Sewing Club Audience in United States

Sewing Club logo

Sewing Club has an estimated audience of 1,820,563 people in United States. 74.7% are female, 25.3% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Historic site, Product design, Janitor, Fairy godmother.

The average Sewing Club fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Historic site, Product design, with strongest over-indexing on Minnesota (9.03× the country average). Demographically, the Sewing Club audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Sewing Club fans

Demographic split for Sewing Club audience in United States
MetricValue
Female74.7%
Male25.3%
Average age37.4
Estimated audience size1,820,563

Audience persona

The typical Sewing Club fan in United States is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Sewing Club in United States
RegionReachAffinity
California91,4460.46×
Texas55,5440.35×
Florida43,6010.35×
New York32,2860.32×
Pennsylvania24,9310.41×
Georgia23,5380.42×
Michigan23,5270.49×
Ohio22,3210.4×
Mississippi22,3061.49×
Illinois19,8760.33×
Louisiana19,8330.84×
Arkansas19,8161.32×
Oklahoma19,3800.96×
Kentucky19,0720.84×
Tennessee19,0530.52×
Alabama18,4610.73×
West Virginia18,4152.17×
Massachusetts18,3950.51×
Wisconsin18,2010.66×
Washington17,9560.49×
Missouri17,8500.61×
Arizona17,5290.47×
South Carolina17,4620.64×
North Carolina17,1380.31×
Indiana17,0140.51×
Kansas17,0091.19×
Idaho17,0051.86×
Virginia16,7580.38×
Maryland16,6740.53×
Minnesota16,2620.62×
Hawaii16,2442.08×
Iowa16,1471.08×
Montana16,0193.17×
New Hampshire15,1732.12×
Nebraska14,8581.63×
Connecticut14,8350.81×
New Mexico14,7801.62×
Nevada14,7320.84×
Rhode Island14,6512.53×
Maine14,6422.25×
Oregon14,5440.7×
Utah14,4570.89×
New Jersey14,2570.31×
Colorado13,4300.47×
Delaware13,1212.61×
Washington, District of Columbia9,4741.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sewing Club audience
BrandAffinityCategory
Minnesota9.03×Travel & Leisure
Historic site15.62×Arts & Culture
Product design7.04×Business & Career
Janitor17.69×Home & Garden
Fairy godmother18.51×Literature
Sinaloa8.08×Travel & Leisure
The Devil's Rejects20×Movies & TV
Nebraska4.96×Travel & Leisure
Isometric exercise13.81×Sports
UK garage8.54×Music & Radio
Vocal harmony7.07×Music & Radio
Mothercare4.98×Kids & Family
Dog breed1.78×Pets & Animals
Google Analytics7.09×Internet & Social Media
Alaska2.33×Travel & Leisure
Justice3.79×Politics & Society
Stamp collecting6.09×Home & Garden
Governor of Michigan9.08×Politics & Society
Mathcore9.06×Music & Radio
Home equity2.14×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sewing Club audience
TraitClusterScore
Family OrientationCONSERVATISM3.72
DIY MentalityTHRILL3.43
Design AffinityPREMIUM3.1
Luxury OrientationPREMIUM2.76
LGBTQ+ IdentityOPEN2.7
Quality AwarenessPREMIUM2.12

Worldwide distribution

Worldwide audience distribution share by country for Sewing Club
CountryShare
United States26.5%
Japan11.6%
Germany7.2%

See Sewing Club audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Sewing Club have in United States?

Sewing Club has an estimated audience of 1,820,563 people in United States, concentrated in California and Texas.

What is the gender split and age of Sewing Club fans?

74.7% of Sewing Club fans are female, 25.3% are male, with an average age of 37.4 years.

Which brands do Sewing Club fans like most?

Sewing Club fans show strongest brand affinity for Minnesota (9.03×), Historic site (15.62×), and Product design (7.04×) over the country average.

Where do Sewing Club fans live in United States?

Sewing Club fans in United States are most concentrated in California (reach 91,446), Texas (reach 55,544), and Florida (reach 43,601). These three regions account for the largest share of the active audience.

What other brands do Sewing Club fans also like?

Beyond Sewing Club itself, the audience over-indexes on Historic site (15.62×), Product design (7.04×), Janitor (17.69×), and Fairy godmother (18.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.