A data profile of the people who buy, follow and care about World Economic Forum in Germany — modelled from more than twelve digital signal sources. World Economic Forum has an estimated audience of 345,078 people in Germany.
The average World Economic Forum fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Telegram, Home Alone (franchise), Santa Claus, with strongest over-indexing on Telegram (27.08× the country average).
Demographically, the World Economic Forum audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical World Economic Forum fan in Germany is balanced, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Telegram.
The key figures that characterise the World Economic Forum profile in Germany.
52.7% are female, 47.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.3 |
| Estimated audience size | 345,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide World Economic Forum audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.6% |
| Germany | 8.8% |
| India | 6.8% |
Where the World Economic Forum audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.84× | |
| 02 | Hessen | ~40K | 1.49× | |
| 03 | Bayern | ~70K | 1.29× | |
| 04 | Hamburg | ~9K | 1.21× | |
| 05 | Baden-Württemberg | ~60K | 1.17× | |
| 06 | Bremen | ~3K | 1.03× | |
| 07 | Nordrhein-Westfalen | ~80K | 1.01× | |
| 08 | Rheinland-Pfalz | ~20K | 0.90× | |
| 09 | Sachsen | ~20K | 0.90× | |
| 10 | Sachsen-Anhalt | ~8K | 0.89× | |
| 11 | Schleswig-Holstein | ~10K | 0.86× | |
| 12 | Brandenburg | ~9K | 0.86× | |
| 13 | Thüringen | ~8K | 0.86× | |
| 14 | Saarland | ~4K | 0.85× | |
| 15 | Niedersachsen | ~30K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.78× |
The strongest cross-interests of the World Economic Forum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosa Parks | Politics & Society | 37.02× | ||
| 02 | Home Alone (franchise) | Movies & TV | 36.98× | ||
| 03 | Hungary national football team | Sports | 35.06× | ||
| 04 | Christmas music | Music & Radio | 33.48× | ||
| 05 | Gautama Buddha | Politics & Society | 32.30× | ||
| 06 | Christmas ornament | Home & Garden | 32.29× | ||
| 07 | Santa Claus | Kids & Family | 30.72× | ||
| 08 | Christmas tree | Kids & Family | 27.37× | ||
| 09 | Telegram | Internet & Social Media | 27.08× | ||
| 10 | Trello | Internet & Social Media | 25.97× | ||
| 11 | Love Actually | Movies & TV | 24.82× | ||
| 12 | Christmas decoration | Home & Garden | 24.71× | ||
| 13 | Gay pride | Politics & Society | 22.92× | ||
| 14 | Christmas market | Food & Beverages | 20.12× | ||
| 15 | Der Tagesspiegel | News | 19.21× | ||
| 16 | Die Welt | News | 13.06× | ||
| 17 | Internet & Social Media | 8.49× | |||
| 18 | Internet & Social Media | 7.78× | |||
| 19 | FIFA World Cup | Sports | 7.11× | ||
| 20 | UEFA Champions League | Sports | 7.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 5.42× | |
| Social Media Usage | JOY | 4.60× | |
| Spirituality | BALANCE | 4.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.11× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Luxury Orientation | PREMIUM | 1.16× |
World Economic Forum has an estimated audience of 345,078 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.7% of World Economic Forum fans are female, 47.3% are male, with an average age of 44.3 years.
World Economic Forum fans show strongest brand affinity for Telegram (27.08×), Home Alone (franchise) (36.98×), and Santa Claus (30.72×) over the country average.
World Economic Forum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond World Economic Forum itself, the audience over-indexes on Home Alone (franchise) (36.98×), Santa Claus (30.72×), Der Tagesspiegel (19.21×), and Christmas tree (27.37×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for World Economic Forum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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