Rascasse Audience Intelligence

House painter and decorator Audience in United States

Name: House painter and decorator — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about House painter and decorator in United States — modelled from more than twelve digital signal sources. House painter and decorator has an estimated audience of 7,736,460 people in United States.

#2803among Topic in United States #329in Home & Garden

The average House painter and decorator fan in United States is 39.1 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Hardware store, Mortgage loans, Family car, with strongest over-indexing on Hardware store (9.78× the country average).

Demographically, the House painter and decorator audience skews more male with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House painter and decorator fan in United States is more male, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House painter and decorator profile in United States.

Audience size

7.7M

in United States

Gender

33.6%♀

66.4% male

Age

39.1

average years

Country rank

#4592

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of House painter and decorator fans

33.6% are female, 66.4% are male, average age 39.1.

Fig. 02

Gender split

33.6%

Female

66.4%

Male

Demographic split for House painter and decorator audience in United States
Metric	Value
Female	33.6%
Male	66.4%
Average age	39.1
Estimated audience size	7,736,460

Fig. 03

Age distribution

Age distribution of the House painter and decorator audience in United States
Age bracket	Share	%
16-19		20%
20-29		19%
30-39		20%
40-49		21%
50+		20%

Fig. 04

Worldwide distribution

16.4%

of the worldwide House painter and decorator audience comes from United States.

Worldwide audience distribution share by country for House painter and decorator
Country	Share
United States	16.4%
United Kingdom	9.7%
Germany	6.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House painter and decorator audience in United States is strongest.

Fig. 05

Top regions by affinity

House painter and decorator fans by region: top regions in United States
#	Region	Reach	×
01	Ohio	~4M	16.76×
02	Mississippi	~100K	2.03×
03	Kansas	~100K	1.57×
04	Colorado	~200K	1.42×
05	South Dakota	~20K	1.30×
06	North Dakota	~20K	1.18×
07	Montana	~20K	1.09×
08	Delaware	~20K	1.04×
09	Vermont	~10K	1.04×
10	Rhode Island	~30K	1.02×
11	Alaska	~20K	1.01×
12	Iowa	~60K	1.00×
13	New Hampshire	~30K	1.00×
14	Maine	~30K	1.00×
15	West Virginia	~40K	0.99×
16	Hawaii	~30K	0.99×
17	Washington, District of Columbia	~20K	0.97×
18	Nebraska	~40K	0.96×
19	Idaho	~40K	0.96×
20	New Mexico	~40K	0.92×
21	Missouri	~100K	0.91×
22	Arkansas	~60K	0.89×
23	Utah	~60K	0.88×
24	Kentucky	~80K	0.86×
25	New Jersey	~200K	0.85×
26	Oklahoma	~70K	0.82×
27	Connecticut	~60K	0.82×
28	Alabama	~90K	0.80×
29	Louisiana	~80K	0.80×
30	Nevada	~60K	0.80×
31	Oregon	~70K	0.78×
32	California	~700K	0.77×
33	New York	~300K	0.77×
34	Illinois	~200K	0.77×
35	South Carolina	~90K	0.76×
36	Minnesota	~80K	0.76×
37	Indiana	~100K	0.75×
38	Wisconsin	~90K	0.74×
39	Pennsylvania	~200K	0.72×
40	Tennessee	~100K	0.72×
41	Arizona	~100K	0.71×
42	Maryland	~90K	0.70×
43	Michigan	~100K	0.69×
44	North Carolina	~200K	0.68×
45	Massachusetts	~100K	0.67×
46	Georgia	~200K	0.66×
47	Virginia	~100K	0.66×
48	Washington	~100K	0.66×
49	Texas	~400K	0.60×
50	Florida	~300K	0.57×

Affinity by region — House painter and decorator, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House painter and decorator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House painter and decorator audience
#	Interest	Category	×
01	B&Q	Shopping	30.60×
02	Family car	Cars & Mobility	10.31×
03	High-net-worth individual	Business & Career	9.81×
04	Hardware store	Home & Garden	9.78×
05	Single-family detached home	Home & Garden	7.94×
06	Pressure cooking	Home & Garden	7.54×
07	Sherwin-Williams	Business & Career	6.58×
08	Home automation	Technology & Electronics	5.79×
09	Sustainable energy	Home & Garden	5.62×
10	Renewable energy	Business & Career	5.21×
11	QVC	Movies & TV	4.65×
12	Mortgage loans	Business & Career	4.64×
13	FedEx	Business & Career	4.55×
14	Solar energy	Home & Garden	3.85×
15	Discount stores	Shopping	3.65×
16	Planet Fitness	Sports	2.89×
17	Pinterest	Internet & Social Media	2.79×
18	IKEA	Home & Garden	2.75×
19	Shopping malls	Shopping	2.73×
20	Furniture	Home & Garden	2.31×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House painter and decorator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by House painter and decorator audience · What stands out
Trait	Cluster	Score
DIY Mentality	THRILL	4.25×
Family Orientation	CONSERVATISM	3.90×
Patriotism	CONSERVATISM	2.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by House painter and decorator audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.84×
Mindfulness	BALANCE	0.89×
Community Orientation	OPEN	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does House painter and decorator have in United States?

House painter and decorator has an estimated audience of 7,736,460 people in United States, concentrated in Ohio and California.

What is the gender split and age of House painter and decorator fans?

33.6% of House painter and decorator fans are female, 66.4% are male, with an average age of 39.1 years.

Which brands do House painter and decorator fans like most?

House painter and decorator fans show strongest brand affinity for Hardware store (9.78×), Mortgage loans (4.64×), and Family car (10.31×) over the country average.

Where do House painter and decorator fans live in United States?

House painter and decorator fans in United States are most concentrated in Ohio (reach ~4M), California (reach ~700K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do House painter and decorator fans also like?

Beyond House painter and decorator itself, the audience over-indexes on Mortgage loans (4.64×), Family car (10.31×), High-net-worth individual (9.81×), and FedEx (4.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See House painter and decorator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for House painter and decorator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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