Cardmaking Audience in United States

Cardmaking has an estimated audience of 3,169,355 people in United States. 81.4% are female, 18.6% are male, average age 40.8. Top regions: California, Texas, Pennsylvania. Top brand affinities: Andrew Lincoln, Do it yourself (DIY), Planet Fitness, Hobby Lobby, Christmas decoration.

The average Cardmaking fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Andrew Lincoln, Do it yourself (DIY), Planet Fitness, with strongest over-indexing on Andrew Lincoln (40.97× the country average). Demographically, the Cardmaking audience skews more female with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Cardmaking fans

Demographic split for Cardmaking audience in United States
MetricValue
Female81.4%
Male18.6%
Average age40.8
Estimated audience size3,169,355

Audience persona

The typical Cardmaking fan in United States is more female, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Andrew Lincoln.

Top regions in United States

Top regions ranked by reach for Cardmaking in United States
RegionReachAffinity
California93,1050.27×
Texas60,4130.22×
Pennsylvania57,1330.54×
Florida54,0110.25×
Illinois37,6560.36×
New York37,1380.21×
Michigan35,6200.43×
Virginia35,5860.46×
Kentucky35,4390.89×
Ohio34,1550.35×
Arizona29,4680.46×
Wisconsin28,9890.61×
Missouri28,9150.57×
Idaho28,0861.77×
Mississippi27,6311.06×
Louisiana26,6150.65×
Indiana26,3440.45×
North Carolina26,1290.27×
Georgia25,9170.27×
Washington25,0240.39×
Arkansas24,5470.94×
Minnesota24,4610.54×
Oklahoma24,0060.68×
Tennessee23,6020.37×
South Carolina23,4330.49×
Alabama22,8690.52×
West Virginia22,8111.55×
Alaska22,7643.36×
Iowa21,6690.83×
Kansas21,0700.84×
Oregon21,0190.58×
Colorado20,7950.42×
Hawaii20,1231.48×
Montana19,8442.26×
South Dakota19,5872.67×
North Dakota19,0712.93×
New Hampshire18,7951.51×
Massachusetts18,5140.3×
Wyoming18,4533.93×
Nebraska18,4051.16×
Connecticut18,3770.58×
New Mexico18,3091.15×
Nevada18,2490.6×
Rhode Island18,1491.8×
Maine18,1381.6×
Utah17,9090.63×
Vermont17,8513.21×
Maryland17,7040.32×
New Jersey17,6610.22×
Delaware16,2531.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cardmaking audience
BrandAffinityCategory
Andrew Lincoln40.97×Movies & TV
Do it yourself (DIY)4.5×Home & Garden
Planet Fitness4.53×Sports
Hobby Lobby3.67×Home & Garden
Christmas decoration8.49×Home & Garden
Diary4.86×Kids & Family
Etsy3.23×Fashion & Accessoires
Superman1.85×Movies & TV
Metaphysics3.78×Business & Career
Disneyland Paris7.74×Travel & Leisure
Harry Potter2.09×Movies & TV
Portrait painting7.71×Arts & Culture
Donald Duck16.38×Movies & TV
Watercolor painting4.25×Arts & Culture
Largemouth bass5.47×Food & Beverages
Funko5.97×Kids & Family
Project Runway13.79×Movies & TV
Unique Gifts4.44×Shopping
Art exhibition3.61×Arts & Culture
Bass guitar2.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cardmaking audience
TraitClusterScore
DIY MentalityTHRILL2.43
LGBTQ+ IdentityOPEN2.1
Pet OwnershipJOY2.08
Design AffinityPREMIUM1.99
CreativityOPEN1.74
Community OrientationOPEN1.68

Worldwide distribution

Worldwide audience distribution share by country for Cardmaking
CountryShare
United States22.9%
Germany10.3%
Japan9.3%

See Cardmaking audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Cardmaking have in United States?

Cardmaking has an estimated audience of 3,169,355 people in United States, concentrated in California and Texas.

What is the gender split and age of Cardmaking fans?

81.4% of Cardmaking fans are female, 18.6% are male, with an average age of 40.8 years.

Which brands do Cardmaking fans like most?

Cardmaking fans show strongest brand affinity for Andrew Lincoln (40.97×), Do it yourself (DIY) (4.5×), and Planet Fitness (4.53×) over the country average.

Where do Cardmaking fans live in United States?

Cardmaking fans in United States are most concentrated in California (reach 93,105), Texas (reach 60,413), and Pennsylvania (reach 57,133). These three regions account for the largest share of the active audience.

What other brands do Cardmaking fans also like?

Beyond Cardmaking itself, the audience over-indexes on Do it yourself (DIY) (4.5×), Planet Fitness (4.53×), Hobby Lobby (3.67×), and Christmas decoration (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cardmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.