Rascasse Audience Intelligence

Crochet hook Audience in Germany

A data profile of the people who buy, follow and care about Crochet hook in Germany — modelled from more than twelve digital signal sources. Crochet hook has an estimated audience of 783,203 people in Germany.

#3635among Topic in Germany#505in Home & Garden

The average Crochet hook fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sewing machine, Sewing, Knitting, with strongest over-indexing on Sewing machine (10.28× the country average).

Demographically, the Crochet hook audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Creativity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crochet hook fan in Germany is more female, around 45.4 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crochet hook profile in Germany.

Audience size
783K
in Germany
Gender
90.9%♀
9.1% male
Age
45.4
average years
Country rank
#8030
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crochet hook fans

90.9% are female, 9.1% are male, average age 45.4.

Fig. 02

Gender split

90.9%
Female
9.1%
Male
Demographic split for Crochet hook audience in Germany
MetricValue
Female90.9%
Male9.1%
Average age45.4
Estimated audience size783,203
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Crochet hook audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4930%
50+30%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Crochet hook audience comes from Germany.

Worldwide audience distribution share by country for Crochet hook
CountryShare
United States19.5%
Brazil12.5%
Japan9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crochet hook audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crochet hook fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.15×
02Niedersachsen~80K1.08×
03Schleswig-Holstein~30K1.07×
04Sachsen~40K1.06×
05Hamburg~20K1.06×
06Nordrhein-Westfalen~200K1.05×
07Bremen~7K1.04×
08Baden-Württemberg~100K1.02×
09Rheinland-Pfalz~40K1.02×
10Mecklenburg-Vorpommern~20K1.01×
11Hessen~60K0.99×
12Bayern~100K0.97×
13Sachsen-Anhalt~20K0.97×
14Thüringen~20K0.96×
15Saarland~9K0.92×
16Brandenburg~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Crochet hook, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crochet hook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crochet hook audience
#·InterestCategoryAffinity×
01Fur clothingFashion & Accessoires26.24×
02MakeristFashion & Accessoires22.82×
03Königreich der StoffeKids & Family20.00×
04Machine embroideryHome & Garden10.85×
05Sewing machineHome & Garden10.28×
06QuiltHome & Garden9.28×
07RavelryInternet & Social Media7.99×
08SewingHome & Garden7.53×
09Floral designHome & Garden6.75×
10KnittingHome & Garden5.99×
11Flower bouquetHome & Garden4.38×
12HandmadeHome & Garden3.48×
13Ernsting's familyShopping3.39×
14Tour de FranceSports3.27×
15HugendubelShopping3.08×
16TchiboShopping2.67×
17TagesschauMovies & TV2.48×
18Netto Marken-DiscountShopping2.23×
19Obi (store)Shopping1.88×
20PetsPets & Animals1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crochet hook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crochet hook audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.43×
MindfulnessBALANCE2.11×
Pet OwnershipJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crochet hook audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Social Media UsageJOY0.82×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crochet hook have in Germany?

Crochet hook has an estimated audience of 783,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crochet hook fans?

90.9% of Crochet hook fans are female, 9.1% are male, with an average age of 45.4 years.

03

Which brands do Crochet hook fans like most?

Crochet hook fans show strongest brand affinity for Sewing machine (10.28×), Sewing (7.53×), and Knitting (5.99×) over the country average.

04

Where do Crochet hook fans live in Germany?

Crochet hook fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Crochet hook fans also like?

Beyond Crochet hook itself, the audience over-indexes on Sewing (7.53×), Knitting (5.99×), Fur clothing (26.24×), and Makerist (22.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Crochet hook audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crochet hook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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