A data profile of the people who buy, follow and care about Designs by JuJu in United States — modelled from more than twelve digital signal sources. Designs by JuJu has an estimated audience of 292,430 people in United States.
The average Designs by JuJu fan in United States is 39.6 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include Machine embroidery, Sewing machine, QVC, with strongest over-indexing on Machine embroidery (72.67× the country average).
Demographically, the Designs by JuJu audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Designs by JuJu fan in United States is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Machine embroidery.
The key figures that characterise the Designs by JuJu profile in United States.
83.6% are female, 16.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 39.6 |
| Estimated audience size | 292,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 14% | |
| 40-49 | 17% | |
| 50+ | 27% |
of the worldwide Designs by JuJu audience comes from United States.
| Country | Share |
|---|---|
| United States | 76.3% |
| United Kingdom | 6.4% |
| Canada | 5.5% |
Where the Designs by JuJu audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~5K | 2.27× | |
| 02 | Alabama | ~9K | 2.17× | |
| 03 | Mississippi | ~5K | 2.12× | |
| 04 | Louisiana | ~7K | 1.96× | |
| 05 | Idaho | ~2K | 1.68× | |
| 06 | Oklahoma | ~5K | 1.63× | |
| 07 | Missouri | ~8K | 1.61× | |
| 08 | Tennessee | ~9K | 1.59× | |
| 09 | South Dakota | ~1K | 1.55× | |
| 10 | Montana | ~1K | 1.42× | |
| 11 | Kentucky | ~5K | 1.36× | |
| 12 | Utah | ~3K | 1.29× | |
| 13 | Kansas | ~3K | 1.29× | |
| 14 | West Virginia | ~2K | 1.28× | |
| 15 | South Carolina | ~5K | 1.21× | |
| 16 | Iowa | ~3K | 1.20× | |
| 17 | Wyoming | <1K | 1.19× | |
| 18 | Nebraska | ~2K | 1.08× | |
| 19 | North Dakota | <1K | 1.05× | |
| 20 | Indiana | ~5K | 1.02× | |
| 21 | Alaska | <1K | 1.01× | |
| 22 | Michigan | ~8K | 1.00× | |
| 23 | Georgia | ~9K | 0.99× | |
| 24 | North Carolina | ~8K | 0.93× | |
| 25 | Minnesota | ~4K | 0.93× | |
| 26 | Arizona | ~5K | 0.92× | |
| 27 | Ohio | ~8K | 0.91× | |
| 28 | Wisconsin | ~4K | 0.89× | |
| 29 | Texas | ~20K | 0.88× | |
| 30 | New Mexico | ~1K | 0.88× | |
| 31 | New Hampshire | ~1K | 0.88× | |
| 32 | Maine | <1K | 0.84× | |
| 33 | Washington, District of Columbia | <1K | 0.78× | |
| 34 | Colorado | ~4K | 0.77× | |
| 35 | Delaware | <1K | 0.74× | |
| 36 | Virginia | ~5K | 0.73× | |
| 37 | Washington | ~4K | 0.73× | |
| 38 | Florida | ~10K | 0.71× | |
| 39 | Rhode Island | <1K | 0.71× | |
| 40 | Oregon | ~2K | 0.70× | |
| 41 | Pennsylvania | ~7K | 0.67× | |
| 42 | Hawaii | <1K | 0.67× | |
| 43 | Illinois | ~6K | 0.66× | |
| 44 | Nevada | ~2K | 0.63× | |
| 45 | Maryland | ~3K | 0.54× | |
| 46 | Connecticut | ~1K | 0.51× | |
| 47 | Massachusetts | ~2K | 0.41× | |
| 48 | New Jersey | ~3K | 0.36× | |
| 49 | California | ~10K | 0.32× | |
| 50 | New York | ~5K | 0.32× |
The strongest cross-interests of the Designs by JuJu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machine embroidery | Home & Garden | 72.67× | ||
| 02 | Glacier National Park | Travel & Leisure | 66.38× | ||
| 03 | Janie and Jack | Shopping | 31.94× | ||
| 04 | World's Strongest Man | Sports | 31.78× | ||
| 05 | Sewing machine | Home & Garden | 22.51× | ||
| 06 | QVC | Movies & TV | 17.00× | ||
| 07 | Tupperware | Home & Garden | 13.54× | ||
| 08 | Garden centre | Home & Garden | 8.76× | ||
| 09 | Sewing | Home & Garden | 8.44× | ||
| 10 | Quilting | Home & Garden | 8.39× | ||
| 11 | Weather forecasting | Home & Garden | 7.87× | ||
| 12 | Christmas decoration | Home & Garden | 7.28× | ||
| 13 | Quilt | Home & Garden | 7.06× | ||
| 14 | FedEx | Business & Career | 6.90× | ||
| 15 | Discount stores | Shopping | 5.50× | ||
| 16 | Knitting | Home & Garden | 5.09× | ||
| 17 | Internet & Social Media | 4.93× | |||
| 18 | Shopping malls | Shopping | 4.00× | ||
| 19 | Mortgage loans | Business & Career | 3.64× | ||
| 20 | Furniture | Home & Garden | 2.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.57× | |
| Creativity | OPEN | 2.51× | |
| Convenience Orientation | PREMIUM | 2.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Risk Appetite | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.77× |
Designs by JuJu has an estimated audience of 292,430 people in United States, concentrated in Texas and Florida.
83.6% of Designs by JuJu fans are female, 16.4% are male, with an average age of 39.6 years.
Designs by JuJu fans show strongest brand affinity for Machine embroidery (72.67×), Sewing machine (22.51×), and QVC (17×) over the country average.
Designs by JuJu fans in United States are most concentrated in Texas (reach ~20K), Florida (reach ~10K), and California (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Designs by JuJu itself, the audience over-indexes on Sewing machine (22.51×), QVC (17×), Glacier National Park (66.38×), and World's Strongest Man (31.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Designs by JuJu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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