Rascasse Audience Intelligence

Cardmaking Audience in United States

A data profile of the people who buy, follow and care about Cardmaking in United States — modelled from more than twelve digital signal sources. Cardmaking has an estimated audience of 3,169,355 people in United States.

#4957among Topic in United States#245in Kids & Family

The average Cardmaking fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Andrew Lincoln, Diary, Hobby Lobby, with strongest over-indexing on Andrew Lincoln (28.55× the country average).

Demographically, the Cardmaking audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cardmaking fan in United States is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Andrew Lincoln.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cardmaking profile in United States.

Audience size
3.2M
in United States
Gender
81.4%♀
18.6% male
Age
40.8
average years
Country rank
#9828
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cardmaking fans

81.4% are female, 18.6% are male, average age 40.8.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for Cardmaking audience in United States
MetricValue
Female81.4%
Male18.6%
Average age40.8
Estimated audience size3,169,355
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Cardmaking audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Cardmaking audience comes from United States.

Worldwide audience distribution share by country for Cardmaking
CountryShare
United States22.9%
Germany10.3%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cardmaking audience in United States is strongest.

Fig. 05

Top regions by affinity

Cardmaking fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.25×
02Vermont~7K1.23×
03North Dakota~8K1.21×
04South Dakota~9K1.17×
05Idaho~20K1.15×
06Montana~10K1.13×
07Oklahoma~40K1.10×
08West Virginia~20K1.10×
09Oregon~40K1.09×
10Utah~30K1.09×
11Maine~10K1.09×
12Washington~70K1.06×
13Rhode Island~10K1.06×
14Delaware~9K1.06×
15Pennsylvania~100K1.05×
16New Mexico~20K1.05×
17New Hampshire~10K1.05×
18Connecticut~30K1.03×
19Indiana~60K1.02×
20Arkansas~30K1.02×
21Kentucky~40K1.01×
22Hawaii~10K1.01×
23Nebraska~20K0.99×
24Missouri~50K0.98×
25Ohio~90K0.97×
26North Carolina~90K0.97×
27Mississippi~30K0.97×
28Kansas~20K0.97×
29Texas~300K0.96×
30Michigan~80K0.96×
31Colorado~50K0.96×
32Washington, District of Columbia~9K0.96×
33California~300K0.95×
34Virginia~70K0.95×
35Wisconsin~50K0.95×
36Alabama~40K0.95×
37Nevada~30K0.95×
38Georgia~90K0.94×
39Arizona~60K0.94×
40South Carolina~40K0.94×
41Iowa~20K0.93×
42Minnesota~40K0.92×
43Louisiana~40K0.92×
44Tennessee~60K0.91×
45Maryland~50K0.91×
46New Jersey~70K0.90×
47Massachusetts~60K0.88×
48Florida~200K0.84×
49New York~100K0.84×
50Illinois~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Cardmaking, United States
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cardmaking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cardmaking audience
#·InterestCategoryAffinity×
01Andrew LincolnMovies & TV28.55×
02International educationBusiness & Career15.84×
03Christmas decorationHome & Garden10.09×
04DiaryKids & Family6.90×
05Disneyland ParisTravel & Leisure6.50×
06QuiltingHome & Garden5.70×
07Unique GiftsShopping5.24×
08Sewing machineHome & Garden5.23×
09Watercolor paintingArts & Culture5.19×
10Diaper bagKids & Family4.32×
11SewingHome & Garden3.98×
12Hobby LobbyHome & Garden3.67×
13Do it yourself (DIY)Home & Garden3.17×
14EtsyFashion & Accessoires2.96×
15Planet FitnessSports2.77×
16Five BelowShopping2.73×
17Fine artBusiness & Career2.60×
18Trader Joe'sShopping2.34×
19CraftsHome & Garden1.71×
20SupermanMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cardmaking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cardmaking audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.38×
Community OrientationOPEN2.22×
DIY MentalityTHRILL2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cardmaking audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Quality AwarenessPREMIUM0.78×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cardmaking have in United States?

Cardmaking has an estimated audience of 3,169,355 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cardmaking fans?

81.4% of Cardmaking fans are female, 18.6% are male, with an average age of 40.8 years.

03

Which brands do Cardmaking fans like most?

Cardmaking fans show strongest brand affinity for Andrew Lincoln (28.55×), Diary (6.9×), and Hobby Lobby (3.67×) over the country average.

04

Where do Cardmaking fans live in United States?

Cardmaking fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cardmaking fans also like?

Beyond Cardmaking itself, the audience over-indexes on Diary (6.9×), Hobby Lobby (3.67×), Christmas decoration (10.09×), and Do it yourself (DIY) (3.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Cardmaking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cardmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →