Rascasse Audience Intelligence

United Nations Audience in Germany

A data profile of the people who buy, follow and care about United Nations in Germany — modelled from more than twelve digital signal sources. United Nations has an estimated audience of 1,411,977 people in Germany.

#5among Charity in Germany#12among NGO / Political Party in Germany#188in Politics & Society

The average United Nations fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Canada, Burger King, with strongest over-indexing on Google News (4.98× the country average).

Demographically, the United Nations audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical United Nations fan in Germany is balanced, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Google News.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Nations profile in Germany.

Audience size
1.4M
in Germany
Gender
49.8%♀
50.2% male
Age
39.4
average years
Country rank
#4724
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Nations fans

49.8% are female, 50.2% are male, average age 39.4.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for United Nations audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age39.4
Estimated audience size1,411,977
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the United Nations audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.6%

of the worldwide United Nations audience comes from Germany.

Worldwide audience distribution share by country for United Nations
CountryShare
United States22.1%
India7.0%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Nations audience in Germany is strongest.

Fig. 05

Top regions by affinity

United Nations fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.36×
02Hessen~100K1.28×
03Bremen~10K1.18×
04Nordrhein-Westfalen~400K1.16×
05Hamburg~40K1.16×
06Bayern~300K1.11×
07Baden-Württemberg~200K1.07×
08Rheinland-Pfalz~70K1.00×
09Saarland~20K0.98×
10Niedersachsen~100K0.97×
11Schleswig-Holstein~50K0.92×
12Sachsen~60K0.83×
13Brandenburg~40K0.80×
14Thüringen~30K0.79×
15Mecklenburg-Vorpommern~20K0.75×
16Sachsen-Anhalt~30K0.69×
Fig. 06

Affinity by region

Affinity by region — United Nations, Germany
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Nations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Nations audience
#·InterestCategoryAffinity×
01Basic EnglishPolitics & Society5.33×
02English as a second or foreign languageBusiness & Career5.13×
03Google NewsNews4.98×
04International English Language Testing SystemBusiness & Career4.74×
05Foreign languageBusiness & Career4.65×
06DuolingoBusiness & Career4.34×
07Commercial mortgageBusiness & Career4.31×
08Language schoolKids & Family4.07×
09Language educationBusiness & Career3.49×
10MathematicsBusiness & Career3.26×
11UberCars & Mobility3.17×
12English languagePolitics & Society3.00×
13Bachelor's degreeBusiness & Career2.88×
14Middle schoolBusiness & Career2.88×
15Master's degreeBusiness & Career2.69×
16CanadaTravel & Leisure2.56×
17SubwayFood & Beverages2.38×
18Modern architectureArts & Culture2.19×
19Burger KingFood & Beverages2.08×
20Galatasaray S.K.Sports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Nations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Nations audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
Urban LifestyleOPEN1.31×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Nations audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
ExtroversionTHRILL0.97×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Nations have in Germany?

United Nations has an estimated audience of 1,411,977 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of United Nations fans?

49.8% of United Nations fans are female, 50.2% are male, with an average age of 39.4 years.

03

Which brands do United Nations fans like most?

United Nations fans show strongest brand affinity for Google News (4.98×), Canada (2.56×), and Burger King (2.08×) over the country average.

04

Where do United Nations fans live in Germany?

United Nations fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do United Nations fans also like?

Beyond United Nations itself, the audience over-indexes on Canada (2.56×), Burger King (2.08×), Foreign language (4.65×), and Duolingo (4.34×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See United Nations audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for United Nations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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