Stitch (textile arts) Audience in Germany
Stitch (textile arts) has an estimated audience of 247,172 people in Germany. 91.4% are female, 8.6% are male, average age 47.5. Top regions: Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities: Knitting, Fur clothing, Sewing machine, Satire, Sewing.
The average Stitch (textile arts) fan in Germany is 47.5 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities include Knitting, Fur clothing, Sewing machine, with strongest over-indexing on Knitting (8.68× the country average). Demographically, the Stitch (textile arts) audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Stitch (textile arts) fans
| Metric | Value |
|---|---|
| Female | 91.4% |
| Male | 8.6% |
| Average age | 47.5 |
| Estimated audience size | 247,172 |
Audience persona
The typical Stitch (textile arts) fan in Germany is more female, around 47.5 years old, with strong Creativity tendencies and a notable affinity for Knitting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 57,396 | 2.39× |
| Nordrhein-Westfalen | 54,305 | 1× |
| Hessen | 43,021 | 2.28× |
| Hamburg | 35,305 | 6.32× |
| Baden-Württemberg | None× | |
| Bremen | None× | |
| Sachsen | None× | |
| Rheinland-Pfalz | None× | |
| Berlin | None× | |
| Schleswig-Holstein | None× | |
| Bayern | None× | |
| Brandenburg | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting | 8.68× | Home & Garden |
| Fur clothing | 38.43× | Fashion & Accessoires |
| Sewing machine | 10.31× | Home & Garden |
| Satire | 8.81× | Literature |
| Sewing | 6.15× | Home & Garden |
| German television comedy | 7.69× | Movies & TV |
| Etsy | 3.89× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.47× | Home & Garden |
| QVC | 3.72× | Movies & TV |
| Anna-Maria Zimmermann | 7.71× | Music & Radio |
| Ernsting's family | 4.06× | Shopping |
| Tagesschau | 2.04× | Movies & TV |
| Pets | 1.9× | Pets & Animals |
| Cat food | 3.59× | Pets & Animals |
| Tchibo | 3.15× | Shopping |
| Focus | 3.58× | News |
| Thermomix | 3.96× | Home & Garden |
| Obi (store) | 1.99× | Shopping |
| Allgäu | 5.28× | Travel & Leisure |
| Picture book | 3.59× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.34 |
| Pet Ownership | JOY | 1.77 |
| Healthy Lifestyle | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.65 |
| Family Orientation | CONSERVATISM | 1.35 |
| Tradition | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 9.6% |
| France | 4.2% |
See Stitch (textile arts) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stitch (textile arts) have in Germany?
Stitch (textile arts) has an estimated audience of 247,172 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Stitch (textile arts) fans?
91.4% of Stitch (textile arts) fans are female, 8.6% are male, with an average age of 47.5 years.
Which brands do Stitch (textile arts) fans like most?
Stitch (textile arts) fans show strongest brand affinity for Knitting (8.68×), Fur clothing (38.43×), and Sewing machine (10.31×) over the country average.
Where do Stitch (textile arts) fans live in Germany?
Stitch (textile arts) fans in Germany are most concentrated in Niedersachsen (reach 57,396), Nordrhein-Westfalen (reach 54,305), and Hessen (reach 43,021). These three regions account for the largest share of the active audience.
What other brands do Stitch (textile arts) fans also like?
Beyond Stitch (textile arts) itself, the audience over-indexes on Fur clothing (38.43×), Sewing machine (10.31×), Satire (8.81×), and Sewing (6.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stitch (textile arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.