Sustainable business Audience in Germany
Sustainable business has an estimated audience of 528,117 people in Germany. 57.3% are female, 42.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Home Alone (franchise), Telegram, Der Tagesspiegel, Santa Claus, Christmas tree.
The average Sustainable business fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Home Alone (franchise), Telegram, Der Tagesspiegel, with strongest over-indexing on Home Alone (franchise) (31.72× the country average). Demographically, the Sustainable business audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Sustainable business fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.1 |
| Estimated audience size | 528,117 |
Audience persona
The typical Sustainable business fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Home Alone (franchise).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,643 | 1.01× |
| Baden-Württemberg | 111,354 | 1.55× |
| Bayern | 102,325 | 1.21× |
| Niedersachsen | 88,458 | 1.72× |
| Hessen | 31,202 | 0.78× |
| Berlin | 25,376 | 1.07× |
| Rheinland-Pfalz | 24,528 | 0.93× |
| Schleswig-Holstein | 18,693 | 0.99× |
| Sachsen | 16,159 | 0.62× |
| Brandenburg | 15,885 | 0.97× |
| Hamburg | 15,488 | 1.3× |
| Sachsen-Anhalt | 8,338 | 0.61× |
| Bremen | 8,185 | 1.81× |
| Mecklenburg-Vorpommern | 7,078 | 0.7× |
| Thüringen | 6,678 | 0.5× |
| Saarland | 6,322 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Alone (franchise) | 31.72× | Movies & TV |
| Telegram | 21.85× | Internet & Social Media |
| Der Tagesspiegel | 18.13× | News |
| Santa Claus | 26.26× | Kids & Family |
| Christmas tree | 23.85× | Kids & Family |
| Christmas decoration | 21.62× | Home & Garden |
| Spiegel Online | 7.16× | News |
| Christmas market | 17.53× | Food & Beverages |
| Die Welt | 12.5× | News |
| 7.12× | Internet & Social Media | |
| Hungary national football team | 30.53× | Sports |
| Christmas music | 29.1× | Music & Radio |
| Love Actually | 21.33× | Movies & TV |
| 6.86× | Internet & Social Media | |
| Rosa Parks | 31.64× | Politics & Society |
| Christmas ornament | 27.8× | Home & Garden |
| Angela Merkel | 17.76× | Politics & Society |
| 6.61× | Internet & Social Media | |
| Friedrich Merz | 10.86× | Politics & Society |
| Christmas lights | 26.24× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 9.51 |
| LGBTQ+ Identity | OPEN | 6.43 |
| Design Affinity | PREMIUM | 2.24 |
| Pet Ownership | JOY | 1.91 |
| Creativity | OPEN | 1.8 |
| Sports Activity | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 16.6% |
| United Kingdom | 6.3% |
See Sustainable business audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sustainable business have in Germany?
Sustainable business has an estimated audience of 528,117 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sustainable business fans?
57.3% of Sustainable business fans are female, 42.7% are male, with an average age of 39.1 years.
Which brands do Sustainable business fans like most?
Sustainable business fans show strongest brand affinity for Home Alone (franchise) (31.72×), Telegram (21.85×), and Der Tagesspiegel (18.13×) over the country average.
Where do Sustainable business fans live in Germany?
Sustainable business fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,643), Baden-Württemberg (reach 111,354), and Bayern (reach 102,325). These three regions account for the largest share of the active audience.
What other brands do Sustainable business fans also like?
Beyond Sustainable business itself, the audience over-indexes on Telegram (21.85×), Der Tagesspiegel (18.13×), Santa Claus (26.26×), and Christmas tree (23.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.