Cashmere wool Audience in United States

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Cashmere wool has an estimated audience of 5,073,202 people in United States. 69.7% are female, 30.3% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Free Knitting Patterns, Ravelry, Knitting pattern, Knitting needle, Macy's.

The average Cashmere wool fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Free Knitting Patterns, Ravelry, Knitting pattern, with strongest over-indexing on Free Knitting Patterns (63.28× the country average). Demographically, the Cashmere wool audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cashmere wool fans

Demographic split for Cashmere wool audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.6
Estimated audience size5,073,202

Audience persona

The typical Cashmere wool fan in United States is more female, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Free Knitting Patterns.

Top regions in United States

Top regions ranked by reach for Cashmere wool in United States
RegionReachAffinity
California619,2661.11×
Texas360,8400.83×
New York358,9531.27×
Florida235,9750.69×
Illinois166,6030.99×
Washington159,9191.57×
Pennsylvania154,3990.9×
North Carolina143,0600.94×
Georgia130,4330.83×
New Jersey127,6260.99×
Virginia108,9000.88×
Michigan108,8850.82×
Massachusetts107,1151.07×
Ohio100,7430.64×
Oregon82,3681.42×
Arizona80,9700.78×
Colorado80,9631.01×
Tennessee77,1130.76×
Maryland71,8000.82×
Missouri69,2330.85×
Wisconsin66,9780.88×
Minnesota64,9350.89×
Indiana63,7170.69×
South Carolina62,2060.82×
Connecticut51,4931.01×
Utah48,8621.08×
Kentucky48,7800.77×
Alabama43,8440.62×
Oklahoma42,4850.75×
Louisiana41,6670.64×
Iowa35,3990.85×
Nevada33,6420.69×
Kansas32,6270.82×
Arkansas30,7720.74×
Mississippi26,4880.63×
Idaho26,4061.04×
West Virginia21,8670.93×
Alaska21,8212.01×
New Mexico21,6010.85×
Maine21,4001.18×
New Hampshire20,7891.04×
Nebraska20,3570.8×
Montana19,0231.35×
Hawaii17,8060.82×
Rhode Island17,3981.08×
South Dakota17,3321.48×
Washington, District of Columbia17,3071.13×
Vermont15,7961.77×
North Dakota15,4691.48×
Wyoming14,9681.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cashmere wool audience
BrandAffinityCategory
Free Knitting Patterns63.28×
Ravelry25.88×Internet & Social Media
Knitting pattern29.52×Fashion & Accessoires
Knitting needle12.72×Fashion & Accessoires
Macy's3.03×Shopping
Circular knitting75.35×Home & Garden
Wool4.13×Fashion & Accessoires
Knitting4.22×Home & Garden
Sewing Club15.55×Kids & Family
Hand knitting38.79×Home & Garden
Nordstrom rack2.88×Fashion & Accessoires
Amigurumi20.99×Home & Garden
Weaving3.93×Fashion & Accessoires
Woven fabric17.11×Home & Garden
Knitting Club44.56×Home & Garden
Women's clothing2×Fashion & Accessoires
Wool and the Gang34.2×Home & Garden
Staples (Canada)2.73×Business & Career
Cotton2.58×Fashion & Accessoires
Kohl's1.87×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cashmere wool audience
TraitClusterScore
Luxury OrientationPREMIUM3.36
Design AffinityPREMIUM2.68
SustainabilityBALANCE2.07
Price SensitivityPREMIUM2.05
Quality AwarenessPREMIUM1.81
Risk AppetiteTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for Cashmere wool
CountryShare
India13.4%
United States11.4%
Japan7.5%

See Cashmere wool audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cashmere wool have in United States?

Cashmere wool has an estimated audience of 5,073,202 people in United States, concentrated in California and Texas.

What is the gender split and age of Cashmere wool fans?

69.7% of Cashmere wool fans are female, 30.3% are male, with an average age of 41.6 years.

Which brands do Cashmere wool fans like most?

Cashmere wool fans show strongest brand affinity for Free Knitting Patterns (63.28×), Ravelry (25.88×), and Knitting pattern (29.52×) over the country average.

Where do Cashmere wool fans live in United States?

Cashmere wool fans in United States are most concentrated in California (reach 619,266), Texas (reach 360,840), and New York (reach 358,953). These three regions account for the largest share of the active audience.

What other brands do Cashmere wool fans also like?

Beyond Cashmere wool itself, the audience over-indexes on Ravelry (25.88×), Knitting pattern (29.52×), Knitting needle (12.72×), and Macy's (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashmere wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.