Amigurumi Audience in Germany
Amigurumi has an estimated audience of 253,767 people in Germany. 79.7% are female, 20.3% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Progressive rock, Gil Ofarim, Product design.
The average Amigurumi fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Progressive rock, with strongest over-indexing on Rossmann (2.34× the country average). Demographically, the Amigurumi audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Amigurumi fans
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 37.5 |
| Estimated audience size | 253,767 |
Audience persona
The typical Amigurumi fan in Germany is more female, around 37.5 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,411 | 1× |
| Bayern | 42,772 | 1.05× |
| Baden-Württemberg | 36,557 | 1.06× |
| Niedersachsen | 26,773 | 1.09× |
| Hessen | 18,669 | 0.97× |
| Sachsen | 13,813 | 1.11× |
| Rheinland-Pfalz | 13,276 | 1.04× |
| Berlin | 11,081 | 0.98× |
| Schleswig-Holstein | 9,395 | 1.03× |
| Brandenburg | 7,723 | 0.98× |
| Thüringen | 6,741 | 1.04× |
| Sachsen-Anhalt | 5,922 | 0.9× |
| Hamburg | 5,404 | 0.94× |
| Mecklenburg-Vorpommern | 5,047 | 1.04× |
| Saarland | 2,685 | 0.86× |
| Bremen | 1,984 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.34× | Shopping |
| Artistic inspiration | 2.22× | Arts & Culture |
| Progressive rock | 2.74× | Music & Radio |
| Gil Ofarim | 1.63× | Music & Radio |
| Product design | 1.75× | Business & Career |
| Humulus lupulus | 15.3× | Food & Beverages |
| Natural rubber | 2.27× | Cars & Mobility |
| Collectable | 1.58× | Kids & Family |
| myDealZ | 2.79× | Shopping |
| Solo climbing | 3.37× | Sports |
| Enzkreis | 8× | Travel & Leisure |
| Ipekyol | 3.34× | Shopping |
| Cachorro | 2.68× | Pets & Animals |
| Optical Society | 8.97× | Politics & Society |
| Hawesko | 2.53× | Food & Beverages |
| Women's empowerment | 2.29× | Politics & Society |
| Esra Erol | 3.04× | Movies & TV |
| Therme Erding | 2.44× | Travel & Leisure |
| Homesteading | 3.18× | Home & Garden |
| Celtic punk | 3.98× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.37 |
| DIY Mentality | THRILL | 2.35 |
| Pet Ownership | JOY | 2.11 |
| Design Affinity | PREMIUM | 2 |
| Sustainability | BALANCE | 1.89 |
| Healthy Lifestyle | BALANCE | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 11.6% |
| Brazil | 7.2% |
See Amigurumi audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Amigurumi have in Germany?
Amigurumi has an estimated audience of 253,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amigurumi fans?
79.7% of Amigurumi fans are female, 20.3% are male, with an average age of 37.5 years.
Which brands do Amigurumi fans like most?
Amigurumi fans show strongest brand affinity for Rossmann (2.34×), Artistic inspiration (2.22×), and Progressive rock (2.74×) over the country average.
Where do Amigurumi fans live in Germany?
Amigurumi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,411), Bayern (reach 42,772), and Baden-Württemberg (reach 36,557). These three regions account for the largest share of the active audience.
What other brands do Amigurumi fans also like?
Beyond Amigurumi itself, the audience over-indexes on Artistic inspiration (2.22×), Progressive rock (2.74×), Gil Ofarim (1.63×), and Product design (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amigurumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.