Christmas card Audience in Germany
Christmas card has an estimated audience of 514,365 people in Germany. 73.6% are female, 26.4% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Business English, Bugzy Malone, Cachorro.
The average Christmas card fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Business English, with strongest over-indexing on Progressive rock (4.54× the country average). Demographically, the Christmas card audience skews more female with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Christmas card fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 33.6 |
| Estimated audience size | 514,365 |
Audience persona
The typical Christmas card fan in Germany is more female, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,246 | 1.28× |
| Bayern | 126,361 | 1.53× |
| Baden-Württemberg | 102,148 | 1.46× |
| Niedersachsen | 55,631 | 1.11× |
| Hessen | 41,386 | 1.06× |
| Rheinland-Pfalz | 28,416 | 1.1× |
| Sachsen | 23,212 | 0.92× |
| Berlin | 16,690 | 0.73× |
| Schleswig-Holstein | 16,450 | 0.89× |
| Brandenburg | 13,484 | 0.85× |
| Thüringen | 12,768 | 0.97× |
| Sachsen-Anhalt | 10,074 | 0.76× |
| Hamburg | 9,436 | 0.81× |
| Mecklenburg-Vorpommern | 7,377 | 0.75× |
| Saarland | 6,187 | 0.98× |
| Bremen | 3,556 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.54× | Music & Radio |
| Rossmann | 1.59× | Shopping |
| Business English | 4.85× | Business & Career |
| Bugzy Malone | 17.36× | Music & Radio |
| Cachorro | 3.7× | Pets & Animals |
| Natural rubber | 2.41× | Cars & Mobility |
| Pillow | 1.51× | Home & Garden |
| Stradivarius | 1.58× | Shopping |
| Friedrich Gulda | 17.8× | Music & Radio |
| Mothercare | 1.76× | Kids & Family |
| Enzkreis | 7.61× | Travel & Leisure |
| Israel | 1.52× | Travel & Leisure |
| Nationality | 2.2× | Politics & Society |
| Inha University | 13.01× | Business & Career |
| Cynthia Erivo | 3.03× | Movies & TV |
| Icon (magazine) | 1.66× | Arts & Culture |
| Sub Zero (Official) | 7.06× | Literature |
| Figure painting (hobby) | 2.5× | Arts & Culture |
| Home Delivery | 1.68× | Food & Beverages |
| Necktie | 3.19× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.14 |
| Pet Ownership | JOY | 2.29 |
| Creativity | OPEN | 1.69 |
| Early Adopter Mentality | POWER | 1.68 |
| Luxury Orientation | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.5% |
| United Kingdom | 11.4% |
| Japan | 6.9% |
See Christmas card audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas card have in Germany?
Christmas card has an estimated audience of 514,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas card fans?
73.6% of Christmas card fans are female, 26.4% are male, with an average age of 33.6 years.
Which brands do Christmas card fans like most?
Christmas card fans show strongest brand affinity for Progressive rock (4.54×), Rossmann (1.59×), and Business English (4.85×) over the country average.
Where do Christmas card fans live in Germany?
Christmas card fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,246), Bayern (reach 126,361), and Baden-Württemberg (reach 102,148). These three regions account for the largest share of the active audience.
What other brands do Christmas card fans also like?
Beyond Christmas card itself, the audience over-indexes on Rossmann (1.59×), Business English (4.85×), Bugzy Malone (17.36×), and Cachorro (3.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.