Rascasse Audience Intelligence

Quilt Audience in United States

A data profile of the people who buy, follow and care about Quilt in United States — modelled from more than twelve digital signal sources. Quilt has an estimated audience of 9,236,503 people in United States.

#2449among Topic in United States#283in Home & Garden

The average Quilt fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Quilting, 1080i, Machine embroidery, with strongest over-indexing on Quilting (7.25× the country average).

Demographically, the Quilt audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quilt fan in United States is more female, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for Quilting.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quilt profile in United States.

Audience size
9.2M
in United States
Gender
79.3%♀
20.7% male
Age
45.0
average years
Country rank
#3885
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quilt fans

79.3% are female, 20.7% are male, average age 45.0.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Quilt audience in United States
MetricValue
Female79.3%
Male20.7%
Average age45.0
Estimated audience size9,236,503
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Quilt audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4923%
50+37%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Quilt audience comes from United States.

Worldwide audience distribution share by country for Quilt
CountryShare
United States23.9%
Japan6.0%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quilt audience in United States is strongest.

Fig. 05

Top regions by affinity

Quilt fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K1.31×
02Arkansas~90K1.25×
03Kentucky~100K1.22×
04Idaho~60K1.22×
05Maine~40K1.22×
06Iowa~90K1.21×
07West Virginia~50K1.21×
08Missouri~200K1.18×
09Vermont~20K1.18×
10Nebraska~50K1.15×
11Oregon~100K1.14×
12Kansas~80K1.13×
13Tennessee~200K1.11×
14Oklahoma~100K1.11×
15South Dakota~20K1.11×
16Utah~90K1.10×
17Alaska~20K1.08×
18North Dakota~20K1.08×
19Washington~200K1.07×
20Wisconsin~100K1.05×
21Minnesota~100K1.05×
22New Hampshire~40K1.03×
23Indiana~200K1.02×
24North Carolina~300K0.99×
25Michigan~200K0.98×
26Alabama~100K0.98×
27New Mexico~40K0.97×
28Texas~800K0.95×
29Mississippi~70K0.95×
30Virginia~200K0.94×
31Massachusetts~200K0.92×
32South Carolina~100K0.92×
33Ohio~300K0.91×
34Georgia~300K0.91×
35Colorado~100K0.91×
36Illinois~300K0.89×
37California~900K0.88×
38Louisiana~100K0.88×
39Hawaii~30K0.87×
40Pennsylvania~300K0.86×
41Connecticut~80K0.86×
42New York~400K0.85×
43Arizona~200K0.83×
44Rhode Island~20K0.82×
45Washington, District of Columbia~20K0.80×
46Florida~500K0.78×
47Maryland~100K0.77×
48Delaware~20K0.77×
49New Jersey~200K0.75×
50Nevada~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Quilt, United States
0.67×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quilt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quilt audience
#·InterestCategoryAffinity×
01Society (film)Movies & TV15.43×
02Singer CorporationHome & Garden12.27×
03Cut and sewFashion & Accessoires12.06×
04Fat Quarter ShopShopping11.19×
05Free Quilt PatternsTopic11.19×
06Sewing ClubKids & Family9.09×
07Machine embroideryHome & Garden8.44×
08QuiltingHome & Garden7.25×
09Pattern (sewing)Home & Garden4.13×
10Sewing machineHome & Garden3.60×
111080iTechnology & Electronics2.48×
12PregnancyKids & Family2.08×
13ChildbirthKids & Family1.94×
14MeditationHealth1.93×
15ChristmasKids & Family1.81×
16Hobby LobbyHome & Garden1.76×
17Weight loss (Fitness And wellness)Health1.73×
18PhysicianBusiness & Career1.72×
19Heart (novel)Literature1.60×
20ReligionBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quilt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quilt audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.52×
SustainabilityBALANCE1.29×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quilt audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.72×
Career OrientationPOWER0.76×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quilt have in United States?

Quilt has an estimated audience of 9,236,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Quilt fans?

79.3% of Quilt fans are female, 20.7% are male, with an average age of 45.0 years.

03

Which brands do Quilt fans like most?

Quilt fans show strongest brand affinity for Quilting (7.25×), 1080i (2.48×), and Machine embroidery (8.44×) over the country average.

04

Where do Quilt fans live in United States?

Quilt fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Quilt fans also like?

Beyond Quilt itself, the audience over-indexes on 1080i (2.48×), Machine embroidery (8.44×), Christmas (1.81×), and Religion (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Quilt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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