Amigurumi Audience in Germany
Amigurumi has an estimated audience of 253,767 people in Germany. 79.7% are female, 20.3% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knitting, Fur clothing, Do it yourself (DIY), Sewing machine, Sewing.
The average Amigurumi fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knitting, Fur clothing, Do it yourself (DIY), with strongest over-indexing on Knitting (8.68× the country average). Demographically, the Amigurumi audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Amigurumi fans
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 37.5 |
| Estimated audience size | 253,767 |
Audience persona
The typical Amigurumi fan in Germany is more female, around 37.5 years old, with strong Creativity tendencies and a notable affinity for Knitting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,411 | 1× |
| Bayern | 42,772 | 1.05× |
| Baden-Württemberg | 36,557 | 1.06× |
| Niedersachsen | 26,773 | 1.09× |
| Hessen | 18,669 | 0.97× |
| Sachsen | 13,813 | 1.11× |
| Rheinland-Pfalz | 13,276 | 1.04× |
| Berlin | 11,081 | 0.98× |
| Schleswig-Holstein | 9,395 | 1.03× |
| Brandenburg | 7,723 | 0.98× |
| Thüringen | 6,741 | 1.04× |
| Sachsen-Anhalt | 5,922 | 0.9× |
| Hamburg | 5,404 | 0.94× |
| Mecklenburg-Vorpommern | 5,047 | 1.04× |
| Saarland | 2,685 | 0.86× |
| Bremen | 1,984 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting | 8.68× | Home & Garden |
| Fur clothing | 38.43× | Fashion & Accessoires |
| Do it yourself (DIY) | 4.31× | Home & Garden |
| Sewing machine | 7.97× | Home & Garden |
| Sewing | 6.15× | Home & Garden |
| Etsy | 5.68× | Fashion & Accessoires |
| Handmade jewelry | 5.3× | Fashion & Accessoires |
| Cat food | 4.11× | Pets & Animals |
| Gated community | 7.08× | Home & Garden |
| Pets | 1.94× | Pets & Animals |
| Child development | 3.71× | Business & Career |
| Art exhibition | 3.94× | Arts & Culture |
| Anna-Maria Zimmermann | 7.07× | Music & Radio |
| Local food | 3.24× | Food & Beverages |
| Pillow | 4.61× | Home & Garden |
| Harry Potter | 1.58× | Movies & TV |
| IKEA | 1.92× | Home & Garden |
| Christmas decoration | 5.45× | Home & Garden |
| Ryanair | 2.27× | Travel & Leisure |
| Kitchenware | 3.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.37 |
| DIY Mentality | THRILL | 2.35 |
| Pet Ownership | JOY | 2.11 |
| Design Affinity | PREMIUM | 2 |
| Sustainability | BALANCE | 1.89 |
| Healthy Lifestyle | BALANCE | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 11.6% |
| Brazil | 7.2% |
See Amigurumi audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Amigurumi have in Germany?
Amigurumi has an estimated audience of 253,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amigurumi fans?
79.7% of Amigurumi fans are female, 20.3% are male, with an average age of 37.5 years.
Which brands do Amigurumi fans like most?
Amigurumi fans show strongest brand affinity for Knitting (8.68×), Fur clothing (38.43×), and Do it yourself (DIY) (4.31×) over the country average.
Where do Amigurumi fans live in Germany?
Amigurumi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,411), Bayern (reach 42,772), and Baden-Württemberg (reach 36,557). These three regions account for the largest share of the active audience.
What other brands do Amigurumi fans also like?
Beyond Amigurumi itself, the audience over-indexes on Fur clothing (38.43×), Do it yourself (DIY) (4.31×), Sewing machine (7.97×), and Sewing (6.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amigurumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.