Rascasse Audience Intelligence

Tibetan Buddhism Audience in Germany

A data profile of the people who buy, follow and care about Tibetan Buddhism in Germany — modelled from more than twelve digital signal sources. Tibetan Buddhism has an estimated audience of 305,503 people in Germany.

#6091among Topic in Germany#849in Politics & Society

The average Tibetan Buddhism fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Home Alone (franchise), Santa Claus, with strongest over-indexing on Telegram (28.23× the country average).

Demographically, the Tibetan Buddhism audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tibetan Buddhism fan in Germany is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tibetan Buddhism profile in Germany.

Audience size
306K
in Germany
Gender
63.3%♀
36.7% male
Age
43.3
average years
Country rank
#17086
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tibetan Buddhism fans

63.3% are female, 36.7% are male, average age 43.3.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Tibetan Buddhism audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age43.3
Estimated audience size305,503
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Tibetan Buddhism audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4928%
50+26%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Tibetan Buddhism audience comes from Germany.

Worldwide audience distribution share by country for Tibetan Buddhism
CountryShare
Taiwan14.8%
United States14.3%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tibetan Buddhism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tibetan Buddhism fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.51×
02Saarland~4K1.20×
03Brandenburg~10K1.17×
04Mecklenburg-Vorpommern~6K1.10×
05Thüringen~8K1.07×
06Sachsen-Anhalt~8K1.05×
07Berlin~10K1.03×
08Rheinland-Pfalz~10K0.93×
09Hamburg~6K0.93×
10Schleswig-Holstein~10K0.92×
11Sachsen~10K0.87×
12Hessen~20K0.86×
13Niedersachsen~20K0.77×
14Bayern~40K0.74×
15Baden-Württemberg~30K0.73×
16Nordrhein-Westfalen~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Tibetan Buddhism, Germany
0.65×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tibetan Buddhism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tibetan Buddhism audience
#·InterestCategoryAffinity×
01Rosa ParksPolitics & Society38.54×
02Home Alone (franchise)Movies & TV38.49×
03Hungary national football teamSports36.50×
04Christmas musicMusic & Radio34.90×
05Gautama BuddhaPolitics & Society34.23×
06Christmas ornamentHome & Garden33.64×
07Santa ClausKids & Family32.03×
08Christmas treeKids & Family28.59×
09TelegramInternet & Social Media28.23×
10TrelloInternet & Social Media26.99×
11Love ActuallyMovies & TV25.92×
12Christmas decorationHome & Garden25.85×
13Gay pridePolitics & Society23.92×
14Christmas marketFood & Beverages20.96×
15Der TagesspiegelNews20.04×
16Die WeltNews13.51×
17WhatsAppInternet & Social Media8.87×
18PinterestInternet & Social Media8.15×
19UEFA Champions LeagueSports7.42×
20FIFA World CupSports7.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tibetan Buddhism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tibetan Buddhism audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.66×
Social Media UsageJOY4.78×
SpiritualityBALANCE4.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tibetan Buddhism audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.17×
Luxury OrientationPREMIUM1.19×
Design AffinityPREMIUM1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tibetan Buddhism have in Germany?

Tibetan Buddhism has an estimated audience of 305,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tibetan Buddhism fans?

63.3% of Tibetan Buddhism fans are female, 36.7% are male, with an average age of 43.3 years.

03

Which brands do Tibetan Buddhism fans like most?

Tibetan Buddhism fans show strongest brand affinity for Telegram (28.23×), Home Alone (franchise) (38.49×), and Santa Claus (32.03×) over the country average.

04

Where do Tibetan Buddhism fans live in Germany?

Tibetan Buddhism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tibetan Buddhism fans also like?

Beyond Tibetan Buddhism itself, the audience over-indexes on Home Alone (franchise) (38.49×), Santa Claus (32.03×), Der Tagesspiegel (20.04×), and Christmas tree (28.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Tibetan Buddhism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tibetan Buddhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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