Rascasse Audience Intelligence

Cardmaking Audience in Germany

A data profile of the people who buy, follow and care about Cardmaking in Germany — modelled from more than twelve digital signal sources. Cardmaking has an estimated audience of 1,421,758 people in Germany.

#2493among Topic in Germany#129in Kids & Family

The average Cardmaking fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Weather forecasting, Do it yourself (DIY), Etsy, with strongest over-indexing on Weather forecasting (16.42× the country average).

Demographically, the Cardmaking audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Cardmaking fan in Germany is more female, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cardmaking profile in Germany.

Audience size
1.4M
in Germany
Gender
80.7%♀
19.3% male
Age
40.3
average years
Country rank
#4690
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cardmaking fans

80.7% are female, 19.3% are male, average age 40.3.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Cardmaking audience in Germany
MetricValue
Female80.7%
Male19.3%
Average age40.3
Estimated audience size1,421,758
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Cardmaking audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4926%
50+18%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Cardmaking audience comes from Germany.

Worldwide audience distribution share by country for Cardmaking
CountryShare
United States22.9%
Germany10.3%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cardmaking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cardmaking fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.15×
02Rheinland-Pfalz~80K1.12×
03Sachsen~70K1.07×
04Berlin~70K1.02×
05Niedersachsen~100K0.97×
06Hessen~100K0.95×
07Baden-Württemberg~200K0.92×
08Bayern~200K0.90×
09Nordrhein-Westfalen~300K0.87×
Fig. 06

Affinity by region

Affinity by region — Cardmaking, Germany
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cardmaking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cardmaking audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden16.42×
02Office suppliesBusiness & Career8.91×
03Gillian AndersonMovies & TV8.45×
04Christmas decorationHome & Garden8.00×
05EtsyFashion & Accessoires5.67×
06Watercolor paintingArts & Culture5.63×
07Unique GiftsShopping5.28×
08Oil paintingArts & Culture5.23×
09Crime fictionLiterature4.81×
10DiaryKids & Family4.68×
11Flower bouquetHome & Garden4.45×
12Non-fiction booksLiterature4.44×
13HugendubelShopping4.27×
14Children's literatureLiterature4.05×
15Do it yourself (DIY)Home & Garden3.85×
16KitchenwareHome & Garden3.52×
17Local foodFood & Beverages3.03×
18Harry PotterMovies & TV2.02×
19IKEAHome & Garden2.02×
20Home improvementHome & Garden2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cardmaking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cardmaking audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.28×
DIY MentalityTHRILL2.15×
Design AffinityPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cardmaking audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Price SensitivityPREMIUM0.78×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cardmaking have in Germany?

Cardmaking has an estimated audience of 1,421,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cardmaking fans?

80.7% of Cardmaking fans are female, 19.3% are male, with an average age of 40.3 years.

03

Which brands do Cardmaking fans like most?

Cardmaking fans show strongest brand affinity for Weather forecasting (16.42×), Do it yourself (DIY) (3.85×), and Etsy (5.67×) over the country average.

04

Where do Cardmaking fans live in Germany?

Cardmaking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cardmaking fans also like?

Beyond Cardmaking itself, the audience over-indexes on Do it yourself (DIY) (3.85×), Etsy (5.67×), Office supplies (8.91×), and Hugendubel (4.27×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cardmaking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cardmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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