Fur clothing Audience in Germany
Fur clothing has an estimated audience of 350,628 people in Germany. 73.2% are female, 26.8% are male, average age 40.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Ana Ivanovic, Angora wool, Sheep shearing, Crochet hook, Needlework.
The average Fur clothing fan in Germany is 40.5 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Ana Ivanovic, Angora wool, Sheep shearing, with strongest over-indexing on Ana Ivanovic (18.85× the country average). Demographically, the Fur clothing audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Fur clothing fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 40.5 |
| Estimated audience size | 350,628 |
Audience persona
The typical Fur clothing fan in Germany is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Ana Ivanovic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 22,901 | 0.48× |
| Nordrhein-Westfalen | 21,958 | 0.29× |
| Bayern | 21,762 | 0.39× |
| Niedersachsen | 19,562 | 0.57× |
| Brandenburg | 19,174 | 1.76× |
| Rheinland-Pfalz | 18,196 | 1.04× |
| Mecklenburg-Vorpommern | 17,651 | 2.64× |
| Sachsen | 17,210 | 1× |
| Hessen | 16,772 | 0.63× |
| Schleswig-Holstein | 16,306 | 1.3× |
| Berlin | 13,389 | 0.85× |
| Hamburg | 10,951 | 1.38× |
| Thüringen | 10,192 | 1.14× |
| Saarland | 8,654 | 2.01× |
| Bremen | 5,662 | 1.89× |
| Sachsen-Anhalt | 3,299 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana Ivanovic | 18.85× | Sports |
| Angora wool | 93.26× | Fashion & Accessoires |
| Sheep shearing | 66.92× | Pets & Animals |
| Crochet hook | 26.24× | Home & Garden |
| Needlework | 22.44× | Home & Garden |
| Ravelry | 18.37× | Internet & Social Media |
| Knitting needle | 11.49× | Fashion & Accessoires |
| Amigurumi | 34.15× | Home & Garden |
| Cashmere wool | 12.04× | Fashion & Accessoires |
| Knitting pattern | 14.74× | Fashion & Accessoires |
| Stitch (textile arts) | 24.72× | Fashion & Accessoires |
| Knitting | 4.19× | Home & Garden |
| Rabbits | 4.26× | Pets & Animals |
| Fabric (club) | 5.62× | Music & Radio |
| Crochet | 4.52× | Home & Garden |
| Textile arts | 7.49× | Arts & Culture |
| Hand knitting | 29.25× | Home & Garden |
| Tunisian crochet | 23.91× | Home & Garden |
| Tagesschau | 2.02× | Movies & TV |
| Knitted fabric | 14.25× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2 |
| Indulgence | JOY | 1.76 |
| Creativity | OPEN | 1.67 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.62 |
| Price Sensitivity | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.6% |
| Italy | 6.7% |
| Japan | 5.3% |
See Fur clothing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fur clothing have in Germany?
Fur clothing has an estimated audience of 350,628 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Fur clothing fans?
73.2% of Fur clothing fans are female, 26.8% are male, with an average age of 40.5 years.
Which brands do Fur clothing fans like most?
Fur clothing fans show strongest brand affinity for Ana Ivanovic (18.85×), Angora wool (93.26×), and Sheep shearing (66.92×) over the country average.
Where do Fur clothing fans live in Germany?
Fur clothing fans in Germany are most concentrated in Baden-Württemberg (reach 22,901), Nordrhein-Westfalen (reach 21,958), and Bayern (reach 21,762). These three regions account for the largest share of the active audience.
What other brands do Fur clothing fans also like?
Beyond Fur clothing itself, the audience over-indexes on Angora wool (93.26×), Sheep shearing (66.92×), Crochet hook (26.24×), and Needlework (22.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fur clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.