Christmas card Audience in United States

Christmas card has an estimated audience of 5,280,187 people in United States. 79.5% are female, 20.5% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, Horoscope, DocuSign, OpenTable.

The average Christmas card fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, Horoscope, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Christmas card audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Christmas card fans

Demographic split for Christmas card audience in United States
MetricValue
Female79.5%
Male20.5%
Average age38.2
Estimated audience size5,280,187

Audience persona

The typical Christmas card fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Christmas card in United States
RegionReachAffinity
California575,2270.99×
Texas431,9840.95×
Florida285,6070.8×
New York261,4260.89×
Pennsylvania189,8641.07×
North Carolina180,5141.14×
Georgia174,0671.07×
Illinois159,0500.9×
Ohio146,3100.9×
New Jersey143,7621.07×
Tennessee131,8771.25×
Massachusetts127,8981.23×
Virginia123,8420.96×
Michigan119,2870.86×
Washington113,3921.07×
South Carolina95,1341.2×
Minnesota94,0551.24×
Indiana86,8490.9×
Arizona85,6140.79×
Alabama84,2671.14×
Colorado83,5031×
Missouri81,1820.95×
Wisconsin78,9660.99×
Maryland75,2730.83×
Connecticut68,0231.28×
Louisiana67,2880.99×
Kentucky64,5440.97×
Utah59,6041.26×
Oregon55,5200.92×
Oklahoma52,5070.9×
Mississippi49,4651.14×
Iowa44,2791.02×
Arkansas43,2260.99×
Kansas38,1290.92×
Nevada34,3480.67×
Idaho31,0191.17×
New Hampshire28,8551.39×
Nebraska24,4860.92×
West Virginia22,7850.93×
Hawaii20,7730.92×
Maine19,7601.04×
Rhode Island18,8111.12×
New Mexico18,6710.71×
Montana17,3341.18×
North Dakota13,9751.29×
South Dakota13,8341.13×
Delaware10,7100.74×
Washington, District of Columbia9,8750.62×
Alaska8,7840.78×
Vermont8,6040.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas card audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Horoscope13.08×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Google Maps4.79×Internet & Social Media
Capital One4.84×Business & Career
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Indeed.com4.66×Business & Career
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Autism Awareness10.07×Health
Natalie Portman11.42×Movies & TV
Diabetes mellitus awareness6.87×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas card audience
TraitClusterScore
Family OrientationCONSERVATISM1.79
Risk AppetiteTHRILL1.73
Design AffinityPREMIUM1.65
Luxury OrientationPREMIUM1.6
IndulgenceJOY1.44
CreativityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Christmas card
CountryShare
United States41.5%
United Kingdom11.4%
Japan6.9%

See Christmas card audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Christmas card have in United States?

Christmas card has an estimated audience of 5,280,187 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas card fans?

79.5% of Christmas card fans are female, 20.5% are male, with an average age of 38.2 years.

Which brands do Christmas card fans like most?

Christmas card fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and Horoscope (13.08×) over the country average.

Where do Christmas card fans live in United States?

Christmas card fans in United States are most concentrated in California (reach 575,227), Texas (reach 431,984), and Florida (reach 285,607). These three regions account for the largest share of the active audience.

What other brands do Christmas card fans also like?

Beyond Christmas card itself, the audience over-indexes on StubHub (15.69×), Horoscope (13.08×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.