Singer Corporation Audience in Germany
Singer Corporation has an estimated audience of 220,182 people in Germany. 67.3% are female, 32.7% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tom Odell, German television comedy, Satire, Makerist, Quilt.
The average Singer Corporation fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tom Odell, German television comedy, Satire, with strongest over-indexing on Tom Odell (39.76× the country average). Demographically, the Singer Corporation audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household products
Demographics of Singer Corporation fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 40.9 |
| Estimated audience size | 220,182 |
Audience persona
The typical Singer Corporation fan in Germany is more female, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Tom Odell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,319 | 1.07× |
| Bayern | 60,219 | 1.32× |
| Baden-Württemberg | 46,980 | 1.21× |
| Hessen | 28,721 | 1.33× |
| Niedersachsen | 26,149 | 0.95× |
| Berlin | 16,310 | 1.28× |
| Rheinland-Pfalz | 15,492 | 1.09× |
| Sachsen | 12,796 | 0.92× |
| Schleswig-Holstein | 9,519 | 0.93× |
| Brandenburg | 7,720 | 0.87× |
| Hamburg | 6,922 | 1.08× |
| Thüringen | 5,420 | 0.75× |
| Sachsen-Anhalt | 4,998 | 0.68× |
| Mecklenburg-Vorpommern | 3,888 | 0.72× |
| Saarland | 2,894 | 0.83× |
| Bremen | 2,420 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tom Odell | 39.76× | Music & Radio |
| German television comedy | 10.05× | Movies & TV |
| Satire | 7.38× | Literature |
| Makerist | 25.3× | Fashion & Accessoires |
| Quilt | 11.2× | Home & Garden |
| Pfaff | 39.12× | Home & Garden |
| Tagesschau | 2.3× | Movies & TV |
| Thomas Gottschalk | 3.9× | Movies & TV |
| Alfons Schuhbeck | 6.63× | Food & Beverages |
| Dieter Bohlen | 5.14× | Music & Radio |
| Burda Style | 16.46× | Fashion & Accessoires |
| The O.C. | 18.95× | Movies & TV |
| Nina Chuba | 4.98× | Music & Radio |
| Königreich der Stoffe | 16.72× | Kids & Family |
| Elna (Swiss company) | 28.94× | Home & Garden |
| Sewing machine | 3.8× | Home & Garden |
| Allgäu | 5× | Travel & Leisure |
| Pets | 1.53× | Pets & Animals |
| Quilting | 6.17× | Home & Garden |
| Whitney Houston | 4.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.27 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Creativity | OPEN | 1.19 |
| Pet Ownership | JOY | 1.17 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Japan | 9.0% |
| India | 8.9% |
See Singer Corporation audiences in other countries
More Household products audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Singer Corporation have in Germany?
Singer Corporation has an estimated audience of 220,182 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Singer Corporation fans?
67.3% of Singer Corporation fans are female, 32.7% are male, with an average age of 40.9 years.
Which brands do Singer Corporation fans like most?
Singer Corporation fans show strongest brand affinity for Tom Odell (39.76×), German television comedy (10.05×), and Satire (7.38×) over the country average.
Where do Singer Corporation fans live in Germany?
Singer Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,319), Bayern (reach 60,219), and Baden-Württemberg (reach 46,980). These three regions account for the largest share of the active audience.
What other brands do Singer Corporation fans also like?
Beyond Singer Corporation itself, the audience over-indexes on German television comedy (10.05×), Satire (7.38×), Makerist (25.3×), and Quilt (11.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Singer Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.