Rascasse Audience Intelligence

Christmas decoration Audience in United States

A data profile of the people who buy, follow and care about Christmas decoration in United States — modelled from more than twelve digital signal sources. Christmas decoration has an estimated audience of 8,584,298 people in United States.

#2594among Topic in United States#301in Home & Garden

The average Christmas decoration fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hobby Lobby, Christmas ornament, Christmas market, with strongest over-indexing on Hobby Lobby (4.33× the country average).

Demographically, the Christmas decoration audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas decoration fan in United States is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Hobby Lobby.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas decoration profile in United States.

Audience size
8.6M
in United States
Gender
80.2%♀
19.8% male
Age
41.0
average years
Country rank
#4145
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas decoration fans

80.2% are female, 19.8% are male, average age 41.0.

Fig. 02

Gender split

80.2%
Female
19.8%
Male
Demographic split for Christmas decoration audience in United States
MetricValue
Female80.2%
Male19.8%
Average age41.0
Estimated audience size8,584,298
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Christmas decoration audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Christmas decoration audience comes from United States.

Worldwide audience distribution share by country for Christmas decoration
CountryShare
United States26.6%
United Kingdom9.0%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas decoration audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas decoration fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.39×
02Louisiana~100K1.31×
03West Virginia~50K1.31×
04Kentucky~100K1.25×
05Alabama~100K1.21×
06Texas~900K1.18×
07South Carolina~200K1.16×
08North Dakota~20K1.14×
09Florida~700K1.13×
10Arkansas~80K1.13×
11Tennessee~200K1.12×
12North Carolina~300K1.11×
13New Jersey~200K1.11×
14Georgia~300K1.09×
15Pennsylvania~300K1.08×
16California~1M1.07×
17Indiana~200K1.04×
18Virginia~200K1.03×
19Oklahoma~100K1.01×
20Connecticut~90K1.00×
21New York~500K0.99×
22Missouri~100K0.99×
23Kansas~70K0.98×
24Delaware~20K0.98×
25Utah~70K0.97×
26Idaho~40K0.97×
27Maine~30K0.97×
28Ohio~300K0.96×
29Michigan~200K0.96×
30Massachusetts~200K0.95×
31Arizona~200K0.94×
32Nevada~80K0.94×
33Hawaii~30K0.94×
34Iowa~70K0.93×
35Nebraska~40K0.93×
36Montana~20K0.93×
37South Dakota~20K0.93×
38Illinois~300K0.92×
39Maryland~100K0.92×
40Wisconsin~100K0.92×
41New Hampshire~30K0.91×
42Rhode Island~20K0.90×
43New Mexico~40K0.89×
44Alaska~20K0.88×
45Washington~100K0.87×
46Colorado~100K0.85×
47Oregon~80K0.85×
48Minnesota~100K0.82×
49Vermont~10K0.78×
50Washington, District of Columbia~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Christmas decoration, United States
0.67×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas decoration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas decoration audience
#·InterestCategoryAffinity×
01Christmas ornamentHome & Garden14.33×
02Christmas marketFood & Beverages13.51×
03Christmas cardHome & Garden12.25×
04CardmakingKids & Family10.09×
05Christmas lightsHome & Garden7.19×
06Paper craftKids & Family7.11×
07Christmas musicMusic & Radio6.79×
08Church servicePolitics & Society6.71×
09Handmade CraftsKids & Family5.42×
10Hobby LobbyHome & Garden4.33×
11Dollar TreeShopping3.68×
12Melania TrumpPolitics & Society2.91×
13Sam's ClubShopping2.75×
14Kohl'sShopping2.55×
15FriendshipKids & Family2.33×
16HandicraftHome & Garden2.31×
17AldiShopping2.22×
18Dollar GeneralShopping2.21×
19PinterestInternet & Social Media2.20×
20CraftsHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas decoration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas decoration audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.88×
CreativityOPEN1.87×
Design AffinityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas decoration audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Early Adopter MentalityPOWER0.80×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas decoration have in United States?

Christmas decoration has an estimated audience of 8,584,298 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas decoration fans?

80.2% of Christmas decoration fans are female, 19.8% are male, with an average age of 41.0 years.

03

Which brands do Christmas decoration fans like most?

Christmas decoration fans show strongest brand affinity for Hobby Lobby (4.33×), Christmas ornament (14.33×), and Christmas market (13.51×) over the country average.

04

Where do Christmas decoration fans live in United States?

Christmas decoration fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas decoration fans also like?

Beyond Christmas decoration itself, the audience over-indexes on Christmas ornament (14.33×), Christmas market (13.51×), Dollar Tree (3.68×), and Christmas card (12.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Christmas decoration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas decoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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