Rascasse Audience Intelligence

Amigurumi Audience in United States

A data profile of the people who buy, follow and care about Amigurumi in United States — modelled from more than twelve digital signal sources. Amigurumi has an estimated audience of 775,175 people in United States.

#9648among Topic in United States#1257in Home & Garden

The average Amigurumi fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cashmere wool, Sewing, Sewing machine, with strongest over-indexing on Cashmere wool (20.99× the country average).

Demographically, the Amigurumi audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amigurumi fan in United States is more female, around 34.9 years old, with strong Creativity tendencies and a notable affinity for Cashmere wool.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amigurumi profile in United States.

Audience size
775K
in United States
Gender
76.9%♀
23.1% male
Age
34.9
average years
Country rank
#28030
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amigurumi fans

76.9% are female, 23.1% are male, average age 34.9.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Amigurumi audience in United States
MetricValue
Female76.9%
Male23.1%
Average age34.9
Estimated audience size775,175
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Amigurumi audience in United States
Age bracketShare%
16-1924%
20-2928%
30-3921%
40-4917%
50+9%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Amigurumi audience comes from United States.

Worldwide audience distribution share by country for Amigurumi
CountryShare
United States13.4%
Japan11.5%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amigurumi audience in United States is strongest.

Fig. 05

Top regions by affinity

Amigurumi fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.46×
02Utah~10K1.46×
03Oregon~10K1.43×
04Hawaii~4K1.31×
05Vermont~2K1.30×
06Alaska~2K1.27×
07Idaho~5K1.26×
08New Mexico~5K1.21×
09Maine~3K1.19×
10New Hampshire~3K1.14×
11Minnesota~10K1.13×
12Wisconsin~10K1.11×
13Oklahoma~9K1.07×
14Colorado~10K1.06×
15Kansas~7K1.06×
16Massachusetts~20K1.04×
17Missouri~10K1.02×
18Montana~2K1.01×
19Michigan~20K1.00×
20Virginia~20K1.00×
21Indiana~10K1.00×
22California~80K0.99×
23Kentucky~10K0.98×
24Iowa~6K0.96×
25West Virginia~3K0.96×
26Maryland~10K0.95×
27Arkansas~6K0.95×
28Nebraska~4K0.95×
29Rhode Island~2K0.95×
30North Dakota~2K0.95×
31North Carolina~20K0.94×
32South Dakota~2K0.93×
33Pennsylvania~20K0.92×
34Ohio~20K0.92×
35Connecticut~7K0.92×
36Arizona~10K0.91×
37Illinois~20K0.89×
38Tennessee~10K0.88×
39Delaware~2K0.86×
40Alabama~9K0.84×
41Texas~60K0.83×
42Washington, District of Columbia~2K0.83×
43Nevada~6K0.82×
44New York~40K0.81×
45Georgia~20K0.80×
46South Carolina~9K0.80×
47New Jersey~20K0.78×
48Florida~40K0.76×
49Louisiana~7K0.73×
50Mississippi~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Amigurumi, United States
0.69×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amigurumi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amigurumi audience
#·InterestCategoryAffinity×
01Cashmere woolFashion & Accessoires20.99×
02B&QShopping20.00×
03Sewing machineHome & Garden10.04×
04Christmas ornamentHome & Garden9.59×
05SewingHome & Garden8.80×
06Antique shopHome & Garden7.91×
07KnittingHome & Garden6.07×
08QuiltingHome & Garden5.55×
09Art exhibitionArts & Culture5.14×
10Minnesota WildSports5.14×
11Handmade jewelryFashion & Accessoires4.86×
12MuseumArts & Culture3.49×
13Fine artBusiness & Career3.43×
14DiaryKids & Family3.36×
15Contemporary artArts & Culture3.28×
16Do it yourself (DIY)Home & Garden2.86×
17EtsyFashion & Accessoires2.75×
18Vintage clothingFashion & Accessoires2.74×
19CraftsHome & Garden1.66×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amigurumi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amigurumi audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.58×
Design AffinityPREMIUM2.27×
DIY MentalityTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amigurumi audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
Social Media UsageJOY0.84×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amigurumi have in United States?

Amigurumi has an estimated audience of 775,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amigurumi fans?

76.9% of Amigurumi fans are female, 23.1% are male, with an average age of 34.9 years.

03

Which brands do Amigurumi fans like most?

Amigurumi fans show strongest brand affinity for Cashmere wool (20.99×), Sewing (8.8×), and Sewing machine (10.04×) over the country average.

04

Where do Amigurumi fans live in United States?

Amigurumi fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amigurumi fans also like?

Beyond Amigurumi itself, the audience over-indexes on Sewing (8.8×), Sewing machine (10.04×), Knitting (6.07×), and Do it yourself (DIY) (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Amigurumi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amigurumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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