Porcelain Audience in United States

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Porcelain has an estimated audience of 10,397,179 people in United States. 70.9% are female, 29.1% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: DIY & Craft Ideas, Beauty, Antique furniture, Restaurants, Pottery.

The average Porcelain fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DIY & Craft Ideas, Beauty, Antique furniture, with strongest over-indexing on DIY & Craft Ideas (10.2× the country average). Demographically, the Porcelain audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Porcelain fans

Demographic split for Porcelain audience in United States
MetricValue
Female70.9%
Male29.1%
Average age43.7
Estimated audience size10,397,179

Audience persona

The typical Porcelain fan in United States is more female, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for DIY & Craft Ideas.

Top regions in United States

Top regions ranked by reach for Porcelain in United States
RegionReachAffinity
California1,552,5041.36×
Texas1,018,2751.14×
Florida753,5571.07×
New York684,0951.18×
Georgia375,8421.17×
Illinois361,5181.04×
Pennsylvania342,6120.98×
North Carolina323,6791.03×
Ohio316,8640.99×
New Jersey286,7271.08×
Michigan277,1011.02×
Washington275,5431.32×
Virginia273,8271.08×
Arizona226,6171.07×
Tennessee221,0661.06×
Massachusetts199,4190.97×
Maryland188,6201.06×
Indiana181,7720.96×
Missouri169,1371.01×
Colorado151,9230.93×
Wisconsin143,8050.92×
Minnesota143,0840.96×
Alabama140,2590.97×
South Carolina139,0060.89×
Louisiana134,6151×
Oklahoma129,9141.13×
Oregon127,9681.07×
Kentucky127,3230.98×
Connecticut107,7371.03×
Nevada106,5791.06×
Utah90,4560.97×
Arkansas84,2720.98×
Kansas83,0221.01×
Iowa80,0570.93×
Mississippi77,4140.9×
Idaho52,2481×
Hawaii50,1381.12×
New Mexico49,2310.94×
Nebraska46,5840.89×
West Virginia45,6490.94×
New Hampshire37,5070.92×
Maine36,1960.97×
Rhode Island32,1250.97×
Washington, District of Columbia30,7620.98×
Delaware25,0130.87×
Montana24,7220.86×
Alaska19,6330.88×
South Dakota19,5430.81×
North Dakota18,0610.85×
Vermont16,3020.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porcelain audience
BrandAffinityCategory
DIY & Craft Ideas10.2×Home & Garden
Beauty1.69×Beauty & Wellness
Antique furniture6.35×Home & Garden
Restaurants1.55×Food & Beverages
Pottery3.64×Home & Garden
Friendship1.95×Kids & Family
Ceramic art7.26×Arts & Culture
Handmade Crafts4.17×Kids & Family
The Gilded Age2.49×Movies & TV
Hobby Lobby1.87×Home & Garden
Handicraft1.82×Home & Garden
Tableware3.2×Food & Beverages
Ceramic3.04×Home & Garden
Microwave oven2.76×Home & Garden
Home Design2.44×Home & Garden
Bathroom1.89×Home & Garden
Google Maps1.51×Internet & Social Media
Farmhouse2.59×Travel & Leisure
Paper craft4.62×Kids & Family
Christmas tree2.32×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porcelain audience
TraitClusterScore
SustainabilityBALANCE2.18
DIY MentalityTHRILL1.77
IndulgenceJOY1.74
Design AffinityPREMIUM1.64
ExtroversionTHRILL1.5
CreativityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Porcelain
CountryShare
United States14.7%
Japan6.7%
Italy6.2%

See Porcelain audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Porcelain have in United States?

Porcelain has an estimated audience of 10,397,179 people in United States, concentrated in California and Texas.

What is the gender split and age of Porcelain fans?

70.9% of Porcelain fans are female, 29.1% are male, with an average age of 43.7 years.

Which brands do Porcelain fans like most?

Porcelain fans show strongest brand affinity for DIY & Craft Ideas (10.2×), Beauty (1.69×), and Antique furniture (6.35×) over the country average.

Where do Porcelain fans live in United States?

Porcelain fans in United States are most concentrated in California (reach 1,552,504), Texas (reach 1,018,275), and Florida (reach 753,557). These three regions account for the largest share of the active audience.

What other brands do Porcelain fans also like?

Beyond Porcelain itself, the audience over-indexes on Beauty (1.69×), Antique furniture (6.35×), Restaurants (1.55×), and Pottery (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porcelain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.