National Park has an estimated audience of 1,036,123 people in United States.

#2063among POI in United States#1728in Travel & Leisure

The average Glacier National Park fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Montana.

Top brand affinities include AllTrails, strava, Hoka, with strongest over-indexing on AllTrails (266.78× the country average).

Demographically, the Glacier National Park audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glacier National Park fan in United States is balanced, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for AllTrails.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glacier National Park profile in United States.

Audience size
1M
in United States
Gender
48.8%♀
51.2% male
Age
36.2
average years
Country rank
#23123
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glacier National Park fans

48.8% are female, 51.2% are male, average age 36.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Glacier National Park audience in United States
MetricValue
Female48.8%
Male51.2%
Average age36.2
Estimated audience size1,036,123
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Glacier National Park audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

61.3%

of the worldwide Glacier National Park audience comes from United States.

Worldwide audience distribution share by country for Glacier National Park
CountryShare
United States61.3%
Japan4.3%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glacier National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Glacier National Park fans by region: top regions in United States
#RegionReachAffinity×
01Montana~40K13.79×
02Wyoming~4K2.43×
03Idaho~10K2.02×
04North Dakota~4K1.98×
05South Dakota~4K1.58×
06Utah~10K1.38×
07Minnesota~20K1.14×
08Washington~20K1.13×
09Wisconsin~20K1.00×
10Iowa~9K1.00×
11Colorado~20K0.99×
12Nebraska~5K0.94×
13Oregon~10K0.83×
14Missouri~10K0.81×
15Alaska~2K0.80×
16Kansas~6K0.74×
17Indiana~10K0.71×
18Kentucky~9K0.68×
19Arkansas~6K0.68×
20Illinois~20K0.67×
21Tennessee~10K0.66×
22Michigan~20K0.63×
23Ohio~20K0.62×
24Oklahoma~7K0.61×
25Maine~2K0.60×
26New Hampshire~2K0.59×
27Arizona~10K0.58×
28Texas~50K0.55×
29Pennsylvania~20K0.55×
30Alabama~8K0.53×
31West Virginia~3K0.53×
32Louisiana~7K0.52×
33North Carolina~20K0.51×
34Virginia~10K0.51×
35Massachusetts~10K0.50×
36Georgia~20K0.49×
37South Carolina~8K0.49×
38Washington, District of Columbia~2K0.49×
39California~50K0.48×
40Nevada~5K0.48×
41Mississippi~4K0.48×
42New Mexico~2K0.48×
43Connecticut~5K0.47×
44Florida~30K0.46×
45Maryland~8K0.44×
46New Jersey~10K0.42×
47Hawaii~2K0.42×
48Delaware~1K0.42×
49Rhode Island~1K0.40×
50New York~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Glacier National Park, United States
0.39×1.00×13.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glacier National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glacier National Park audience
#·InterestCategoryAffinity×
01AllTrailsInternet & Social Media266.78×
02DJ KrushMusic & Radio263.87×
03stravaSports127.37×
04GoldieMusic & Radio119.09×
05Ragnar LodbrokPolitics & Society118.73×
06Junk Gypsy CompanyArts & Culture96.33×
07Brundage Mountain ResortTravel & Leisure80.30×
08Designs by JuJuFashion & Accessoires66.38×
09National Park FoundationTravel & Leisure60.33×
10Jesse WellesMusic & Radio58.28×
11John PrineMusic & Radio58.28×
12Lone SurvivorMovies & TV51.05×
13Jason IsbellMusic & Radio33.11×
14HokaSports32.94×
15Georgia Bulldogs basketballSports32.58×
16Grand Canyon National ParkTravel & Leisure21.57×
17Mental Health Awareness MonthHealth20.00×
18Pull-up (exercise)Sports20.00×
19Americana (music)Music & Radio15.30×
20National Park ServicePolitics & Society13.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glacier National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glacier National Park audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.98×
TraditionCONSERVATISM1.71×
Healthy LifestyleBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glacier National Park audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.48×
Convenience OrientationPREMIUM0.62×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glacier National Park have in United States?

Glacier National Park has an estimated audience of 1,036,123 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Glacier National Park fans?

48.8% of Glacier National Park fans are female, 51.2% are male, with an average age of 36.2 years.

03

Which brands do Glacier National Park fans like most?

Glacier National Park fans show strongest brand affinity for AllTrails (266.78×), strava (127.37×), and Hoka (32.94×) over the country average.

04

Where do Glacier National Park fans live in United States?

Glacier National Park fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Montana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Glacier National Park fans also like?

Beyond Glacier National Park itself, the audience over-indexes on strava (127.37×), Hoka (32.94×), Jesse Welles (58.28×), and John Prine (58.28×) compared to the United States average.

Appendix

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See Glacier National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glacier National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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