Rascasse Audience Intelligence

Makerist Audience in Germany

A data profile of the people who buy, follow and care about Makerist in Germany — modelled from more than twelve digital signal sources. Makerist has an estimated audience of 287,557 people in Germany.

#6among Vintage fashion in Germany#583among Website / Newspaper / Magazine in Germany#838in Fashion & Accessoires

The average Makerist fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Sewing Club, Cut and sew, Polar fleece, with strongest over-indexing on Sewing Club (62.04× the country average).

Demographically, the Makerist audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Makerist fan in Germany is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Sewing Club.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makerist profile in Germany.

Audience size
288K
in Germany
Gender
94.0%♀
6.0% male
Age
41.0
average years
Country rank
#17882
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Makerist

94.0% are female, 6.0% are male, average age 41.0.

Fig. 02

Gender split

94.0%
Female
6.0%
Male
Demographic split for Makerist audience in Germany
MetricValue
Female94.0%
Male6.0%
Average age41.0
Estimated audience size287,557
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Makerist audience in Germany
Age bracketShare%
16-198%
20-2923%
30-3928%
40-4923%
50+18%
Fig. 04

Worldwide distribution

71.1%

of the worldwide Makerist audience comes from Germany.

Worldwide audience distribution share by country for Makerist
CountryShare
Germany71.1%
France10.0%
Austria2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makerist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Makerist fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~9K1.51×
02Schleswig-Holstein~20K1.43×
03Thüringen~10K1.39×
04Niedersachsen~40K1.33×
05Sachsen~20K1.32×
06Brandenburg~10K1.16×
07Rheinland-Pfalz~20K1.10×
08Nordrhein-Westfalen~70K0.96×
09Saarland~4K0.93×
10Bayern~50K0.90×
11Baden-Württemberg~30K0.78×
12Bremen~2K0.74×
13Sachsen-Anhalt~6K0.70×
14Hessen~20K0.69×
15Hamburg~4K0.60×
16Berlin~7K0.49×
Fig. 06

Affinity by region

Affinity by region — Makerist, Germany
0.49×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makerist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makerist audience
#·InterestCategoryAffinity×
01Cut and sewFashion & Accessoires92.23×
02JanomeHome & Garden69.65×
03Sewing ClubKids & Family62.04×
04Free Quilt PatternsTopic60.07×
05Sewing circleHome & Garden38.10×
06Königreich der StoffeKids & Family36.37×
07Jersey (fabric)Fashion & Accessoires35.28×
08Burda StyleFashion & Accessoires32.98×
09Jersey (clothing)Fashion & Accessoires30.08×
10Polar fleeceFashion & Accessoires29.88×
11QuiltingHome & Garden25.80×
12Machine embroideryHome & Garden25.78×
13NeedleworkHome & Garden25.77×
14TailorFashion & Accessoires23.10×
15Crochet hookHome & Garden22.82×
16Sewing needleHome & Garden22.56×
17QuiltHome & Garden15.45×
18Handmade CraftsKids & Family14.88×
19Knitting needleFashion & Accessoires11.84×
20HandmadeHome & Garden9.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makerist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makerist audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.28×
IndividualismJOY1.87×
SpiritualityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makerist audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
Luxury OrientationPREMIUM0.65×
TravellingTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makerist have in Germany?

Makerist has an estimated audience of 287,557 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Makerist fans?

94.0% of Makerist fans are female, 6.0% are male, with an average age of 41.0 years.

03

Which brands do Makerist fans like most?

Makerist fans show strongest brand affinity for Sewing Club (62.04×), Cut and sew (92.23×), and Polar fleece (29.88×) over the country average.

04

Where do Makerist fans live in Germany?

Makerist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Makerist fans also like?

Beyond Makerist itself, the audience over-indexes on Cut and sew (92.23×), Polar fleece (29.88×), Quilting (25.8×), and Handmade Crafts (14.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vintage fashion audiences in Germany

See Makerist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Makerist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →