Rascasse Audience Intelligence

Sustainable business Audience in Germany

A data profile of the people who buy, follow and care about Sustainable business in Germany — modelled from more than twelve digital signal sources. Sustainable business has an estimated audience of 528,117 people in Germany.

#4538among Topic in Germany#856in Business & Career

The average Sustainable business fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Telegram, Home Alone (franchise), Der Tagesspiegel, with strongest over-indexing on Telegram (21.85× the country average).

Demographically, the Sustainable business audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sustainable business fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable business profile in Germany.

Audience size
528K
in Germany
Gender
57.3%♀
42.7% male
Age
39.1
average years
Country rank
#11235
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable business fans

57.3% are female, 42.7% are male, average age 39.1.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Sustainable business audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age39.1
Estimated audience size528,117
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Sustainable business audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4921%
50+19%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Sustainable business audience comes from Germany.

Worldwide audience distribution share by country for Sustainable business
CountryShare
United States22.5%
Germany16.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable business audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable business fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.56×
02Baden-Württemberg~100K1.43×
03Bremen~5K1.21×
04Hamburg~10K1.15×
05Bayern~100K1.14×
06Berlin~20K1.02×
07Schleswig-Holstein~20K1.00×
08Saarland~7K1.00×
09Nordrhein-Westfalen~100K0.99×
10Brandenburg~20K0.99×
11Rheinland-Pfalz~30K0.96×
12Mecklenburg-Vorpommern~9K0.94×
13Sachsen-Anhalt~10K0.91×
14Thüringen~10K0.90×
15Hessen~30K0.85×
16Sachsen~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Sustainable business, Germany
0.84×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable business audience
#·InterestCategoryAffinity×
01Home Alone (franchise)Movies & TV31.72×
02Rosa ParksPolitics & Society31.64×
03Hungary national football teamSports30.53×
04Christmas musicMusic & Radio29.10×
05Christmas ornamentHome & Garden27.80×
06Gautama BuddhaPolitics & Society27.10×
07Santa ClausKids & Family26.26×
08Christmas lightsHome & Garden26.24×
09Christmas treeKids & Family23.85×
10TelegramInternet & Social Media21.85×
11Christmas decorationHome & Garden21.62×
12Love ActuallyMovies & TV21.33×
13TrelloInternet & Social Media20.93×
14Gay pridePolitics & Society18.98×
15Der TagesspiegelNews18.13×
16Angela MerkelPolitics & Society17.76×
17Christmas marketFood & Beverages17.53×
18Die WeltNews12.50×
19WhatsAppInternet & Social Media7.12×
20PinterestInternet & Social Media6.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable business audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.17×
SpiritualityBALANCE4.25×
Social Media UsageJOY3.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable business audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.10×
DIY MentalityTHRILL1.15×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable business have in Germany?

Sustainable business has an estimated audience of 528,117 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Sustainable business fans?

57.3% of Sustainable business fans are female, 42.7% are male, with an average age of 39.1 years.

03

Which brands do Sustainable business fans like most?

Sustainable business fans show strongest brand affinity for Telegram (21.85×), Home Alone (franchise) (31.72×), and Der Tagesspiegel (18.13×) over the country average.

04

Where do Sustainable business fans live in Germany?

Sustainable business fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable business fans also like?

Beyond Sustainable business itself, the audience over-indexes on Home Alone (franchise) (31.72×), Der Tagesspiegel (18.13×), Santa Claus (26.26×), and Christmas tree (23.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Sustainable business audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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