Glacier National Park Audience in United States

Glacier National Park logo

Glacier National Park has an estimated audience of 1,036,123 people in United States. 48.8% are female, 51.2% are male, average age 36.2. Top regions: California, Texas, Montana. Top brand affinities: AllTrails, strava, Hoka, Jesse Welles, John Prine.

The average Glacier National Park fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Montana. Top brand affinities include AllTrails, strava, Hoka, with strongest over-indexing on AllTrails (266.78× the country average). Demographically, the Glacier National Park audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Glacier National Park fans

Demographic split for Glacier National Park audience in United States
MetricValue
Female48.8%
Male51.2%
Average age36.2
Estimated audience size1,036,123

Audience persona

The typical Glacier National Park fan in United States is balanced, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for AllTrails.

Top regions in United States

Top regions ranked by reach for Glacier National Park in United States
RegionReachAffinity
California58,0450.51×
Texas50,9700.57×
Montana38,24013.3×
Florida34,0470.49×
Washington25,2391.21×
Illinois24,4270.71×
New York24,0910.42×
Ohio20,3210.64×
Pennsylvania19,9920.57×
Minnesota17,8571.2×
Colorado17,4061.07×
Michigan17,2240.64×
North Carolina16,9090.54×
Georgia16,3250.51×
Wisconsin16,0701.03×
Tennessee14,2030.68×
Missouri14,0500.84×
Indiana13,6460.72×
Utah13,4501.45×
Virginia13,2830.53×
Arizona12,0620.57×
New Jersey11,7510.45×
Massachusetts10,8360.53×
Idaho10,6092.04×
Oregon10,3290.87×
Kentucky9,1810.71×
Iowa8,6941.02×
Maryland8,1360.46×
South Carolina7,7840.5×
Alabama7,6010.53×
Oklahoma7,3040.63×
Louisiana6,8930.52×
Kansas6,1680.76×
Arkansas5,8370.68×
Connecticut4,8630.47×
Nebraska4,8110.93×
Nevada4,6890.47×
North Dakota4,2301.99×
Mississippi4,0800.48×
South Dakota3,6051.51×
Wyoming3,4962.28×
New Hampshire2,3790.58×
West Virginia2,3740.49×
New Mexico2,3170.45×
Maine2,1050.57×
Hawaii1,7620.4×
Alaska1,5950.72×
Washington, District of Columbia1,5530.5×
Rhode Island1,2130.37×
Delaware1,1170.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glacier National Park audience
BrandAffinityCategory
AllTrails266.78×Internet & Social Media
strava127.37×Sports
Hoka32.94×Sports
Jesse Welles58.28×Music & Radio
John Prine58.28×Music & Radio
Lone Survivor51.05×Movies & TV
Junk Gypsy Company96.33×Arts & Culture
National Park Foundation60.33×Travel & Leisure
Grand Canyon National Park21.57×Travel & Leisure
Americana (music)15.3×Music & Radio
Mental Health Awareness Month20×Health
Ragnar Lodbrok118.73×Politics & Society
Designs by JuJu66.38×Fashion & Accessoires
Goldie119.09×Music & Radio
Jason Isbell33.11×Music & Radio
DJ Krush263.87×Music & Radio
National Park Service13.45×Politics & Society
Will Johnson33.11×Music & Radio
Pull-up (exercise)20×Sports
Brundage Mountain Resort80.3×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glacier National Park audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
TravellingTHRILL2.36
SustainabilityBALANCE2
Design AffinityPREMIUM1.69
Pet OwnershipJOY1.55
LGBTQ+ IdentityOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Glacier National Park
CountryShare
United States61.4%
Japan4.4%
United Kingdom3.8%

See Glacier National Park audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Glacier National Park have in United States?

Glacier National Park has an estimated audience of 1,036,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Glacier National Park fans?

48.8% of Glacier National Park fans are female, 51.2% are male, with an average age of 36.2 years.

Which brands do Glacier National Park fans like most?

Glacier National Park fans show strongest brand affinity for AllTrails (266.78×), strava (127.37×), and Hoka (32.94×) over the country average.

Where do Glacier National Park fans live in United States?

Glacier National Park fans in United States are most concentrated in California (reach 58,045), Texas (reach 50,970), and Montana (reach 38,240). These three regions account for the largest share of the active audience.

What other brands do Glacier National Park fans also like?

Beyond Glacier National Park itself, the audience over-indexes on strava (127.37×), Hoka (32.94×), Jesse Welles (58.28×), and John Prine (58.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glacier National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.