Ceramic Audience in United States

Ceramic has an estimated audience of 20,193,012 people in United States. 61.4% are female, 38.6% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Ceramic fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Ceramic audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Ceramic fans

Demographic split for Ceramic audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.7
Estimated audience size20,193,012

Audience persona

The typical Ceramic fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Ceramic in United States
RegionReachAffinity
California3,977,8681.79×
Texas1,871,1051.08×
New York1,602,6991.42×
Florida1,316,6170.96×
Illinois759,3221.13×
Pennsylvania698,2761.03×
Washington632,5951.56×
Georgia595,1580.96×
North Carolina588,4850.97×
Ohio572,3070.92×
New Jersey561,5501.09×
Michigan551,4211.04×
Arizona517,2481.25×
Virginia504,9861.03×
Massachusetts432,6961.09×
Maryland381,5281.1×
Oregon370,8691.6×
Indiana351,4370.95×
Colorado332,6551.05×
Tennessee321,7320.79×
Minnesota291,5891.01×
Missouri291,3210.89×
South Carolina251,6720.83×
Wisconsin240,1040.79×
Louisiana224,2210.86×
Nevada223,7231.15×
Utah223,1331.23×
Kentucky213,3980.84×
Oklahoma205,5260.92×
Alabama205,2140.73×
Connecticut198,6650.98×
Kansas171,7011.08×
Mississippi158,1420.95×
Arkansas141,6480.85×
Iowa133,3240.8×
Hawaii129,3861.49×
Idaho112,1261.11×
New Mexico106,5111.05×
Nebraska74,5590.74×
Washington, District of Columbia73,2451.21×
West Virginia67,4260.72×
Maine64,9350.9×
Rhode Island63,6920.99×
New Hampshire61,9750.78×
Delaware42,4910.76×
Montana41,1290.73×
Vermont35,1060.99×
Alaska32,9730.76×
North Dakota30,5440.74×
South Dakota25,8340.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ceramic audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage23.75×Cars & Mobility
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.57×Home & Garden
Honda HR-V15.83×Cars & Mobility
MSN2.3×News
Aldi2.23×Shopping
Do it yourself (DIY)1.8×Home & Garden
Pre-school playgroup16.76×Kids & Family
Payment card8.17×Fashion & Accessoires
Jeep Grand Cherokee5×Cars & Mobility
Eyebrow3.03×Beauty & Wellness
Best Buy1.78×Shopping
Cutlery3.8×Home & Garden
Houston Astros3.55×Sports
Staples (Canada)2.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ceramic audience
TraitClusterScore
ExtroversionTHRILL1.49
DIY MentalityTHRILL1.47
Design AffinityPREMIUM1.47
SustainabilityBALANCE1.46
Luxury OrientationPREMIUM1.34
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Ceramic
CountryShare
United States15.9%
Italy7.3%
United Kingdom5.2%

See Ceramic audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Ceramic have in United States?

Ceramic has an estimated audience of 20,193,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Ceramic fans?

61.4% of Ceramic fans are female, 38.6% are male, with an average age of 41.7 years.

Which brands do Ceramic fans like most?

Ceramic fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Ceramic fans live in United States?

Ceramic fans in United States are most concentrated in California (reach 3,977,868), Texas (reach 1,871,105), and New York (reach 1,602,699). These three regions account for the largest share of the active audience.

What other brands do Ceramic fans also like?

Beyond Ceramic itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (23.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.