Singer Corporation Audience in United States
Singer Corporation has an estimated audience of 1,175,854 people in United States. 72.7% are female, 27.3% are male, average age 39.4. Top brand affinities: Hebe, Product design, Historic site, Governor of Michigan, Fairy godmother.
Top brand affinities include Hebe, Product design, Historic site, with strongest over-indexing on Hebe (27.68× the country average). Demographically, the Singer Corporation audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Home & Garden · Type: Brand · Subtype: Household products
Demographics of Singer Corporation fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 39.4 |
| Estimated audience size | 1,175,854 |
Audience persona
The typical Singer Corporation fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 27.68× | Home & Garden |
| Product design | 7.57× | Business & Career |
| Historic site | 8.11× | Arts & Culture |
| Governor of Michigan | 13.72× | Politics & Society |
| Fairy godmother | 13.58× | Literature |
| Vocal harmony | 8.23× | Music & Radio |
| Cherish (group) | 18.52× | Music & Radio |
| Hibachi | 11.44× | Food & Beverages |
| Throne of Glass | 10.33× | Literature |
| headspace | 12.79× | Health |
| Goop | 7.18× | Internet & Social Media |
| Staycation | 4.32× | Home & Garden |
| Google Home | 8.19× | Technology & Electronics |
| Home equity | 2.26× | Home & Garden |
| Mathcore | 8.77× | Music & Radio |
| Wok | 6.75× | Food & Beverages |
| Grace Slick | 8.96× | Music & Radio |
| Grinch | 4.02× | Movies & TV |
| Mackenzie Foy | 7.69× | Fashion & Accessoires |
| JDSU | 3.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Creativity | OPEN | 1.47 |
| Risk Appetite | THRILL | 1.38 |
| Family Orientation | CONSERVATISM | 1.36 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Japan | 9.0% |
| India | 8.9% |
See Singer Corporation audiences in other countries
More Household products audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Singer Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.