Antibacterial soap Audience in United States

Antibacterial soap has an estimated audience of 260,012 people in United States. 78.2% are female, 21.8% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Wallpaper (magazine), Room & Board, Texas Roadhouse, Lumber Liquidators, LongHorn Steakhouse.

The average Antibacterial soap fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wallpaper (magazine), Room & Board, Texas Roadhouse, with strongest over-indexing on Wallpaper (magazine) (47.37× the country average). Demographically, the Antibacterial soap audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Antibacterial soap fans

Demographic split for Antibacterial soap audience in United States
MetricValue
Female78.2%
Male21.8%
Average age31.1
Estimated audience size260,012

Audience persona

The typical Antibacterial soap fan in United States is more female, around 31.1 years old, with strong Family Orientation tendencies and a notable affinity for Wallpaper (magazine).

Top regions in United States

Top regions ranked by reach for Antibacterial soap in United States
RegionReachAffinity
California33,6421.18×
Texas29,3241.31×
Florida21,3851.21×
New York15,2821.05×
Georgia11,5161.44×
Illinois10,2971.19×
North Carolina9,9151.27×
Pennsylvania9,2391.06×
Ohio8,1001.01×
Michigan7,9211.16×
Virginia6,7321.06×
New Jersey6,6821.01×
Tennessee5,8471.12×
Maryland5,3741.2×
Arizona5,3221×
South Carolina4,9481.26×
Indiana4,9141.03×
Washington4,7700.91×
Louisiana4,6481.39×
Missouri4,5801.09×
Massachusetts4,2850.84×
Alabama4,2051.16×
Colorado3,8790.95×
Oklahoma3,4361.19×
Kentucky3,3811.04×
Wisconsin3,3160.85×
Minnesota3,0840.83×
Mississippi2,9821.39×
Nevada2,8801.15×
Connecticut2,6301.01×
Oregon2,4940.84×
Arkansas2,4371.14×
Utah2,2010.95×
Kansas2,1941.07×
Iowa1,6690.78×
New Mexico1,3591.04×
Nebraska1,2740.98×
West Virginia1,1070.91×
Hawaii1,1040.99×
Idaho1,0040.77×
Delaware8061.12×
Rhode Island7690.93×
New Hampshire7110.69×
Washington, District of Columbia7090.91×
Maine6700.72×
Montana4800.67×
South Dakota3990.66×
North Dakota3660.69×
Alaska3270.59×
Vermont2980.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Antibacterial soap audience
BrandAffinityCategory
Wallpaper (magazine)47.37×Home & Garden
Room & Board61.18×Home & Garden
Texas Roadhouse12.78×Food & Beverages
Lumber Liquidators74.1×Shopping
LongHorn Steakhouse18.96×Food & Beverages
Home Designing44.74×Home & Garden
Sewing Club62.08×Kids & Family
Macy's10.53×Shopping
Fat Quarter Shop67.11×Shopping
Productivity20.21×Business & Career
Snack mix39.11×Food & Beverages
House painter and decorator25.81×Home & Garden
Coldwater Creek42.63×Fashion & Accessoires
Potbelly Sandwich Works27.63×Food & Beverages
Cleaning15.9×Home & Garden
Hobby Lobby8.21×Home & Garden
Benjamin Moore44.66×Home & Garden
TeamSnap72.18×Sports
Shelter Dogs15.26×Pets & Animals
British Shorthair18.99×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Antibacterial soap audience
TraitClusterScore
Family OrientationCONSERVATISM5.04
LGBTQ+ IdentityOPEN3.31
IndulgenceJOY2.47
Career OrientationPOWER2.43
Luxury OrientationPREMIUM2.02
Design AffinityPREMIUM1.92

Worldwide distribution

Worldwide audience distribution share by country for Antibacterial soap
CountryShare
United States18.4%
United Kingdom7.4%
Philippines5.8%

See Antibacterial soap audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Antibacterial soap have in United States?

Antibacterial soap has an estimated audience of 260,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Antibacterial soap fans?

78.2% of Antibacterial soap fans are female, 21.8% are male, with an average age of 31.1 years.

Which brands do Antibacterial soap fans like most?

Antibacterial soap fans show strongest brand affinity for Wallpaper (magazine) (47.37×), Room & Board (61.18×), and Texas Roadhouse (12.78×) over the country average.

Where do Antibacterial soap fans live in United States?

Antibacterial soap fans in United States are most concentrated in California (reach 33,642), Texas (reach 29,324), and Florida (reach 21,385). These three regions account for the largest share of the active audience.

What other brands do Antibacterial soap fans also like?

Beyond Antibacterial soap itself, the audience over-indexes on Room & Board (61.18×), Texas Roadhouse (12.78×), Lumber Liquidators (74.1×), and LongHorn Steakhouse (18.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Antibacterial soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.