Room & Board Audience in United States

Room & Board logo

Room & Board has an estimated audience of 2,050,999 people in United States. 70.4% are female, 29.6% are male, average age 45.9. Top regions: California, New York, Illinois. Top brand affinities: Lulu 黃路梓茵, Product design, Mothercare, UK garage, Stamp collecting.

The average Room & Board fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Lulu 黃路梓茵, Product design, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (52.44× the country average). Demographically, the Room & Board audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Room & Board fans

Demographic split for Room & Board audience in United States
MetricValue
Female70.4%
Male29.6%
Average age45.9
Estimated audience size2,050,999

Audience persona

The typical Room & Board fan in United States is more female, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Room & Board in United States
RegionReachAffinity
California765,0342.45×
New York453,3782.85×
Illinois249,0082.63×
Texas186,9240.76×
Washington162,8182.85×
Massachusetts152,5622.72×
Minnesota148,0123.63×
New Jersey108,3521.5×
Colorado105,7302.36×
Georgia96,2841.1×
Virginia89,8801.3×
Florida87,8010.46×
Maryland83,0331.7×
Oregon80,1972.46×
Washington, District of Columbia58,2026.81×
Pennsylvania55,2520.58×
North Carolina43,1960.5×
Michigan40,8040.55×
Wisconsin36,5640.85×
Ohio32,1460.37×
Arizona28,4890.49×
Connecticut25,8790.91×
Indiana21,4210.41×
Tennessee19,8760.35×
Missouri15,8710.35×
South Carolina13,9060.32×
Nevada12,2910.45×
Iowa12,0020.51×
Louisiana10,0780.27×
Utah9,9780.39×
New Hampshire8,5160.76×
Alabama8,2610.21×
Kentucky8,2450.23×
Maine7,7740.76×
Rhode Island6,4450.71×
Kansas6,3210.28×
Oklahoma6,3200.2×
New Mexico6,2780.44×
Arkansas6,1620.26×
Idaho5,2880.37×
Mississippi4,3990.19×
Nebraska4,2820.3×
Vermont4,0440.81×
Hawaii3,9430.32×
Montana3,6450.46×
Delaware3,3840.43×
Alaska1,9510.32×
West Virginia1,8160.14×
South Dakota1,7990.27×
North Dakota1,7520.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Room & Board audience
BrandAffinityCategory
Lulu 黃路梓茵52.44×Movies & TV
Product design16.84×Business & Career
Mothercare8.4×Kids & Family
UK garage12.67×Music & Radio
Stamp collecting9.68×Home & Garden
Isometric exercise15.91×Sports
Lindy Hop15.38×Music & Radio
Janitor9.44×Home & Garden
Home equity2.48×Home & Garden
Elsword19.25×Games
Mount Kilimanjaro20×Travel & Leisure
Natural rubber2.25×Cars & Mobility
Nationality2.31×Politics & Society
Nebraska Cornhuskers7.48×Sports
Oliver Platt7.32×Movies & TV
Embroidery Library13.8×Home & Garden
Necktie3.91×Fashion & Accessoires
St. Ives9.91×Travel & Leisure
Soldering iron2.27×Home & Garden
Highland games5.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Room & Board audience
TraitClusterScore
Design AffinityPREMIUM3.42
Family OrientationCONSERVATISM3.22
Luxury OrientationPREMIUM2.75
Quality AwarenessPREMIUM2.45
SustainabilityBALANCE2.27
LGBTQ+ IdentityOPEN2.25

Worldwide distribution

Worldwide audience distribution share by country for Room & Board
CountryShare
United States99.8%
Japan0.0%
United Kingdom0.0%

See Room & Board audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Room & Board have in United States?

Room & Board has an estimated audience of 2,050,999 people in United States, concentrated in California and New York.

What is the gender split and age of Room & Board fans?

70.4% of Room & Board fans are female, 29.6% are male, with an average age of 45.9 years.

Which brands do Room & Board fans like most?

Room & Board fans show strongest brand affinity for Lulu 黃路梓茵 (52.44×), Product design (16.84×), and Mothercare (8.4×) over the country average.

Where do Room & Board fans live in United States?

Room & Board fans in United States are most concentrated in California (reach 765,034), New York (reach 453,378), and Illinois (reach 249,008). These three regions account for the largest share of the active audience.

What other brands do Room & Board fans also like?

Beyond Room & Board itself, the audience over-indexes on Product design (16.84×), Mothercare (8.4×), UK garage (12.67×), and Stamp collecting (9.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Room & Board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.