Rascasse Audience Intelligence

Ceramic Audience in United States

A data profile of the people who buy, follow and care about Ceramic in United States — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 20,193,012 people in United States.

#1121among Topic in United States#124in Home & Garden

The average Ceramic fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cutlery, Blanket, Nordstrom rack, with strongest over-indexing on Cutlery (4.01× the country average).

Demographically, the Ceramic audience skews more female with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ceramic fan in United States is more female, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Cutlery.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ceramic profile in United States.

Audience size
20.2M
in United States
Gender
61.4%♀
38.6% male
Age
41.7
average years
Country rank
#1628
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ceramic fans

61.4% are female, 38.6% are male, average age 41.7.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Ceramic audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.7
Estimated audience size20,193,012
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Ceramic audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Ceramic audience comes from United States.

Worldwide audience distribution share by country for Ceramic
CountryShare
United States15.9%
Italy7.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ceramic audience in United States is strongest.

Fig. 05

Top regions by affinity

Ceramic fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M1.62×
02Oregon~300K1.48×
03Hawaii~100K1.43×
04Washington~600K1.42×
05New York~1.5M1.27×
06Utah~200K1.24×
07Arizona~500K1.18×
08Kansas~200K1.16×
09Nevada~200K1.11×
10Vermont~40K1.09×
11Illinois~700K1.08×
12Idaho~100K1.08×
13Washington, District of Columbia~70K1.07×
14New Mexico~100K1.05×
15Texas~2M1.04×
16Pennsylvania~700K1.03×
17Virginia~500K1.03×
18Massachusetts~400K1.03×
19Rhode Island~70K1.03×
20New Jersey~500K1.02×
21Maryland~400K1.02×
22Maine~70K1.02×
23Michigan~500K1.00×
24Colorado~300K0.99×
25Minnesota~300K0.99×
26Alaska~40K0.97×
27Ohio~600K0.96×
28North Carolina~600K0.96×
29Indiana~400K0.95×
30Connecticut~200K0.95×
31Georgia~600K0.94×
32Mississippi~200K0.94×
33Missouri~300K0.93×
34Arkansas~200K0.93×
35Oklahoma~200K0.92×
36Florida~1M0.90×
37Wisconsin~300K0.89×
38Louisiana~200K0.87×
39Iowa~100K0.87×
40Montana~50K0.87×
41South Carolina~300K0.85×
42New Hampshire~70K0.85×
43Delaware~50K0.85×
44North Dakota~40K0.85×
45Kentucky~200K0.83×
46South Dakota~40K0.82×
47Nebraska~80K0.81×
48West Virginia~70K0.79×
49Tennessee~300K0.78×
50Alabama~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Ceramic, United States
0.78×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ceramic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ceramic audience
#·InterestCategoryAffinity×
01Window shutterHome & Garden5.00×
02CutleryHome & Garden4.01×
03Ceramic artArts & Culture3.98×
04BlanketHome & Garden3.94×
05PorcelainHome & Garden3.04×
06Bed frameHome & Garden2.15×
07WeavingFashion & Accessoires2.09×
08CabinetryHome & Garden1.95×
09CarpetHome & Garden1.95×
10CountertopHome & Garden1.90×
11Nordstrom rackFashion & Accessoires1.72×
12InnovationBusiness & Career1.66×
13Made in USABusiness & Career1.62×
14DrawingHome & Garden1.60×
15Real propertyHome & Garden1.57×
16SkirtFashion & Accessoires1.57×
17Vintage clothingFashion & Accessoires1.55×
18TrousersFashion & Accessoires1.54×
19AuctionShopping1.51×
20KitchenwareHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ceramic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ceramic audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.36×
Quality AwarenessPREMIUM1.33×
Design AffinityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ceramic audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Family OrientationCONSERVATISM0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ceramic have in United States?

Ceramic has an estimated audience of 20,193,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ceramic fans?

61.4% of Ceramic fans are female, 38.6% are male, with an average age of 41.7 years.

03

Which brands do Ceramic fans like most?

Ceramic fans show strongest brand affinity for Cutlery (4.01×), Blanket (3.94×), and Nordstrom rack (1.72×) over the country average.

04

Where do Ceramic fans live in United States?

Ceramic fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Ceramic fans also like?

Beyond Ceramic itself, the audience over-indexes on Blanket (3.94×), Nordstrom rack (1.72×), Cabinetry (1.95×), and Drawing (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Ceramic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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