Christmas decoration Audience in United States

Christmas decoration logo

Christmas decoration has an estimated audience of 8,584,298 people in United States. 80.2% are female, 19.8% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Hobby Lobby, Christmas ornament, Christmas market, Dollar Tree, Christmas card.

The average Christmas decoration fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hobby Lobby, Christmas ornament, Christmas market, with strongest over-indexing on Hobby Lobby (4.33× the country average). Demographically, the Christmas decoration audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Christmas decoration fans

Demographic split for Christmas decoration audience in United States
MetricValue
Female80.2%
Male19.8%
Average age41.0
Estimated audience size8,584,298

Audience persona

The typical Christmas decoration fan in United States is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Christmas decoration in United States
RegionReachAffinity
California1,073,1711.14×
Texas884,4551.2×
Florida714,5961.23×
New York503,7411.05×
Pennsylvania334,1341.16×
Georgia308,4811.17×
North Carolina289,7961.12×
Illinois277,9560.97×
Ohio262,3210.99×
New Jersey252,6241.16×
Michigan230,9181.03×
Virginia219,9681.05×
Tennessee201,5631.17×
Indiana167,4801.07×
Massachusetts164,5640.97×
Arizona162,7090.93×
Washington155,6510.9×
Alabama147,5691.23×
South Carolina147,2901.14×
Louisiana141,0161.27×
Maryland137,2680.93×
Kentucky134,5561.25×
Missouri134,4360.97×
Colorado116,6330.86×
Wisconsin114,8240.89×
Minnesota101,7110.83×
Oklahoma97,6521.02×
Mississippi96,9201.37×
Connecticut87,0751.01×
Oregon85,1770.87×
Nevada79,8890.96×
Arkansas77,5071.1×
Utah71,1010.92×
Iowa64,9400.92×
Kansas62,0560.92×
West Virginia50,8721.27×
Idaho38,6190.9×
Nebraska38,2340.89×
New Mexico37,5680.87×
Hawaii31,8960.86×
New Hampshire30,8290.91×
Maine29,7520.97×
Rhode Island23,2230.85×
Delaware23,2110.98×
Montana19,8750.83×
North Dakota19,6271.11×
Washington, District of Columbia17,2570.67×
South Dakota17,0820.86×
Alaska13,9110.76×
Vermont10,6060.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas decoration audience
BrandAffinityCategory
Hobby Lobby4.33×Home & Garden
Christmas ornament14.33×Home & Garden
Christmas market13.51×Food & Beverages
Dollar Tree3.68×Shopping
Christmas card12.25×Home & Garden
Lowe's2.56×Shopping
Church service6.71×Politics & Society
Kohl's2.55×Shopping
Handmade Crafts5.42×Kids & Family
Warriors (novel series)4×Literature
Pinterest2.2×Internet & Social Media
Friendship2.33×Kids & Family
Christmas lights7.19×Home & Garden
Crafts2.01×Home & Garden
Handicraft2.31×Home & Garden
Paper craft7.11×Kids & Family
Cardmaking10.09×Kids & Family
Dollar General2.21×Shopping
Aldi2.22×Shopping
Christmas music6.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas decoration audience
TraitClusterScore
Design AffinityPREMIUM1.99
DIY MentalityTHRILL1.81
Family OrientationCONSERVATISM1.71
Quality AwarenessPREMIUM1.63
Price SensitivityPREMIUM1.58
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Christmas decoration
CountryShare
United States26.6%
United Kingdom9.0%
Germany7.3%

See Christmas decoration audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Christmas decoration have in United States?

Christmas decoration has an estimated audience of 8,584,298 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas decoration fans?

80.2% of Christmas decoration fans are female, 19.8% are male, with an average age of 41.0 years.

Which brands do Christmas decoration fans like most?

Christmas decoration fans show strongest brand affinity for Hobby Lobby (4.33×), Christmas ornament (14.33×), and Christmas market (13.51×) over the country average.

Where do Christmas decoration fans live in United States?

Christmas decoration fans in United States are most concentrated in California (reach 1,073,171), Texas (reach 884,455), and Florida (reach 714,596). These three regions account for the largest share of the active audience.

What other brands do Christmas decoration fans also like?

Beyond Christmas decoration itself, the audience over-indexes on Christmas ornament (14.33×), Christmas market (13.51×), Dollar Tree (3.68×), and Christmas card (12.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas decoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.