Christmas card Audience in Germany
A data profile of the people who buy, follow and care about Christmas card in Germany — modelled from more than twelve digital signal sources. Christmas card has an estimated audience of 514,365 people in Germany.
The average Christmas card fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Fertilizer, Telegram, George Michael, with strongest over-indexing on Fertilizer (40.75× the country average).
Demographically, the Christmas card audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Christmas card fan in Germany is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Fertilizer.
At a glance
The key figures that characterise the Christmas card profile in Germany.
Search interest · 12-month trend
Demographics of Christmas card fans
73.6% are female, 26.4% are male, average age 33.6.
Gender split
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 33.6 |
| Estimated audience size | 514,365 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Christmas card audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.5% |
| United Kingdom | 11.4% |
| Japan | 6.9% |
Geography
Where the Christmas card audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.47× | |
| 02 | Baden-Württemberg | ~100K | 1.41× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.23× | |
| 04 | Rheinland-Pfalz | ~30K | 1.14× | |
| 05 | Niedersachsen | ~60K | 1.10× | |
| 06 | Saarland | ~7K | 1.07× | |
| 07 | Hessen | ~40K | 1.05× | |
| 08 | Thüringen | ~10K | 0.98× | |
| 09 | Sachsen | ~20K | 0.91× | |
| 10 | Schleswig-Holstein | ~20K | 0.89× | |
| 11 | Brandenburg | ~10K | 0.85× | |
| 12 | Bremen | ~4K | 0.85× | |
| 13 | Sachsen-Anhalt | ~10K | 0.82× | |
| 14 | Hamburg | ~9K | 0.81× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.79× | |
| 16 | Berlin | ~20K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Christmas card audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 40.75× | ||
| 02 | Same-sex marriage | Kids & Family | 38.06× | ||
| 03 | Gender-neutral language | Politics & Society | 30.63× | ||
| 04 | Climate engineering | Business & Career | 29.61× | ||
| 05 | Scotland national football team | Sports | 28.43× | ||
| 06 | Tibetan Buddhism | Politics & Society | 26.86× | ||
| 07 | World Economic Forum | Politics & Society | 25.76× | ||
| 08 | Ramadan (calendar month) | Politics & Society | 24.47× | ||
| 09 | George Michael | Music & Radio | 23.87× | ||
| 10 | Sustainable business | Business & Career | 21.36× | ||
| 11 | Tory Burch | Fashion & Accessoires | 20.69× | ||
| 12 | Ukraine national football team | Sports | 19.72× | ||
| 13 | Love Actually | Movies & TV | 18.75× | ||
| 14 | Telegram | Internet & Social Media | 17.94× | ||
| 15 | Christmas ornament | Home & Garden | 17.67× | ||
| 16 | Earth Day | Politics & Society | 17.25× | ||
| 17 | Trello | Internet & Social Media | 15.95× | ||
| 18 | Transgenderism | Politics & Society | 15.21× | ||
| 19 | Christmas decoration | Home & Garden | 13.47× | ||
| 20 | Garden centre | Home & Garden | 7.96× |
Personality of the Christmas card audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.10× | |
| Early Adopter Mentality | POWER | 2.00× | |
| Social Media Usage | JOY | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Sports Activity | POWER | 0.99× |
Frequently asked questions
How many fans does Christmas card have in Germany?
Christmas card has an estimated audience of 514,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas card fans?
73.6% of Christmas card fans are female, 26.4% are male, with an average age of 33.6 years.
Which brands do Christmas card fans like most?
Christmas card fans show strongest brand affinity for Fertilizer (40.75×), Telegram (17.94×), and George Michael (23.87×) over the country average.
Where do Christmas card fans live in Germany?
Christmas card fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Christmas card fans also like?
Beyond Christmas card itself, the audience over-indexes on Telegram (17.94×), George Michael (23.87×), Same-sex marriage (38.06×), and Love Actually (18.75×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Christmas card audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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