Rascasse Audience Intelligence

Sewing Club Audience in United States

A data profile of the people who buy, follow and care about Sewing Club in United States — modelled from more than twelve digital signal sources. Sewing Club has an estimated audience of 1,820,563 people in United States.

#226among Touchpoint in United States#321in Kids & Family

The average Sewing Club fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sewing machine, Sewing, High-net-worth individual, with strongest over-indexing on Sewing machine (32.11× the country average).

Demographically, the Sewing Club audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sewing Club fan in United States is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Sewing machine.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sewing Club profile in United States.

Audience size
1.8M
in United States
Gender
74.7%♀
25.3% male
Age
37.4
average years
Country rank
#15325
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sewing Club fans

74.7% are female, 25.3% are male, average age 37.4.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Sewing Club audience in United States
MetricValue
Female74.7%
Male25.3%
Average age37.4
Estimated audience size1,820,563
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Sewing Club audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Sewing Club audience comes from United States.

Worldwide audience distribution share by country for Sewing Club
CountryShare
United States26.5%
Japan11.6%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sewing Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Sewing Club fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.30×
02Montana~6K1.25×
03Maine~8K1.23×
04Delaware~6K1.20×
05Rhode Island~7K1.19×
06West Virginia~10K1.18×
07Idaho~10K1.12×
08New Hampshire~8K1.12×
09Washington, District of Columbia~6K1.12×
10New Mexico~10K1.10×
11South Dakota~5K1.09×
12Nebraska~10K1.08×
13North Dakota~4K1.07×
14Mississippi~20K1.06×
15Arkansas~20K1.05×
16Alaska~4K1.05×
17Vermont~3K1.05×
18Iowa~20K1.02×
19Kansas~10K1.02×
20Oklahoma~20K0.99×
21Utah~20K0.98×
22Louisiana~20K0.97×
23Kentucky~20K0.97×
24Nevada~20K0.97×
25Connecticut~20K0.96×
26Alabama~20K0.94×
27Oregon~20K0.94×
28South Carolina~30K0.93×
29Wisconsin~30K0.92×
30Tennessee~30K0.91×
31Indiana~30K0.91×
32Missouri~30K0.91×
33Minnesota~20K0.91×
34Maryland~30K0.90×
35Colorado~30K0.90×
36Arizona~30K0.88×
37Massachusetts~30K0.88×
38Washington~30K0.87×
39Michigan~40K0.86×
40New Jersey~40K0.86×
41Virginia~40K0.86×
42North Carolina~50K0.85×
43Ohio~50K0.84×
44Georgia~50K0.84×
45Pennsylvania~50K0.83×
46Illinois~50K0.83×
47Florida~90K0.75×
48New York~80K0.75×
49Texas~100K0.70×
50California~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Sewing Club, United States
0.67×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sewing Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sewing Club audience
#·InterestCategoryAffinity×
01Antibacterial soapHome & Garden62.08×
02Saudi Professional LeagueSports52.16×
03Stampin' Up!Shopping35.79×
04Sewing machineHome & Garden32.11×
05Married At First SightMovies & TV31.96×
06Cath KidstonFashion & Accessoires20.96×
07High-net-worth individualBusiness & Career16.19×
08Family carCars & Mobility15.64×
09Cashmere woolFashion & Accessoires15.55×
10Pressure cookingHome & Garden11.99×
11SewingHome & Garden11.18×
12QuiltingHome & Garden10.16×
13Retail bankingBusiness & Career10.14×
14QuiltHome & Garden9.09×
15Obsessed (2009 film)Movies & TV8.65×
16Discount TireShopping7.76×
17Unique GiftsShopping7.06×
18Hardware storeHome & Garden4.82×
19American AirlinesTravel & Leisure3.59×
20PinterestInternet & Social Media3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sewing Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sewing Club audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.39×
DIY MentalityTHRILL3.31×
Luxury OrientationPREMIUM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sewing Club audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
IndividualismJOY0.79×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sewing Club have in United States?

Sewing Club has an estimated audience of 1,820,563 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sewing Club fans?

74.7% of Sewing Club fans are female, 25.3% are male, with an average age of 37.4 years.

03

Which brands do Sewing Club fans like most?

Sewing Club fans show strongest brand affinity for Sewing machine (32.11×), Sewing (11.18×), and High-net-worth individual (16.19×) over the country average.

04

Where do Sewing Club fans live in United States?

Sewing Club fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sewing Club fans also like?

Beyond Sewing Club itself, the audience over-indexes on Sewing (11.18×), High-net-worth individual (16.19×), Family car (15.64×), and Discount Tire (7.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sewing Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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