Christmas music Audience in United States

Christmas music has an estimated audience of 6,728,330 people in United States. 72.3% are female, 27.7% are male, average age 36.1. Top regions: Texas, Florida, California. Top brand affinities: Finnair, Beetlejuice, Capital One, Google Maps, CarGurus.

The average Christmas music fan in United States is 36.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Finnair, Beetlejuice, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Christmas music audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Christmas music fans

Demographic split for Christmas music audience in United States
MetricValue
Female72.3%
Male27.7%
Average age36.1
Estimated audience size6,728,330

Audience persona

The typical Christmas music fan in United States is more female, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Christmas music in United States
RegionReachAffinity
Texas443,1910.77×
Florida423,6380.93×
California410,3790.55×
New York291,3500.77×
Pennsylvania269,5031.19×
Ohio245,3771.18×
North Carolina231,1941.14×
Illinois205,9350.92×
Georgia199,7020.96×
Michigan190,3991.08×
Virginia173,1121.06×
Tennessee172,8861.28×
Indiana145,0261.18×
New Jersey136,7480.8×
Wisconsin124,5021.23×
Alabama121,5551.29×
South Carolina115,1771.14×
Missouri114,5281.06×
Massachusetts110,9790.84×
Kentucky109,3271.3×
Washington103,5170.77×
Arizona100,0180.73×
Louisiana99,0931.14×
Minnesota90,9680.94×
Maryland90,1530.78×
Oklahoma85,2181.14×
Mississippi75,3161.36×
Colorado73,1150.69×
Iowa69,9251.26×
Oregon64,5050.84×
Utah63,9101.06×
Connecticut60,5750.9×
Kansas58,7171.11×
Arkansas58,0351.05×
West Virginia46,9681.5×
Idaho40,2561.19×
Nevada35,6050.55×
Nebraska35,0871.04×
New Hampshire29,5211.11×
Maine28,5311.18×
New Mexico27,5530.82×
Montana20,0331.07×
South Dakota19,1301.23×
Rhode Island18,4930.86×
Hawaii16,5350.57×
North Dakota16,1191.17×
Delaware15,8740.86×
Alaska13,3070.92×
Vermont11,4830.97×
Wyoming10,4411.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas music audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Beetlejuice28.12×Movies & TV
Capital One10.45×Business & Career
Google Maps8.97×Internet & Social Media
CarGurus10.38×Cars & Mobility
Circle K11.94×Shopping
Indeed.com6.84×Business & Career
Diane Keaton9.95×Movies & TV
Shania Twain23.63×Music & Radio
AccuWeather9.28×Home & Garden
Google News8.32×News
Billy Bob Thornton12.25×Movies & TV
Jason Momoa12.96×Movies & TV
Kendra Scott14.07×Fashion & Accessoires
Matthew McConaughey11.69×Movies & TV
Khan Academy10.34×Business & Career
Clint Eastwood10.83×Movies & TV
DeviantArt8.42×Internet & Social Media
Enterprise Rent-A-Car7×Cars & Mobility
Demi Moore10.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas music audience
TraitClusterScore
Family OrientationCONSERVATISM1.65
PatriotismCONSERVATISM1.39
Price SensitivityPREMIUM1.36
IndulgenceJOY1.32
TravellingTHRILL1.32
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Christmas music
CountryShare
United States42.2%
United Kingdom10.4%
Germany6.4%

See Christmas music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Christmas music have in United States?

Christmas music has an estimated audience of 6,728,330 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Christmas music fans?

72.3% of Christmas music fans are female, 27.7% are male, with an average age of 36.1 years.

Which brands do Christmas music fans like most?

Christmas music fans show strongest brand affinity for Finnair (675×), Beetlejuice (28.12×), and Capital One (10.45×) over the country average.

Where do Christmas music fans live in United States?

Christmas music fans in United States are most concentrated in Texas (reach 443,191), Florida (reach 423,638), and California (reach 410,379). These three regions account for the largest share of the active audience.

What other brands do Christmas music fans also like?

Beyond Christmas music itself, the audience over-indexes on Beetlejuice (28.12×), Capital One (10.45×), Google Maps (8.97×), and CarGurus (10.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.