Rascasse Audience Intelligence

Christmas card Audience in United States

A data profile of the people who buy, follow and care about Christmas card in United States — modelled from more than twelve digital signal sources. Christmas card has an estimated audience of 5,280,187 people in United States.

#3642among Topic in United States#433in Home & Garden

The average Christmas card fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, QVC, Pinterest, with strongest over-indexing on FedEx (7.25× the country average).

Demographically, the Christmas card audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas card fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas card profile in United States.

Audience size
5.3M
in United States
Gender
79.5%♀
20.5% male
Age
38.2
average years
Country rank
#6348
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas card fans

79.5% are female, 20.5% are male, average age 38.2.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Christmas card audience in United States
MetricValue
Female79.5%
Male20.5%
Average age38.2
Estimated audience size5,280,187
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Christmas card audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Christmas card audience comes from United States.

Worldwide audience distribution share by country for Christmas card
CountryShare
United States41.5%
United Kingdom11.4%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas card audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas card fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~30K1.34×
02North Dakota~10K1.34×
03Utah~60K1.26×
04South Dakota~20K1.25×
05Mississippi~50K1.22×
06Minnesota~90K1.21×
07Alabama~90K1.21×
08Connecticut~60K1.21×
09South Carolina~90K1.20×
10Idaho~30K1.20×
11Massachusetts~100K1.19×
12Tennessee~100K1.17×
13Montana~20K1.17×
14Rhode Island~20K1.14×
15North Carolina~200K1.10×
16Maine~20K1.07×
17Louisiana~70K1.06×
18Pennsylvania~200K1.04×
19Georgia~200K1.04×
20New Jersey~100K1.04×
21Arkansas~40K1.03×
22Texas~500K1.01×
23Kentucky~70K1.00×
24Washington~100K0.99×
25Wisconsin~80K0.99×
26Iowa~40K0.98×
27Vermont~9K0.98×
28West Virginia~20K0.97×
29Missouri~80K0.94×
30Oklahoma~60K0.94×
31Nebraska~20K0.94×
32Hawaii~20K0.94×
33Colorado~80K0.93×
34California~500K0.92×
35Virginia~100K0.92×
36Kansas~40K0.91×
37Oregon~50K0.90×
38Alaska~10K0.90×
39Ohio~100K0.87×
40Indiana~80K0.87×
41Illinois~200K0.86×
42Michigan~100K0.85×
43New York~200K0.84×
44New Mexico~20K0.80×
45Maryland~70K0.79×
46Arizona~80K0.78×
47Delaware~10K0.78×
48Florida~300K0.74×
49Nevada~30K0.68×
50Washington, District of Columbia~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Christmas card, United States
0.61×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas card audience
#·InterestCategoryAffinity×
01Elderly careHealth13.96×
02Christmas decorationHome & Garden12.25×
03QVCMovies & TV9.71×
04FedExBusiness & Career7.25×
05Weather forecastingHome & Garden6.90×
06LotteryGames5.79×
07Discount storesShopping5.39×
08Sustainable energyHome & Garden5.39×
09Renewable energyBusiness & Career4.54×
10PinterestInternet & Social Media4.04×
11Mortgage loansBusiness & Career3.92×
12Shopping mallsShopping3.76×
13McDonald'sFood & Beverages3.08×
14SubwayFood & Beverages2.86×
15IKEAHome & Garden2.74×
16Organic foodFood & Beverages2.70×
17Pizza HutFood & Beverages2.58×
18AirbnbTravel & Leisure2.55×
19StarbucksFood & Beverages2.44×
20FurnitureHome & Garden2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas card audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.92×
Convenience OrientationPREMIUM2.22×
Price SensitivityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas card audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Luxury OrientationPREMIUM0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas card have in United States?

Christmas card has an estimated audience of 5,280,187 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas card fans?

79.5% of Christmas card fans are female, 20.5% are male, with an average age of 38.2 years.

03

Which brands do Christmas card fans like most?

Christmas card fans show strongest brand affinity for FedEx (7.25×), QVC (9.71×), and Pinterest (4.04×) over the country average.

04

Where do Christmas card fans live in United States?

Christmas card fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas card fans also like?

Beyond Christmas card itself, the audience over-indexes on QVC (9.71×), Pinterest (4.04×), Christmas decoration (12.25×), and Discount stores (5.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Christmas card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →