Rascasse Audience Intelligence

Singer Corporation Target Market in United States

A data profile of the people who buy, follow and care about Singer Corporation in United States — modelled from more than twelve digital signal sources. Singer Corporation has an estimated audience of 1,151,140 people in United States.

#2207among Brand in United States#1057in Home & Garden

The average Singer Corporation fan in United States is 39.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Sewing machine, Machine embroidery, Cross-stitch, with strongest over-indexing on Sewing machine (26.84× the country average).

Demographically, the Singer Corporation audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Singer Corporation fan in United States is more female, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Sewing machine.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singer Corporation profile in United States.

Audience size
1.2M
in United States
Gender
72.7%♀
27.3% male
Age
39.4
average years
Country rank
#21496
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Singer Corporation

72.7% are female, 27.3% are male, average age 39.4.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Singer Corporation audience in United States
MetricValue
Female72.7%
Male27.3%
Average age39.4
Estimated audience size1,151,140
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Singer Corporation audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3917%
40-4918%
50+25%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Singer Corporation audience comes from United States.

Worldwide audience distribution share by country for Singer Corporation
CountryShare
United States25.9%
India9.0%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singer Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Singer Corporation customers by region in United States
#RegionReachAffinity×
01New York~200K2.60×
02Louisiana~20K1.25×
03New Jersey~40K1.22×
04Texas~100K1.19×
05Mississippi~10K1.19×
06Pennsylvania~50K1.15×
07Arkansas~10K1.10×
08Indiana~20K1.09×
09South Carolina~20K1.09×
10Delaware~4K1.08×
11Kentucky~20K1.07×
12Utah~10K1.07×
13California~100K1.05×
14Georgia~40K1.05×
15Nebraska~6K1.05×
16Oklahoma~10K1.04×
17Missouri~20K1.03×
18Alabama~20K1.02×
19South Dakota~3K1.02×
20Illinois~40K1.01×
21North Carolina~40K1.01×
22Kansas~9K1.00×
23West Virginia~5K1.00×
24North Dakota~2K1.00×
25Michigan~30K0.99×
26Ohio~40K0.97×
27Virginia~30K0.97×
28Arizona~20K0.97×
29Wisconsin~20K0.96×
30New Mexico~6K0.96×
31Connecticut~10K0.94×
32Idaho~6K0.94×
33Hawaii~5K0.93×
34Iowa~9K0.92×
35Minnesota~20K0.90×
36Alaska~2K0.90×
37Massachusetts~20K0.89×
38Maryland~20K0.89×
39Nevada~10K0.89×
40Montana~3K0.89×
41Tennessee~20K0.87×
42Vermont~2K0.87×
43Washington~20K0.86×
44Maine~4K0.86×
45Rhode Island~3K0.86×
46Florida~70K0.82×
47Colorado~20K0.82×
48Oregon~10K0.82×
49New Hampshire~4K0.82×
50Washington, District of Columbia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Singer Corporation, United States
0.69×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singer Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singer Corporation audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV32.71×
02Stampin' Up!Shopping31.72×
03Sewing machineHome & Garden26.84×
04Machine embroideryHome & Garden21.71×
05Taron EgertonMovies & TV16.60×
06Cross-stitchHome & Garden16.19×
07QuiltHome & Garden12.27×
08QuiltingHome & Garden12.04×
09J.JillShopping10.33×
10ZootopiaMovies & TV8.05×
11EmbroideryHome & Garden6.02×
12SewingHome & Garden5.56×
13CrochetHome & Garden5.29×
14WeavingFashion & Accessoires5.26×
15Hobby LobbyHome & Garden4.14×
16FedExBusiness & Career4.08×
17Microwave ovenHome & Garden3.94×
18RedditInternet & Social Media3.29×
19McDonald'sFood & Beverages2.73×
20Home AppliancesHome & Garden2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singer Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singer Corporation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.88×
Family OrientationCONSERVATISM1.81×
TraditionCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singer Corporation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Early Adopter MentalityPOWER0.75×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Singer Corporation's target market in United States?

Singer Corporation's target market in United States covers an estimated 1,151,140 people, concentrated in New York and California.

02

What is the gender split and age of Singer Corporation customers?

72.7% of the Singer Corporation audience are female, 27.3% are male, with an average age of 39.4 years.

03

Which brands do Singer Corporation fans like most?

Singer Corporation fans show strongest brand affinity for Sewing machine (26.84×), Machine embroidery (21.71×), and Cross-stitch (16.19×) over the country average.

04

Where do Singer Corporation fans live in United States?

Singer Corporation fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Singer Corporation fans also like?

Beyond Singer Corporation itself, the audience over-indexes on Machine embroidery (21.71×), Cross-stitch (16.19×), Quilt (12.27×), and Quilting (12.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Singer Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Singer Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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