House painter and decorator Audience in United States

House painter and decorator logo

House painter and decorator has an estimated audience of 7,736,460 people in United States. 33.6% are female, 66.4% are male, average age 39.1. Top regions: New York, California, Texas. Top brand affinities: Product design, Stamp collecting, Indigenous Australian art, Urban Outfitters, Embroidery Library.

The average House painter and decorator fan in United States is 39.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Product design, Stamp collecting, Indigenous Australian art, with strongest over-indexing on Product design (4.13× the country average). Demographically, the House painter and decorator audience skews more male with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of House painter and decorator fans

Demographic split for House painter and decorator audience in United States
MetricValue
Female33.6%
Male66.4%
Average age39.1
Estimated audience size7,736,460

Audience persona

The typical House painter and decorator fan in United States is more male, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for House painter and decorator in United States
RegionReachAffinity
New York525,1671.21×
California369,4080.43×
Texas337,3540.51×
Florida276,7980.53×
North Carolina146,8670.63×
Virginia133,3500.71×
New Jersey128,4660.65×
Illinois126,4200.49×
Ohio124,7610.52×
Georgia124,2530.52×
Pennsylvania122,5320.47×
Michigan111,3500.55×
Arizona98,4580.62×
Missouri94,4800.76×
Kentucky88,5310.91×
South Carolina85,8230.74×
Indiana83,6200.59×
Mississippi79,1781.24×
Connecticut76,9630.99×
Minnesota76,1210.69×
Maryland74,1450.56×
Tennessee72,0340.46×
Louisiana70,3990.71×
Alabama65,9890.61×
Kansas65,0201.07×
Arkansas64,9301.02×
Wisconsin63,8980.55×
Oregon63,5400.72×
Oklahoma63,4990.74×
Washington62,5130.4×
West Virginia60,3371.67×
Massachusetts60,2720.4×
Idaho55,7181.44×
Hawaii53,2261.6×
Iowa52,9080.83×
Montana52,4892.45×
South Dakota51,8092.9×
Utah51,3180.74×
North Dakota50,4453.17×
New Hampshire49,7161.63×
Nebraska48,6821.25×
New Mexico48,4281.25×
Nevada48,2720.65×
Rhode Island48,0061.95×
Maine47,9771.73×
Colorado47,6710.39×
Delaware42,9912.01×
Washington, District of Columbia31,0411.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House painter and decorator audience
BrandAffinityCategory
Product design4.13×Business & Career
Stamp collecting8.28×Home & Garden
Indigenous Australian art19.49×Arts & Culture
Urban Outfitters2.38×Shopping
Embroidery Library17.09×Home & Garden
Nebraska Cornhuskers football3.57×Sports
UK garage5.31×Music & Radio
Pro-Ject3.15×Music & Radio
Mothercare2.32×Kids & Family
Isometric exercise6.21×Sports
Jaws3.53×Movies & TV
Jesse Plemons2.17×Movies & TV
Eagan, Minnesota10.42×Shopping
Queens College, City University of New York4.31×Business & Career
Ken Griffey Jr.4.26×Sports
Graham Greene (actor)3.27×
Home staging2.62×Home & Garden
Emilio Estefan7.03×Music & Radio
Wikia1.59×Internet & Social Media
Nipsey Hussle2.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House painter and decorator audience
TraitClusterScore
DIY MentalityTHRILL4.17
LGBTQ+ IdentityOPEN2.82
Family OrientationCONSERVATISM2.82
PatriotismCONSERVATISM1.64
ExtroversionTHRILL1.44
Luxury OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for House painter and decorator
CountryShare
United States16.4%
United Kingdom9.7%
Germany6.9%

See House painter and decorator audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does House painter and decorator have in United States?

House painter and decorator has an estimated audience of 7,736,460 people in United States, concentrated in New York and California.

What is the gender split and age of House painter and decorator fans?

33.6% of House painter and decorator fans are female, 66.4% are male, with an average age of 39.1 years.

Which brands do House painter and decorator fans like most?

House painter and decorator fans show strongest brand affinity for Product design (4.13×), Stamp collecting (8.28×), and Indigenous Australian art (19.49×) over the country average.

Where do House painter and decorator fans live in United States?

House painter and decorator fans in United States are most concentrated in New York (reach 525,167), California (reach 369,408), and Texas (reach 337,354). These three regions account for the largest share of the active audience.

What other brands do House painter and decorator fans also like?

Beyond House painter and decorator itself, the audience over-indexes on Stamp collecting (8.28×), Indigenous Australian art (19.49×), Urban Outfitters (2.38×), and Embroidery Library (17.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House painter and decorator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.