Rascasse Audience Intelligence

Hand knitting Audience in United States

A data profile of the people who buy, follow and care about Hand knitting in United States — modelled from more than twelve digital signal sources. Hand knitting has an estimated audience of 272,049 people in United States.

#13880among Topic in United States#1728in Home & Garden

The average Hand knitting fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cashmere wool, Sewing, Sewing machine, with strongest over-indexing on Cashmere wool (38.79× the country average).

Demographically, the Hand knitting audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hand knitting fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cashmere wool.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hand knitting profile in United States.

Audience size
272K
in United States
Gender
90.4%♀
9.6% male
Age
39.8
average years
Country rank
#50804
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hand knitting fans

90.4% are female, 9.6% are male, average age 39.8.

Fig. 02

Gender split

90.4%
Female
9.6%
Male
Demographic split for Hand knitting audience in United States
MetricValue
Female90.4%
Male9.6%
Average age39.8
Estimated audience size272,049
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Hand knitting audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3916%
40-4921%
50+24%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Hand knitting audience comes from United States.

Worldwide audience distribution share by country for Hand knitting
CountryShare
United States12.6%
Norway7.9%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hand knitting audience in United States is strongest.

Fig. 05

Top regions by affinity

Hand knitting fans by region: top regions in United States
#RegionReachAffinity×
01Maine~1K1.27×
02Vermont<1K1.18×
03Massachusetts~6K1.16×
04New Hampshire~1K1.13×
05North Dakota<1K1.12×
06Pennsylvania~10K1.09×
07Alaska<1K1.09×
08Michigan~7K1.05×
09West Virginia~1K1.05×
10Rhode Island<1K1.05×
11Montana<1K1.05×
12South Dakota<1K1.04×
13Missouri~5K1.03×
14Minnesota~4K1.03×
15Wisconsin~4K1.02×
16Oregon~3K1.02×
17Iowa~2K1.02×
18Idaho~1K1.02×
19Delaware<1K1.02×
20Connecticut~3K1.01×
21Kansas~2K1.01×
22Ohio~8K0.98×
23Washington~5K0.98×
24Oklahoma~3K0.98×
25Arkansas~2K0.98×
26Tennessee~5K0.96×
27Kentucky~3K0.96×
28Nebraska~1K0.96×
29Indiana~5K0.95×
30North Carolina~8K0.94×
31Virginia~6K0.94×
32New Mexico~1K0.94×
33Maryland~4K0.93×
34South Carolina~4K0.93×
35Utah~2K0.93×
36Mississippi~2K0.93×
37Hawaii~1K0.93×
38Washington, District of Columbia<1K0.93×
39Colorado~4K0.92×
40Alabama~4K0.92×
41New York~10K0.90×
42Illinois~8K0.88×
43New Jersey~6K0.88×
44Louisiana~3K0.87×
45Arizona~5K0.84×
46Nevada~2K0.84×
47Georgia~7K0.83×
48Texas~20K0.72×
49Florida~10K0.72×
50California~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Hand knitting, United States
0.71×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hand knitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hand knitting audience
#·InterestCategoryAffinity×
01Cashmere woolFashion & Accessoires38.79×
02Cath KidstonFashion & Accessoires23.03×
03Rosie O'DonnellMovies & TV20.00×
04Paper SourceShopping20.00×
05Air FranceTravel & Leisure15.80×
06Sewing machineHome & Garden12.42×
07SewingHome & Garden11.62×
08International educationBusiness & Career10.94×
09Gypsy styleFashion & Accessoires9.33×
10KnittingHome & Garden7.42×
11Bohemian styleFashion & Accessoires6.40×
12Unique GiftsShopping5.93×
13EtsyFashion & Accessoires4.13×
14IKEAHome & Garden2.95×
15Do it yourself (DIY)Home & Garden2.76×
16VeganismFood & Beverages2.66×
17PinterestInternet & Social Media2.61×
18Home improvementHome & Garden2.19×
19RecipesFood & Beverages2.11×
20CookingFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hand knitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hand knitting audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.76×
CreativityOPEN3.24×
Design AffinityPREMIUM2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hand knitting audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Convenience OrientationPREMIUM0.84×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hand knitting have in United States?

Hand knitting has an estimated audience of 272,049 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hand knitting fans?

90.4% of Hand knitting fans are female, 9.6% are male, with an average age of 39.8 years.

03

Which brands do Hand knitting fans like most?

Hand knitting fans show strongest brand affinity for Cashmere wool (38.79×), Sewing (11.62×), and Sewing machine (12.42×) over the country average.

04

Where do Hand knitting fans live in United States?

Hand knitting fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Hand knitting fans also like?

Beyond Hand knitting itself, the audience over-indexes on Sewing (11.62×), Sewing machine (12.42×), Rosie O'Donnell (20×), and Cath Kidston (23.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hand knitting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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