Quilt Audience in United States

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Quilt has an estimated audience of 9,236,503 people in United States. 79.3% are female, 20.7% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Quilting, 1080i, Machine embroidery, Christmas, Religion.

The average Quilt fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Quilting, 1080i, Machine embroidery, with strongest over-indexing on Quilting (7.25× the country average). Demographically, the Quilt audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Quilt fans

Demographic split for Quilt audience in United States
MetricValue
Female79.3%
Male20.7%
Average age45.0
Estimated audience size9,236,503

Audience persona

The typical Quilt fan in United States is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Quilting.

Top regions in United States

Top regions ranked by reach for Quilt in United States
RegionReachAffinity
California884,3230.87×
Texas745,1930.94×
Florida493,2690.79×
New York445,2700.86×
Illinois277,4750.9×
North Carolina273,9850.99×
Pennsylvania271,6000.87×
Ohio268,4720.94×
Georgia249,8470.88×
Michigan246,2311.02×
Tennessee217,1491.17×
Virginia215,8660.96×
Washington210,6671.14×
Missouri184,1061.24×
Indiana177,2691.05×
New Jersey169,2590.72×
Massachusetts163,7840.9×
Arizona157,8030.84×
Wisconsin154,7091.11×
Kentucky146,5101.27×
Minnesota142,1201.07×
Colorado133,9260.92×
South Carolina126,8210.91×
Oregon125,9451.19×
Alabama123,2510.96×
Oklahoma119,0951.16×
Maryland118,9680.75×
Louisiana99,7210.84×
Arkansas95,7631.26×
Iowa95,6241.26×
Utah92,4811.12×
Kansas84,0971.16×
Connecticut77,0780.83×
Mississippi69,6620.92×
Idaho58,8071.27×
Nevada58,0250.65×
Nebraska53,1241.15×
West Virginia50,8221.18×
New Mexico45,2500.98×
Maine41,5561.26×
New Hampshire38,0611.05×
Montana34,3221.34×
Hawaii29,4040.74×
South Dakota22,8351.07×
Rhode Island22,5510.77×
Washington, District of Columbia21,8320.79×
North Dakota20,3841.07×
Alaska18,9420.96×
Vermont18,0741.11×
Delaware16,8590.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quilt audience
BrandAffinityCategory
Quilting7.25×Home & Garden
1080i2.48×Technology & Electronics
Machine embroidery8.44×Home & Garden
Christmas1.81×Kids & Family
Religion1.58×Business & Career
Hobby Lobby1.76×Home & Garden
Fat Quarter Shop11.19×Shopping
Singer Corporation12.27×Home & Garden
Meditation1.93×Health
Pregnancy2.08×Kids & Family
Society (film)15.43×Movies & TV
Weight loss (Fitness And wellness)1.73×Health
Sewing Club9.09×Kids & Family
Pattern (sewing)4.13×Home & Garden
Childbirth1.94×Kids & Family
Heart (novel)1.6×Literature
Physician1.72×Business & Career
Cut and sew12.06×Fashion & Accessoires
Free Quilt Patterns11.19×
Sewing machine3.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quilt audience
TraitClusterScore
Family OrientationCONSERVATISM1.44
CreativityOPEN1.43
Price SensitivityPREMIUM1.42
DIY MentalityTHRILL1.4
Design AffinityPREMIUM1.39
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Quilt
CountryShare
United States23.9%
Japan6.0%
Brazil4.9%

See Quilt audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Quilt have in United States?

Quilt has an estimated audience of 9,236,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Quilt fans?

79.3% of Quilt fans are female, 20.7% are male, with an average age of 45.0 years.

Which brands do Quilt fans like most?

Quilt fans show strongest brand affinity for Quilting (7.25×), 1080i (2.48×), and Machine embroidery (8.44×) over the country average.

Where do Quilt fans live in United States?

Quilt fans in United States are most concentrated in California (reach 884,323), Texas (reach 745,193), and Florida (reach 493,269). These three regions account for the largest share of the active audience.

What other brands do Quilt fans also like?

Beyond Quilt itself, the audience over-indexes on 1080i (2.48×), Machine embroidery (8.44×), Christmas (1.81×), and Religion (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.