Rascasse Audience Intelligence

Paper craft Audience in United States

A data profile of the people who buy, follow and care about Paper craft in United States — modelled from more than twelve digital signal sources. Paper craft has an estimated audience of 6,466,698 people in United States.

#3196among Topic in United States#156in Kids & Family

The average Paper craft fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Diary, Do it yourself (DIY), with strongest over-indexing on International education (21.38× the country average).

Demographically, the Paper craft audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paper craft fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paper craft profile in United States.

Audience size
6.5M
in United States
Gender
78.5%♀
21.5% male
Age
40.5
average years
Country rank
#5376
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paper craft fans

78.5% are female, 21.5% are male, average age 40.5.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Paper craft audience in United States
MetricValue
Female78.5%
Male21.5%
Average age40.5
Estimated audience size6,466,698
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Paper craft audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Paper craft audience comes from United States.

Worldwide audience distribution share by country for Paper craft
CountryShare
United States22.5%
Japan8.4%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paper craft audience in United States is strongest.

Fig. 05

Top regions by affinity

Paper craft fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.34×
02Illinois~300K1.22×
03Kentucky~90K1.17×
04Idaho~40K1.16×
05New York~400K1.15×
06Oklahoma~80K1.15×
07Utah~60K1.11×
08California~800K1.09×
09Indiana~100K1.09×
10Arizona~100K1.08×
11Oregon~80K1.08×
12New Mexico~40K1.08×
13Hawaii~30K1.07×
14Washington~100K1.06×
15Nebraska~30K1.06×
16North Carolina~200K1.05×
17Missouri~100K1.05×
18South Dakota~20K1.05×
19Alaska~10K1.05×
20Arkansas~60K1.04×
21Virginia~200K1.03×
22West Virginia~30K1.03×
23South Carolina~100K1.02×
24Mississippi~50K1.02×
25North Dakota~10K1.01×
26Ohio~200K1.00×
27Louisiana~80K1.00×
28Kansas~50K0.99×
29Iowa~50K0.98×
30Montana~20K0.98×
31New Jersey~200K0.97×
32Wisconsin~90K0.97×
33Alabama~90K0.97×
34Maine~20K0.97×
35Georgia~200K0.96×
36Nevada~60K0.96×
37Michigan~200K0.95×
38Vermont~10K0.95×
39Pennsylvania~200K0.94×
40Minnesota~90K0.94×
41Connecticut~60K0.94×
42Colorado~90K0.93×
43New Hampshire~20K0.92×
44Tennessee~100K0.90×
45Massachusetts~100K0.89×
46Maryland~100K0.89×
47Rhode Island~20K0.89×
48Delaware~20K0.88×
49Florida~400K0.86×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Paper craft, United States
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paper craft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paper craft audience
#·InterestCategoryAffinity×
01International educationBusiness & Career21.38×
02Cultural tourismTravel & Leisure17.58×
03Ceramic artArts & Culture8.42×
04Christmas decorationHome & Garden7.11×
05DiaryKids & Family7.04×
06Gypsy styleFashion & Accessoires6.26×
07Unique GiftsShopping5.00×
08Bohemian styleFashion & Accessoires4.82×
09SewingHome & Garden4.75×
10PorcelainHome & Garden4.62×
11Watercolor paintingArts & Culture4.39×
12Plastic artsArts & Culture4.19×
13Diaper bagKids & Family4.17×
14Do it yourself (DIY)Home & Garden2.94×
15Planet FitnessSports2.68×
16Hobby LobbyHome & Garden2.66×
17Decorative artsArts & Culture2.56×
18EtsyFashion & Accessoires2.45×
19Trader Joe'sShopping1.98×
20SupermanMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paper craft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paper craft audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.34×
Design AffinityPREMIUM2.09×
Pet OwnershipJOY2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paper craft audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Quality AwarenessPREMIUM0.85×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paper craft have in United States?

Paper craft has an estimated audience of 6,466,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paper craft fans?

78.5% of Paper craft fans are female, 21.5% are male, with an average age of 40.5 years.

03

Which brands do Paper craft fans like most?

Paper craft fans show strongest brand affinity for International education (21.38×), Diary (7.04×), and Do it yourself (DIY) (2.94×) over the country average.

04

Where do Paper craft fans live in United States?

Paper craft fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Paper craft fans also like?

Beyond Paper craft itself, the audience over-indexes on Diary (7.04×), Do it yourself (DIY) (2.94×), Sewing (4.75×), and Hobby Lobby (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Paper craft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paper craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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