Cardmaking Audience in Germany
Cardmaking has an estimated audience of 1,421,758 people in Germany. 80.7% are female, 19.3% are male, average age 40.3. Top regions: Rheinland-Pfalz, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Do it yourself (DIY), Etsy, Weather forecasting, Livemusic, Art exhibition.
The average Cardmaking fan in Germany is 40.3 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Do it yourself (DIY), Etsy, Weather forecasting, with strongest over-indexing on Do it yourself (DIY) (4.79× the country average). Demographically, the Cardmaking audience skews more female with an average age of 40.3, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Cardmaking fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 40.3 |
| Estimated audience size | 1,421,758 |
Audience persona
The typical Cardmaking fan in Germany is more female, around 40.3 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 118,782 | 1.67× |
| Nordrhein-Westfalen | 117,013 | 0.38× |
| Niedersachsen | 113,331 | 0.82× |
| Baden-Württemberg | 101,459 | 0.52× |
| Bayern | 101,039 | 0.44× |
| Sachsen | 96,646 | 1.39× |
| Hessen | 77,868 | 0.72× |
| Berlin | 74,474 | 1.17× |
| Hamburg | 60,858 | 1.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 4.79× | Home & Garden |
| Etsy | 6.31× | Fashion & Accessoires |
| Weather forecasting | 12.97× | Home & Garden |
| Livemusic | 4.56× | Music & Radio |
| Art exhibition | 5.05× | Arts & Culture |
| Harry Potter | 2.13× | Movies & TV |
| Non-fiction books | 5.95× | Literature |
| Local food | 3.75× | Food & Beverages |
| Christmas decoration | 6.78× | Home & Garden |
| Handmade jewelry | 4.63× | Fashion & Accessoires |
| Property finder | 4.2× | Home & Garden |
| Watercolor painting | 5.13× | Arts & Culture |
| Sex and the City | 3.72× | Movies & TV |
| Modern architecture | 3.6× | Arts & Culture |
| Natural foods | 4.4× | Food & Beverages |
| Art Collecting | 7.62× | Arts & Culture |
| Fressnapf | 3.43× | Shopping |
| IKEA | 2.03× | Home & Garden |
| Contemporary art | 3.11× | Arts & Culture |
| Child development | 3.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.53 |
| Sustainability | BALANCE | 2.03 |
| Urban Lifestyle | OPEN | 1.95 |
| Design Affinity | PREMIUM | 1.92 |
| Creativity | OPEN | 1.87 |
| Convenience Orientation | PREMIUM | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Germany | 10.3% |
| Japan | 9.3% |
See Cardmaking audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cardmaking have in Germany?
Cardmaking has an estimated audience of 1,421,758 people in Germany, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.
What is the gender split and age of Cardmaking fans?
80.7% of Cardmaking fans are female, 19.3% are male, with an average age of 40.3 years.
Which brands do Cardmaking fans like most?
Cardmaking fans show strongest brand affinity for Do it yourself (DIY) (4.79×), Etsy (6.31×), and Weather forecasting (12.97×) over the country average.
Where do Cardmaking fans live in Germany?
Cardmaking fans in Germany are most concentrated in Rheinland-Pfalz (reach 118,782), Nordrhein-Westfalen (reach 117,013), and Niedersachsen (reach 113,331). These three regions account for the largest share of the active audience.
What other brands do Cardmaking fans also like?
Beyond Cardmaking itself, the audience over-indexes on Etsy (6.31×), Weather forecasting (12.97×), Livemusic (4.56×), and Art exhibition (5.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cardmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.