Rascasse Audience Intelligence

Christmas music Audience in United States

A data profile of the people who buy, follow and care about Christmas music in United States — modelled from more than twelve digital signal sources. Christmas music has an estimated audience of 6,728,330 people in United States.

#127among Musical genre in United States#3116among Topic in United States#408in Music & Radio

The average Christmas music fan in United States is 36.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Beetlejuice, Christmas decoration, Christmas market, with strongest over-indexing on Beetlejuice (5.18× the country average).

Demographically, the Christmas music audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas music fan in United States is more female, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas music profile in United States.

Audience size
6.7M
in United States
Gender
72.3%♀
27.7% male
Age
36.1
average years
Country rank
#5195
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas music fans

72.3% are female, 27.7% are male, average age 36.1.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Christmas music audience in United States
MetricValue
Female72.3%
Male27.7%
Average age36.1
Estimated audience size6,728,330
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Christmas music audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Christmas music audience comes from United States.

Worldwide audience distribution share by country for Christmas music
CountryShare
United States42.2%
United Kingdom10.4%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas music audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas music fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K1.41×
02Mississippi~80K1.40×
03West Virginia~40K1.38×
04North Dakota~20K1.35×
05South Dakota~20K1.33×
06Maine~30K1.31×
07Alabama~100K1.29×
08Iowa~70K1.25×
09Tennessee~200K1.22×
10Wisconsin~100K1.22×
11South Carolina~100K1.21×
12Pennsylvania~300K1.17×
13Ohio~200K1.17×
14Montana~20K1.17×
15Louisiana~100K1.16×
16Arkansas~60K1.16×
17North Carolina~200K1.11×
18Indiana~100K1.11×
19New Hampshire~30K1.11×
20Missouri~100K1.10×
21Oklahoma~80K1.10×
22Kansas~60K1.10×
23Idaho~40K1.10×
24Nebraska~40K1.06×
25Michigan~200K1.05×
26Wyoming~10K1.05×
27Utah~60K1.04×
28Alaska~10K1.04×
29Vermont~10K0.97×
30Georgia~200K0.96×
31Virginia~200K0.94×
32Rhode Island~20K0.94×
33Minnesota~90K0.93×
34Delaware~20K0.93×
35Connecticut~60K0.90×
36Illinois~200K0.85×
37Florida~400K0.83×
38New Mexico~30K0.83×
39New Jersey~100K0.80×
40Massachusetts~100K0.80×
41Oregon~60K0.79×
42Texas~500K0.78×
43Washington~100K0.75×
44New York~300K0.73×
45Maryland~80K0.71×
46Arizona~100K0.70×
47Colorado~70K0.66×
48Hawaii~20K0.63×
49Nevada~40K0.56×
50California~400K0.51×
Fig. 06

Affinity by region

Affinity by region — Christmas music, United States
0.51×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas music audience
#·InterestCategoryAffinity×
01Christmas marketFood & Beverages7.83×
02Austin Powers (film series)Movies & TV7.83×
03Christmas decorationHome & Garden6.79×
04BeetlejuiceMovies & TV5.18×
05Stitch!Movies & TV4.50×
06TablewareFood & Beverages2.81×
07Catherine O'HaraMovies & TV2.76×
08Microwave ovenHome & Garden2.57×
09Charitable organizationPolitics & Society2.40×
10NostalgiaHome & Garden2.35×
11Discount storesShopping2.25×
12PharmacyBusiness & Career2.06×
13Real propertyHome & Garden2.06×
14TraditionPolitics & Society1.83×
15Shopping mallsShopping1.76×
16Nonprofit organizationPolitics & Society1.68×
17Pizza HutFood & Beverages1.67×
18McDonald'sFood & Beverages1.58×
19Organic foodFood & Beverages1.57×
20PinterestInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas music audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Family OrientationCONSERVATISM1.70×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas music audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.79×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas music have in United States?

Christmas music has an estimated audience of 6,728,330 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Christmas music fans?

72.3% of Christmas music fans are female, 27.7% are male, with an average age of 36.1 years.

03

Which brands do Christmas music fans like most?

Christmas music fans show strongest brand affinity for Beetlejuice (5.18×), Christmas decoration (6.79×), and Christmas market (7.83×) over the country average.

04

Where do Christmas music fans live in United States?

Christmas music fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas music fans also like?

Beyond Christmas music itself, the audience over-indexes on Christmas decoration (6.79×), Christmas market (7.83×), Nostalgia (2.35×), and Pinterest (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Christmas music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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