Amigurumi Audience in United States

Amigurumi has an estimated audience of 775,175 people in United States. 76.9% are female, 23.1% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Sewing, Capital One, Do it yourself (DIY).

The average Amigurumi fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Sewing, with strongest over-indexing on Google Maps (5.05× the country average). Demographically, the Amigurumi audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Amigurumi fans

Demographic split for Amigurumi audience in United States
MetricValue
Female76.9%
Male23.1%
Average age34.9
Estimated audience size775,175

Audience persona

The typical Amigurumi fan in United States is more female, around 34.9 years old, with strong Creativity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Amigurumi in United States
RegionReachAffinity
California89,0841.05×
Texas58,5690.88×
Florida41,2200.79×
New York35,5340.82×
Washington24,7031.59×
Illinois24,1520.94×
Pennsylvania24,0610.92×
North Carolina23,2151×
Ohio22,6760.95×
Michigan20,1841×
Georgia19,4840.82×
Virginia19,0521.01×
Massachusetts16,1181.06×
New Jersey15,6110.79×
Arizona14,7830.93×
Indiana14,1801×
Tennessee13,9630.9×
Minnesota13,0601.18×
Oregon13,0251.47×
Colorado12,9871.06×
Wisconsin12,8121.1×
Missouri12,6791.01×
Maryland12,6240.95×
Utah10,2271.47×
Kentucky9,4370.97×
Oklahoma9,3521.09×
Alabama9,0480.84×
South Carolina8,9030.76×
Connecticut7,1170.92×
Louisiana6,7540.68×
Kansas6,6721.09×
Arkansas6,1510.96×
Iowa6,1060.96×
Nevada6,0280.8×
Idaho4,9911.28×
Hawaii4,5841.38×
New Mexico3,9761.02×
Mississippi3,7770.59×
New Hampshire3,6251.19×
Nebraska3,5640.92×
Maine3,4161.23×
West Virginia3,1700.88×
Alaska2,2821.38×
Rhode Island2,0950.85×
Montana2,0640.96×
Vermont1,9381.42×
Washington, District of Columbia1,9070.82×
Delaware1,6910.79×
South Dakota1,5170.85×
North Dakota1,3900.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amigurumi audience
BrandAffinityCategory
Google Maps5.05×Internet & Social Media
Indeed.com5.03×Business & Career
Sewing7.39×Home & Garden
Capital One4.55×Business & Career
Do it yourself (DIY)3.81×Home & Garden
Google News6.22×News
Sewing machine8.36×Home & Garden
Christmas ornament12.01×Home & Garden
Cashmere wool11.79×Fashion & Accessoires
AccuWeather5.44×Home & Garden
Art exhibition5.81×Arts & Culture
Knitting5.27×Home & Garden
Beetlejuice3.85×Movies & TV
Enterprise Rent-A-Car4.47×Cars & Mobility
DeviantArt5.07×Internet & Social Media
Diane Keaton4.29×Movies & TV
Kendra Scott7.26×Fashion & Accessoires
Circle K4.65×Shopping
Stitch!6.97×Movies & TV
Khan Academy5.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amigurumi audience
TraitClusterScore
CreativityOPEN2.33
SustainabilityBALANCE2.31
Luxury OrientationPREMIUM2.17
DIY MentalityTHRILL2.12
Design AffinityPREMIUM2.02
Urban LifestyleOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Amigurumi
CountryShare
United States13.6%
Japan11.6%
Brazil7.2%

See Amigurumi audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Amigurumi have in United States?

Amigurumi has an estimated audience of 775,175 people in United States, concentrated in California and Texas.

What is the gender split and age of Amigurumi fans?

76.9% of Amigurumi fans are female, 23.1% are male, with an average age of 34.9 years.

Which brands do Amigurumi fans like most?

Amigurumi fans show strongest brand affinity for Google Maps (5.05×), Indeed.com (5.03×), and Sewing (7.39×) over the country average.

Where do Amigurumi fans live in United States?

Amigurumi fans in United States are most concentrated in California (reach 89,084), Texas (reach 58,569), and Florida (reach 41,220). These three regions account for the largest share of the active audience.

What other brands do Amigurumi fans also like?

Beyond Amigurumi itself, the audience over-indexes on Indeed.com (5.03×), Sewing (7.39×), Capital One (4.55×), and Do it yourself (DIY) (3.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amigurumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.