A data profile of the people who buy, follow and care about House painter and decorator in United Kingdom — modelled from more than twelve digital signal sources. House painter and decorator has an estimated audience of 4,576,112 people in United Kingdom.
The average House painter and decorator fan in United Kingdom is 44.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Screwfix, Toolstation, Mobile home, with strongest over-indexing on Screwfix (2.21× the country average).
Demographically, the House painter and decorator audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical House painter and decorator fan in United Kingdom is balanced, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Screwfix.
The key figures that characterise the House painter and decorator profile in United Kingdom.
48.8% are female, 51.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 44.4 |
| Estimated audience size | 4,576,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide House painter and decorator audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 9.7% |
| Germany | 6.9% |
Where the House painter and decorator audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.59× | |
| 02 | Scotland | ~600K | 1.57× | |
| 03 | South East | ~900K | 1.45× | |
| 04 | Yorkshire and the Humber | ~400K | 1.13× | |
| 05 | North East | ~200K | 1.00× | |
| 06 | England | ~3.5M | 0.88× | |
| 07 | South West | ~300K | 0.88× | |
| 08 | Wales | ~200K | 0.88× | |
| 09 | East Midlands | ~300K | 0.87× | |
| 10 | Northern Ireland | ~100K | 0.81× | |
| 11 | East of England | ~300K | 0.76× | |
| 12 | North West | ~300K | 0.62× |
The strongest cross-interests of the House painter and decorator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood carving | Home & Garden | 3.68× | ||
| 02 | Window blind | Home & Garden | 2.88× | ||
| 03 | Home automation | Technology & Electronics | 2.87× | ||
| 04 | Mobile home | Cars & Mobility | 2.82× | ||
| 05 | HVAC | Home & Garden | 2.59× | ||
| 06 | Hot tub | Home & Garden | 2.40× | ||
| 07 | Refrigerator | Home & Garden | 2.28× | ||
| 08 | Microwave oven | Home & Garden | 2.27× | ||
| 09 | Screwfix | Home & Garden | 2.21× | ||
| 10 | Toolstation | Home & Garden | 2.17× | ||
| 11 | Ornamental plant | Home & Garden | 2.13× | ||
| 12 | Garden furniture | Home & Garden | 2.08× | ||
| 13 | Garden centre | Home & Garden | 2.01× | ||
| 14 | Home Appliances | Home & Garden | 1.97× | ||
| 15 | Renovation | Home & Garden | 1.67× | ||
| 16 | Hobby | Home & Garden | 1.66× | ||
| 17 | IKEA | Home & Garden | 1.63× | ||
| 18 | B&Q | Shopping | 1.60× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | William Hill (bookmaker) | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.08× | |
| DIY Mentality | THRILL | 1.55× | |
| Convenience Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Sustainability | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.85× |
House painter and decorator has an estimated audience of 4,576,112 people in United Kingdom, concentrated in England and South East.
48.8% of House painter and decorator fans are female, 51.2% are male, with an average age of 44.4 years.
House painter and decorator fans show strongest brand affinity for Screwfix (2.21×), Toolstation (2.17×), and Mobile home (2.82×) over the country average.
House painter and decorator fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~900K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond House painter and decorator itself, the audience over-indexes on Toolstation (2.17×), Mobile home (2.82×), Home Appliances (1.97×), and HVAC (2.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for House painter and decorator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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