Christmas card Audience in United States

Christmas card logo

Christmas card has an estimated audience of 5,280,187 people in United States. 79.5% are female, 20.5% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Jingoism, Pillow.

The average Christmas card fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Christmas card audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Christmas card fans

Demographic split for Christmas card audience in United States
MetricValue
Female79.5%
Male20.5%
Average age38.2
Estimated audience size5,280,187

Audience persona

The typical Christmas card fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Christmas card in United States
RegionReachAffinity
California575,2270.99×
Texas431,9840.95×
Florida285,6070.8×
New York261,4260.89×
Pennsylvania189,8641.07×
North Carolina180,5141.14×
Georgia174,0671.07×
Illinois159,0500.9×
Ohio146,3100.9×
New Jersey143,7621.07×
Tennessee131,8771.25×
Massachusetts127,8981.23×
Virginia123,8420.96×
Michigan119,2870.86×
Washington113,3921.07×
South Carolina95,1341.2×
Minnesota94,0551.24×
Indiana86,8490.9×
Arizona85,6140.79×
Alabama84,2671.14×
Colorado83,5031×
Missouri81,1820.95×
Wisconsin78,9660.99×
Maryland75,2730.83×
Connecticut68,0231.28×
Louisiana67,2880.99×
Kentucky64,5440.97×
Utah59,6041.26×
Oregon55,5200.92×
Oklahoma52,5070.9×
Mississippi49,4651.14×
Iowa44,2791.02×
Arkansas43,2260.99×
Kansas38,1290.92×
Nevada34,3480.67×
Idaho31,0191.17×
New Hampshire28,8551.39×
Nebraska24,4860.92×
West Virginia22,7850.93×
Hawaii20,7730.92×
Maine19,7601.04×
Rhode Island18,8111.12×
New Mexico18,6710.71×
Montana17,3341.18×
North Dakota13,9751.29×
South Dakota13,8341.13×
Delaware10,7100.74×
Washington, District of Columbia9,8750.62×
Alaska8,7840.78×
Vermont8,6040.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas card audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Jingoism1.91×Politics & Society
Pillow1.7×Home & Garden
Product design1.5×Business & Career
Goop4.09×Internet & Social Media
Eurail16.57×Cars & Mobility
Governor of Michigan5.17×Politics & Society
Zoo Tycoon (series)13.96×Games
Historic site2.92×Arts & Culture
Jaws3.57×Movies & TV
Fairy godmother4.63×Literature
The Halal Guys4×Food & Beverages
Parral, Chihuahua8.99×Travel & Leisure
Grinch2.41×Movies & TV
Wok3.9×Food & Beverages
headspace4.86×Health
Mothercare1.67×Kids & Family
Hibachi3.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas card audience
TraitClusterScore
Family OrientationCONSERVATISM1.79
Risk AppetiteTHRILL1.73
Design AffinityPREMIUM1.65
Luxury OrientationPREMIUM1.6
IndulgenceJOY1.44
CreativityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Christmas card
CountryShare
United States41.5%
United Kingdom11.4%
Japan6.9%

See Christmas card audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Christmas card have in United States?

Christmas card has an estimated audience of 5,280,187 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas card fans?

79.5% of Christmas card fans are female, 20.5% are male, with an average age of 38.2 years.

Which brands do Christmas card fans like most?

Christmas card fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.62×), and The Historian (16.48×) over the country average.

Where do Christmas card fans live in United States?

Christmas card fans in United States are most concentrated in California (reach 575,227), Texas (reach 431,984), and Florida (reach 285,607). These three regions account for the largest share of the active audience.

What other brands do Christmas card fans also like?

Beyond Christmas card itself, the audience over-indexes on Google Home (11.62×), The Historian (16.48×), Jingoism (1.91×), and Pillow (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.