Rascasse Audience Intelligence

Porcelain Audience in United States

A data profile of the people who buy, follow and care about Porcelain in United States — modelled from more than twelve digital signal sources. Porcelain has an estimated audience of 10,397,179 people in United States.

#2215among Topic in United States#244in Home & Garden

The average Porcelain fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DIY & Craft Ideas, Beauty, Antique furniture, with strongest over-indexing on DIY & Craft Ideas (10.2× the country average).

Demographically, the Porcelain audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porcelain fan in United States is more female, around 43.7 years old, with strong Individualism tendencies and a notable affinity for DIY & Craft Ideas.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porcelain profile in United States.

Audience size
10.4M
in United States
Gender
70.9%♀
29.1% male
Age
43.7
average years
Country rank
#3440
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porcelain fans

70.9% are female, 29.1% are male, average age 43.7.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Porcelain audience in United States
MetricValue
Female70.9%
Male29.1%
Average age43.7
Estimated audience size10,397,179
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Porcelain audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Porcelain audience comes from United States.

Worldwide audience distribution share by country for Porcelain
CountryShare
United States14.7%
Japan6.7%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porcelain audience in United States is strongest.

Fig. 05

Top regions by affinity

Porcelain fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.40×
02Washington~300K1.22×
03Texas~1M1.11×
04Georgia~400K1.11×
05Hawaii~50K1.11×
06Virginia~300K1.09×
07New York~600K1.08×
08Kentucky~100K1.08×
09Oregon~100K1.08×
10Tennessee~200K1.07×
11Nebraska~60K1.07×
12Oklahoma~100K1.06×
13North Carolina~300K1.05×
14New Jersey~300K1.04×
15Arkansas~90K1.03×
16Arizona~200K1.02×
17Maryland~200K1.02×
18Alabama~100K1.02×
19Florida~700K1.01×
20Missouri~200K1.01×
21Nevada~100K1.01×
22Kansas~80K1.01×
23Idaho~50K1.01×
24New Mexico~50K1.01×
25Indiana~200K1.00×
26Alaska~20K1.00×
27Ohio~300K0.99×
28Michigan~300K0.99×
29Louisiana~100K0.99×
30Pennsylvania~300K0.98×
31Connecticut~100K0.98×
32Utah~90K0.97×
33Maine~40K0.97×
34Illinois~300K0.96×
35Minnesota~100K0.96×
36Massachusetts~200K0.95×
37Wisconsin~100K0.95×
38Rhode Island~30K0.95×
39West Virginia~50K0.94×
40New Hampshire~40K0.94×
41South Carolina~100K0.93×
42Mississippi~80K0.93×
43Iowa~80K0.92×
44Montana~30K0.92×
45Washington, District of Columbia~30K0.91×
46Delaware~30K0.91×
47South Dakota~20K0.91×
48North Dakota~20K0.91×
49Vermont~20K0.91×
50Colorado~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Porcelain, United States
0.90×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porcelain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porcelain audience
#·InterestCategoryAffinity×
01DIY & Craft IdeasHome & Garden10.20×
02Ceramic artArts & Culture7.26×
03Antique furnitureHome & Garden6.35×
04Handmade CraftsKids & Family4.17×
05PotteryHome & Garden3.64×
06TablewareFood & Beverages3.20×
07CeramicHome & Garden3.04×
08Microwave ovenHome & Garden2.76×
09FarmhouseTravel & Leisure2.59×
10The Gilded AgeMovies & TV2.49×
11Home DesignHome & Garden2.44×
12Mitch McConnellPolitics & Society2.10×
13FriendshipKids & Family1.95×
14Melania TrumpPolitics & Society1.93×
15BathroomHome & Garden1.89×
16Hobby LobbyHome & Garden1.87×
17HandicraftHome & Garden1.82×
18BeautyBeauty & Wellness1.69×
19RestaurantsFood & Beverages1.55×
20Google MapsInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porcelain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porcelain audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
Design AffinityPREMIUM1.54×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porcelain audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Luxury OrientationPREMIUM0.96×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porcelain have in United States?

Porcelain has an estimated audience of 10,397,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porcelain fans?

70.9% of Porcelain fans are female, 29.1% are male, with an average age of 43.7 years.

03

Which brands do Porcelain fans like most?

Porcelain fans show strongest brand affinity for DIY & Craft Ideas (10.2×), Beauty (1.69×), and Antique furniture (6.35×) over the country average.

04

Where do Porcelain fans live in United States?

Porcelain fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Porcelain fans also like?

Beyond Porcelain itself, the audience over-indexes on Beauty (1.69×), Antique furniture (6.35×), Mitch McConnell (2.1×), and Restaurants (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Porcelain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porcelain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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