Makerist Audience in Germany
Makerist has an estimated audience of 311,581 people in Germany. 94.0% are female, 6.0% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Sewing Club, Cut and sew, Polar fleece, Quilting, Handmade Crafts.
The average Makerist fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Sewing Club, Cut and sew, Polar fleece, with strongest over-indexing on Sewing Club (62.04× the country average). Demographically, the Makerist audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion
Demographics of Makerist fans
| Metric | Value |
|---|---|
| Female | 94.0% |
| Male | 6.0% |
| Average age | 41.0 |
| Estimated audience size | 311,581 |
Audience persona
The typical Makerist fan in Germany is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Sewing Club.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,347 | 0.99× |
| Bayern | 46,513 | 0.93× |
| Niedersachsen | 40,877 | 1.35× |
| Baden-Württemberg | 33,591 | 0.79× |
| Sachsen | 20,453 | 1.34× |
| Rheinland-Pfalz | 17,327 | 1.11× |
| Hessen | 16,330 | 0.69× |
| Schleswig-Holstein | 15,942 | 1.42× |
| Brandenburg | 11,310 | 1.17× |
| Thüringen | 11,013 | 1.39× |
| Mecklenburg-Vorpommern | 8,833 | 1.48× |
| Berlin | 6,918 | 0.5× |
| Sachsen-Anhalt | 5,337 | 0.66× |
| Hamburg | 4,152 | 0.59× |
| Saarland | 3,406 | 0.89× |
| Bremen | 1,870 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewing Club | 62.04× | Kids & Family |
| Cut and sew | 92.23× | Fashion & Accessoires |
| Polar fleece | 29.88× | Fashion & Accessoires |
| Quilting | 25.8× | Home & Garden |
| Handmade Crafts | 14.88× | Kids & Family |
| Needlework | 25.77× | Home & Garden |
| Handmade | 9.98× | Home & Garden |
| Tailor | 23.1× | Fashion & Accessoires |
| Janome | 69.65× | Home & Garden |
| Sewing circle | 38.1× | Home & Garden |
| Free Quilt Patterns | 60.07× | |
| Burda Style | 32.98× | Fashion & Accessoires |
| Königreich der Stoffe | 36.37× | Kids & Family |
| Jersey (fabric) | 35.28× | Fashion & Accessoires |
| Crochet hook | 22.82× | Home & Garden |
| Machine embroidery | 25.78× | Home & Garden |
| Jersey (clothing) | 30.08× | Fashion & Accessoires |
| Sewing needle | 22.56× | Home & Garden |
| Knitting needle | 11.84× | Fashion & Accessoires |
| Quilt | 15.45× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.55 |
| DIY Mentality | THRILL | 1.82 |
| Convenience Orientation | PREMIUM | 1.61 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Pet Ownership | JOY | 1.38 |
| Family Orientation | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.8% |
| France | 10.3% |
| Austria | 2.6% |
See Makerist audiences in other countries
More Vintage fashion audiences in Germany
- Etsy (7,393,267)
- Vinted (3,571,090)
- Sellpy (3,319,517)
- Mädchenflohmarkt (1,192,576)
- Vestiaire Collective (465,203)
Frequently asked questions
How many fans does Makerist have in Germany?
Makerist has an estimated audience of 311,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Makerist fans?
94.0% of Makerist fans are female, 6.0% are male, with an average age of 41.0 years.
Which brands do Makerist fans like most?
Makerist fans show strongest brand affinity for Sewing Club (62.04×), Cut and sew (92.23×), and Polar fleece (29.88×) over the country average.
Where do Makerist fans live in Germany?
Makerist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,347), Bayern (reach 46,513), and Niedersachsen (reach 40,877). These three regions account for the largest share of the active audience.
What other brands do Makerist fans also like?
Beyond Makerist itself, the audience over-indexes on Cut and sew (92.23×), Polar fleece (29.88×), Quilting (25.8×), and Handmade Crafts (14.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Makerist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.