Crochet hook Audience in Germany
Crochet hook has an estimated audience of 783,203 people in Germany. 90.9% are female, 9.1% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fur clothing, Sewing machine, Sewing, Knitting, Makerist.
The average Crochet hook fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fur clothing, Sewing machine, Sewing, with strongest over-indexing on Fur clothing (34.56× the country average). Demographically, the Crochet hook audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Crochet hook fans
| Metric | Value |
|---|---|
| Female | 90.9% |
| Male | 9.1% |
| Average age | 45.4 |
| Estimated audience size | 783,203 |
Audience persona
The typical Crochet hook fan in Germany is more female, around 45.4 years old, with strong Creativity tendencies and a notable affinity for Fur clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,717 | 1.08× |
| Bayern | 123,403 | 0.98× |
| Baden-Württemberg | 110,652 | 1.04× |
| Niedersachsen | 84,158 | 1.11× |
| Hessen | 60,098 | 1.01× |
| Sachsen | 41,566 | 1.08× |
| Berlin | 40,458 | 1.16× |
| Rheinland-Pfalz | 39,568 | 1.01× |
| Schleswig-Holstein | 30,208 | 1.07× |
| Brandenburg | 21,024 | 0.87× |
| Hamburg | 18,697 | 1.06× |
| Sachsen-Anhalt | 18,679 | 0.92× |
| Thüringen | 18,503 | 0.93× |
| Mecklenburg-Vorpommern | 15,021 | 1× |
| Saarland | 8,412 | 0.87× |
| Bremen | 7,497 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fur clothing | 34.56× | Fashion & Accessoires |
| Sewing machine | 8.15× | Home & Garden |
| Sewing | 6.15× | Home & Garden |
| Knitting | 5.86× | Home & Garden |
| Makerist | 21.74× | Fashion & Accessoires |
| Burda Style | 16.65× | Fashion & Accessoires |
| Tagesschau | 2.05× | Movies & TV |
| Pets | 1.91× | Pets & Animals |
| Western Union | 4.13× | Business & Career |
| Königreich der Stoffe | 16.61× | Kids & Family |
| Quilt | 7.62× | Home & Garden |
| Anna-Maria Zimmermann | 6.31× | Music & Radio |
| Focus | 3.06× | News |
| Ernsting's family | 3.2× | Shopping |
| Ravelry | 7.72× | Internet & Social Media |
| Obi (store) | 1.78× | Shopping |
| Quilting | 6.17× | Home & Garden |
| Spiegel Online | 1.69× | News |
| Tchibo | 2.42× | Shopping |
| Handmade | 3.05× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.51 |
| Healthy Lifestyle | BALANCE | 1.75 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Mindfulness | BALANCE | 1.54 |
| Pet Ownership | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Brazil | 12.5% |
| Japan | 9.6% |
See Crochet hook audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Crochet hook have in Germany?
Crochet hook has an estimated audience of 783,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crochet hook fans?
90.9% of Crochet hook fans are female, 9.1% are male, with an average age of 45.4 years.
Which brands do Crochet hook fans like most?
Crochet hook fans show strongest brand affinity for Fur clothing (34.56×), Sewing machine (8.15×), and Sewing (6.15×) over the country average.
Where do Crochet hook fans live in Germany?
Crochet hook fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,717), Bayern (reach 123,403), and Baden-Württemberg (reach 110,652). These three regions account for the largest share of the active audience.
What other brands do Crochet hook fans also like?
Beyond Crochet hook itself, the audience over-indexes on Sewing machine (8.15×), Sewing (6.15×), Knitting (5.86×), and Makerist (21.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crochet hook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.