Hand knitting Audience in United States

Hand knitting has an estimated audience of 272,049 people in United States. 90.4% are female, 9.6% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Capital One, Diane Keaton, DeviantArt, Pretzel, Billy Bob Thornton.

The average Hand knitting fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Diane Keaton, DeviantArt, with strongest over-indexing on Capital One (9.83× the country average). Demographically, the Hand knitting audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hand knitting fans

Demographic split for Hand knitting audience in United States
MetricValue
Female90.4%
Male9.6%
Average age39.8
Estimated audience size272,049

Audience persona

The typical Hand knitting fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Hand knitting in United States
RegionReachAffinity
California22,0910.74×
Texas16,5860.71×
New York14,3720.95×
Florida11,8640.64×
Pennsylvania10,4681.14×
Illinois8,1650.9×
Ohio7,8920.94×
North Carolina7,8660.96×
Michigan7,2791.02×
Massachusetts7,1141.33×
Georgia6,6460.79×
Virginia6,0840.92×
New Jersey5,9340.86×
Washington5,6551.04×
Tennessee5,1820.95×
Missouri5,1581.18×
Indiana4,3860.88×
Minnesota4,3641.12×
Wisconsin4,2521.04×
Arizona4,2060.76×
Maryland4,1580.89×
Colorado3,9080.91×
South Carolina3,7950.93×
Oregon3,2141.03×
Alabama3,1960.84×
Kentucky3,0910.91×
Oklahoma2,7840.92×
Connecticut2,7321×
Louisiana2,4840.71×
Iowa2,4381.09×
Arkansas2,3361.04×
Kansas2,1300.99×
Utah1,9700.81×
Maine1,6181.66×
Mississippi1,5610.7×
New Hampshire1,5091.41×
Idaho1,4411.06×
Nevada1,4110.54×
West Virginia1,2891.02×
Nebraska1,1490.84×
New Mexico1,0890.8×
Rhode Island1,0251.18×
Montana8851.17×
Hawaii8380.72×
Alaska8121.4×
Vermont7961.67×
North Dakota7941.42×
Delaware7731.03×
South Dakota6991.11×
Wyoming6581.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hand knitting audience
BrandAffinityCategory
Capital One9.83×Business & Career
Diane Keaton14.96×Movies & TV
DeviantArt11.98×Internet & Social Media
Pretzel23.27×Food & Beverages
Billy Bob Thornton13.06×Movies & TV
Kendra Scott15.44×Fashion & Accessoires
Indeed.com5.88×Business & Career
Google Maps5.5×Internet & Social Media
Horoscope13.08×Health
Khan Academy11.59×Business & Career
Jennifer Garner16.18×Movies & TV
Auntie Anne's49.61×Food & Beverages
Beetlejuice6.5×Movies & TV
Ancestry.com19.65×Kids & Family
Albert Einstein17.46×Technology & Electronics
AccuWeather7.83×Home & Garden
Google News7.03×News
Cashmere wool16.5×Fashion & Accessoires
Catherine Zeta-Jones13.19×Movies & TV
Sewing7.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hand knitting audience
TraitClusterScore
Urban LifestyleOPEN3.31
CreativityOPEN2.73
Design AffinityPREMIUM2.38
Pet OwnershipJOY2.02
Luxury OrientationPREMIUM1.99
LGBTQ+ IdentityOPEN1.8

Worldwide distribution

Worldwide audience distribution share by country for Hand knitting
CountryShare
United States12.6%
Norway7.9%
United Kingdom7.1%

See Hand knitting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hand knitting have in United States?

Hand knitting has an estimated audience of 272,049 people in United States, concentrated in California and Texas.

What is the gender split and age of Hand knitting fans?

90.4% of Hand knitting fans are female, 9.6% are male, with an average age of 39.8 years.

Which brands do Hand knitting fans like most?

Hand knitting fans show strongest brand affinity for Capital One (9.83×), Diane Keaton (14.96×), and DeviantArt (11.98×) over the country average.

Where do Hand knitting fans live in United States?

Hand knitting fans in United States are most concentrated in California (reach 22,091), Texas (reach 16,586), and New York (reach 14,372). These three regions account for the largest share of the active audience.

What other brands do Hand knitting fans also like?

Beyond Hand knitting itself, the audience over-indexes on Diane Keaton (14.96×), DeviantArt (11.98×), Pretzel (23.27×), and Billy Bob Thornton (13.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.