Rascasse Audience Intelligence

Antibacterial soap Audience in United States

A data profile of the people who buy, follow and care about Antibacterial soap in United States — modelled from more than twelve digital signal sources. Antibacterial soap has an estimated audience of 260,012 people in United States.

#14059among Topic in United States#1759in Home & Garden

The average Antibacterial soap fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wallpaper (magazine), Texas Roadhouse, Room & Board, with strongest over-indexing on Wallpaper (magazine) (47.37× the country average).

Demographically, the Antibacterial soap audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Antibacterial soap fan in United States is more female, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Wallpaper (magazine).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Antibacterial soap profile in United States.

Audience size
260K
in United States
Gender
78.2%♀
21.8% male
Age
31.1
average years
Country rank
#51853
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Antibacterial soap fans

78.2% are female, 21.8% are male, average age 31.1.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Antibacterial soap audience in United States
MetricValue
Female78.2%
Male21.8%
Average age31.1
Estimated audience size260,012
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Antibacterial soap audience in United States
Age bracketShare%
16-1946%
20-2918%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Antibacterial soap audience comes from United States.

Worldwide audience distribution share by country for Antibacterial soap
CountryShare
United States18.4%
United Kingdom7.4%
Philippines5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Antibacterial soap audience in United States is strongest.

Fig. 05

Top regions by affinity

Antibacterial soap fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~3K1.49×
02Louisiana~5K1.47×
03Georgia~10K1.38×
04Texas~30K1.27×
05Alabama~5K1.27×
06South Carolina~5K1.25×
07North Carolina~10K1.23×
08Florida~20K1.17×
09Maryland~5K1.17×
10Oklahoma~3K1.16×
11Arkansas~2K1.14×
12California~30K1.12×
13Illinois~10K1.12×
14Michigan~8K1.12×
15Delaware<1K1.12×
16Tennessee~6K1.11×
17Nevada~3K1.10×
18New Mexico~1K1.07×
19Missouri~4K1.05×
20Virginia~7K1.03×
21Kentucky~3K1.03×
22Kansas~2K1.03×
23Pennsylvania~9K1.02×
24Arizona~5K1.02×
25West Virginia~1K1.01×
26New York~10K1.00×
27Indiana~5K1.00×
28Hawaii~1K1.00×
29Ohio~8K0.98×
30New Jersey~6K0.98×
31Connecticut~3K0.98×
32Nebraska~1K0.98×
33Rhode Island<1K0.94×
34Utah~2K0.92×
35Washington, District of Columbia<1K0.91×
36Colorado~4K0.90×
37Washington~5K0.88×
38Minnesota~3K0.84×
39North Dakota<1K0.83×
40Massachusetts~4K0.82×
41Oregon~2K0.82×
42Iowa~2K0.82×
43Wisconsin~3K0.81×
44Idaho~1K0.81×
45Maine<1K0.80×
46Alaska<1K0.79×
47Montana<1K0.78×
48South Dakota<1K0.78×
49Vermont<1K0.78×
50New Hampshire<1K0.73×
Fig. 06

Affinity by region

Affinity by region — Antibacterial soap, United States
0.73×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Antibacterial soap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Antibacterial soap audience
#·InterestCategoryAffinity×
01Lumber LiquidatorsShopping74.10×
02TeamSnapSports72.18×
03Fat Quarter ShopShopping67.11×
04Sewing ClubKids & Family62.08×
05Room & BoardHome & Garden61.18×
06Wallpaper (magazine)Home & Garden47.37×
07Home DesigningHome & Garden44.74×
08Benjamin MooreHome & Garden44.66×
09Coldwater CreekFashion & Accessoires42.63×
10Snack mixFood & Beverages39.11×
11Potbelly Sandwich WorksFood & Beverages27.63×
12House painter and decoratorHome & Garden25.81×
13ProductivityBusiness & Career20.21×
14LongHorn SteakhouseFood & Beverages18.96×
15CleaningHome & Garden15.90×
16Texas RoadhouseFood & Beverages12.78×
17Culver'sFood & Beverages12.12×
18Macy'sShopping10.53×
19Hobby LobbyHome & Garden8.21×
20FIFA World Cup 2026Sports6.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Antibacterial soap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Antibacterial soap audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM6.14×
Family OrientationCONSERVATISM5.55×
Early Adopter MentalityPOWER5.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Antibacterial soap audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
SpiritualityBALANCE0.97×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Antibacterial soap have in United States?

Antibacterial soap has an estimated audience of 260,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Antibacterial soap fans?

78.2% of Antibacterial soap fans are female, 21.8% are male, with an average age of 31.1 years.

03

Which brands do Antibacterial soap fans like most?

Antibacterial soap fans show strongest brand affinity for Wallpaper (magazine) (47.37×), Texas Roadhouse (12.78×), and Room & Board (61.18×) over the country average.

04

Where do Antibacterial soap fans live in United States?

Antibacterial soap fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Antibacterial soap fans also like?

Beyond Antibacterial soap itself, the audience over-indexes on Texas Roadhouse (12.78×), Room & Board (61.18×), Lumber Liquidators (74.1×), and LongHorn Steakhouse (18.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Antibacterial soap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Antibacterial soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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