Paper craft Audience in United States

Paper craft has an estimated audience of 6,466,698 people in United States. 78.5% are female, 21.5% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Do it yourself (DIY).

The average Paper craft fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Paper craft audience skews more female with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Paper craft fans

Demographic split for Paper craft audience in United States
MetricValue
Female78.5%
Male21.5%
Average age40.5
Estimated audience size6,466,698

Audience persona

The typical Paper craft fan in United States is more female, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Paper craft in United States
RegionReachAffinity
California857,3381.21×
Texas697,3971.25×
Florida368,5940.84×
New York323,5920.9×
Illinois215,9401×
Pennsylvania212,0280.97×
Ohio193,1260.97×
Georgia192,9820.97×
North Carolina191,6870.99×
New Jersey167,3661.02×
Virginia161,8821.03×
Washington161,5701.25×
Arizona159,3041.21×
Michigan154,3330.91×
Indiana124,4401.05×
Tennessee114,8260.89×
Missouri113,0361.08×
Massachusetts112,4740.88×
Colorado106,0861.04×
Maryland101,2640.91×
Wisconsin96,3670.99×
Minnesota96,0671.04×
South Carolina88,8000.91×
Oregon86,4231.17×
Kentucky83,2101.03×
Oklahoma80,0151.11×
Alabama75,1540.83×
Utah71,2801.23×
Louisiana70,2060.84×
Nevada68,3961.09×
Arkansas57,5961.08×
Connecticut55,9830.86×
Iowa52,9470.99×
Kansas51,3081.01×
Mississippi47,6030.89×
Idaho39,1191.21×
New Mexico37,8911.17×
Nebraska36,7281.13×
Hawaii34,4171.24×
West Virginia31,9531.06×
Maine24,7051.07×
New Hampshire21,9030.86×
Alaska16,6851.21×
Montana15,5310.87×
Rhode Island14,7850.72×
South Dakota14,6760.98×
North Dakota12,7360.96×
Delaware12,4440.7×
Vermont11,3561×
Washington, District of Columbia9,8670.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paper craft audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Do it yourself (DIY)4.11×Home & Garden
Planet Fitness4.51×Sports
Income tax13.19×Business & Career
Hobby Lobby3.67×Home & Garden
PSV Eindhoven32.77×Sports
Charles, Prince of Wales18.87×Politics & Society
International education11.73×Business & Career
Etsy3.09×Fashion & Accessoires
Metaphysics3.66×Business & Career
Superman1.68×Movies & TV
Christmas decoration6.66×Home & Garden
Diary4×Kids & Family
Largemouth bass5.54×Food & Beverages
Disneyland Paris6.55×Travel & Leisure
Art exhibition3.8×Arts & Culture
Clarinet4.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paper craft audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.37
DIY MentalityTHRILL2.34
Design AffinityPREMIUM2.04
Community OrientationOPEN1.83
Pet OwnershipJOY1.82
SustainabilityBALANCE1.68

Worldwide distribution

Worldwide audience distribution share by country for Paper craft
CountryShare
United States22.5%
Japan8.4%
Germany6.6%

See Paper craft audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Paper craft have in United States?

Paper craft has an estimated audience of 6,466,698 people in United States, concentrated in California and Texas.

What is the gender split and age of Paper craft fans?

78.5% of Paper craft fans are female, 21.5% are male, with an average age of 40.5 years.

Which brands do Paper craft fans like most?

Paper craft fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Paper craft fans live in United States?

Paper craft fans in United States are most concentrated in California (reach 857,338), Texas (reach 697,397), and Florida (reach 368,594). These three regions account for the largest share of the active audience.

What other brands do Paper craft fans also like?

Beyond Paper craft itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Do it yourself (DIY) (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paper craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.