Rascasse Audience Intelligence

Cashmere wool Audience in United States

A data profile of the people who buy, follow and care about Cashmere wool in United States — modelled from more than twelve digital signal sources. Cashmere wool has an estimated audience of 5,073,202 people in United States.

#3762among Topic in United States#318in Fashion & Accessoires

The average Cashmere wool fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Free Knitting Patterns, Ravelry, Knitting pattern, with strongest over-indexing on Free Knitting Patterns (63.28× the country average).

Demographically, the Cashmere wool audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cashmere wool fan in United States is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Free Knitting Patterns.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cashmere wool profile in United States.

Audience size
5.1M
in United States
Gender
69.7%♀
30.3% male
Age
41.6
average years
Country rank
#6617
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cashmere wool fans

69.7% are female, 30.3% are male, average age 41.6.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Cashmere wool audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.6
Estimated audience size5,073,202
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Cashmere wool audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Cashmere wool audience comes from United States.

Worldwide audience distribution share by country for Cashmere wool
CountryShare
India13.4%
United States11.4%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cashmere wool audience in United States is strongest.

Fig. 05

Top regions by affinity

Cashmere wool fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.28×
02New York~300K1.19×
03Oregon~70K1.13×
04Alaska~10K1.12×
05North Dakota~10K1.07×
06Vermont~9K1.06×
07California~600K1.05×
08Massachusetts~100K1.05×
09Washington, District of Columbia~20K1.05×
10Montana~10K1.05×
11South Dakota~10K1.05×
12Idaho~30K1.04×
13Maine~20K1.02×
14Connecticut~50K1.01×
15Delaware~10K1.01×
16Colorado~80K1.00×
17New Hampshire~20K1.00×
18Utah~50K0.99×
19Nebraska~30K0.99×
20West Virginia~20K0.99×
21Hawaii~20K0.99×
22Rhode Island~20K0.99×
23Minnesota~70K0.98×
24New Jersey~100K0.97×
25Arkansas~40K0.97×
26Kansas~40K0.97×
27New Mexico~20K0.97×
28Illinois~200K0.96×
29Iowa~40K0.96×
30Mississippi~40K0.96×
31Wisconsin~70K0.95×
32South Carolina~70K0.95×
33Kentucky~60K0.95×
34Oklahoma~50K0.95×
35Virginia~100K0.94×
36Maryland~80K0.94×
37Missouri~80K0.94×
38Nevada~50K0.94×
39Georgia~100K0.93×
40Louisiana~60K0.93×
41Pennsylvania~200K0.92×
42North Carolina~100K0.92×
43Michigan~100K0.92×
44Indiana~80K0.92×
45Alabama~60K0.92×
46Tennessee~90K0.91×
47Arizona~90K0.90×
48Ohio~100K0.87×
49Texas~400K0.84×
50Florida~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Cashmere wool, United States
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cashmere wool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cashmere wool audience
#·InterestCategoryAffinity×
01Circular knittingHome & Garden75.35×
02Free Knitting PatternsTopic63.28×
03Knitting ClubHome & Garden44.56×
04Hand knittingHome & Garden38.79×
05Wool and the GangHome & Garden34.20×
06Knitting patternFashion & Accessoires29.52×
07RavelryInternet & Social Media25.88×
08AmigurumiHome & Garden20.99×
09Woven fabricHome & Garden17.11×
10Sewing ClubKids & Family15.55×
11Knitting needleFashion & Accessoires12.72×
12KnittingHome & Garden4.22×
13WoolFashion & Accessoires4.13×
14WeavingFashion & Accessoires3.93×
15Macy'sShopping3.03×
16Nordstrom rackFashion & Accessoires2.88×
17Staples (Canada)Business & Career2.73×
18CottonFashion & Accessoires2.58×
19Mitch McConnellPolitics & Society2.15×
20Women's clothingFashion & Accessoires2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cashmere wool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cashmere wool audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.04×
Design AffinityPREMIUM2.00×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cashmere wool audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Risk AppetiteTHRILL0.90×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cashmere wool have in United States?

Cashmere wool has an estimated audience of 5,073,202 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cashmere wool fans?

69.7% of Cashmere wool fans are female, 30.3% are male, with an average age of 41.6 years.

03

Which brands do Cashmere wool fans like most?

Cashmere wool fans show strongest brand affinity for Free Knitting Patterns (63.28×), Ravelry (25.88×), and Knitting pattern (29.52×) over the country average.

04

Where do Cashmere wool fans live in United States?

Cashmere wool fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cashmere wool fans also like?

Beyond Cashmere wool itself, the audience over-indexes on Ravelry (25.88×), Knitting pattern (29.52×), Knitting needle (12.72×), and Macy's (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Cashmere wool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashmere wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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