Rascasse Audience Intelligence

Room & Board Target Market in United States

A data profile of the people who buy, follow and care about Room & Board in United States — modelled from more than twelve digital signal sources. Room & Board has an estimated audience of 2,553,474 people in United States.

#12among Furniture in United States#1178among Brand in United States#698in Home & Garden

The average Room & Board fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include High-net-worth individual, LibreOffice, IKEA, with strongest over-indexing on High-net-worth individual (16.36× the country average).

Demographically, the Room & Board audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Room & Board fan in United States is more female, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for High-net-worth individual.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Room & Board profile in United States.

Audience size
2.6M
in United States
Gender
70.4%♀
29.6% male
Age
45.9
average years
Country rank
#11728
Brand in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Room & Board

70.4% are female, 29.6% are male, average age 45.9.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Room & Board audience in United States
MetricValue
Female70.4%
Male29.6%
Average age45.9
Estimated audience size2,553,474
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Room & Board audience in United States
Age bracketShare%
16-195%
20-2915%
30-3921%
40-4926%
50+33%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Room & Board audience comes from United States.

Worldwide audience distribution share by country for Room & Board
CountryShare
United States95.1%
Canada4.0%
Mexico0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Room & Board audience in United States is strongest.

Fig. 05

Top regions by affinity

Room & Board customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K8.58×
02Minnesota~100K3.58×
03New York~500K3.38×
04Massachusetts~200K3.21×
05Washington~200K2.98×
06Colorado~100K2.90×
07Oregon~90K2.87×
08Illinois~200K2.62×
09California~800K2.56×
10Maryland~80K1.58×
11New Jersey~100K1.49×
12Georgia~100K1.14×
13Virginia~80K1.13×
14Vermont~4K0.88×
15Alaska~5K0.83×
16South Dakota~5K0.82×
17North Dakota~5K0.81×
18Connecticut~20K0.78×
19Texas~200K0.77×
20West Virginia~10K0.77×
21New Hampshire~9K0.77×
22Rhode Island~7K0.77×
23Maine~8K0.76×
24Montana~6K0.75×
25Delaware~6K0.72×
26Wisconsin~30K0.69×
27Hawaii~8K0.69×
28Mississippi~20K0.66×
29Idaho~9K0.66×
30New Mexico~9K0.64×
31Nebraska~9K0.64×
32Arkansas~10K0.63×
33Iowa~10K0.59×
34Kansas~10K0.58×
35Oklahoma~20K0.57×
36Louisiana~20K0.54×
37Kentucky~20K0.54×
38Nevada~10K0.54×
39Utah~10K0.54×
40Alabama~20K0.52×
41Pennsylvania~50K0.49×
42Michigan~40K0.49×
43Arizona~30K0.47×
44South Carolina~20K0.47×
45Indiana~20K0.46×
46Missouri~20K0.46×
47North Carolina~40K0.45×
48Tennessee~30K0.44×
49Florida~70K0.38×
50Ohio~30K0.38×
Fig. 06

Affinity by region

Affinity by region — Room & Board, United States
0.38×1.00×8.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Room & Board audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Room & Board audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics69.15×
02Antibacterial soapHome & Garden61.18×
03Roche BoboisHome & Garden26.44×
04Key FoodShopping24.69×
05Soho House (club)Business & Career21.60×
06Bordeaux wineFood & Beverages20.00×
07Paperless PostShopping18.99×
08High-net-worth individualBusiness & Career16.36×
09Family carCars & Mobility15.10×
10Pressure cookingHome & Garden12.62×
11HouzzHome & Garden12.36×
12Acne StudiosFashion & Accessoires11.23×
13IKEAHome & Garden6.75×
14Tory BurchFashion & Accessoires5.95×
15Child developmentBusiness & Career5.60×
16Trader Joe'sShopping3.84×
17AirbnbTravel & Leisure3.13×
18FurnitureHome & Garden2.89×
19Dollar TreeShopping2.86×
20Target CorporationShopping2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Room & Board audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Room & Board audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.34×
Design AffinityPREMIUM3.79×
Quality AwarenessPREMIUM3.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Room & Board audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
ExtroversionTHRILL0.83×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Room & Board's target market in United States?

Room & Board's target market in United States covers an estimated 2,553,474 people, concentrated in California and New York.

02

What is the gender split and age of Room & Board customers?

70.4% of the Room & Board audience are female, 29.6% are male, with an average age of 45.9 years.

03

Which brands do Room & Board fans like most?

Room & Board fans show strongest brand affinity for High-net-worth individual (16.36×), LibreOffice (69.15×), and IKEA (6.75×) over the country average.

04

Where do Room & Board fans live in United States?

Room & Board fans in United States are most concentrated in California (reach ~800K), New York (reach ~500K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Room & Board fans also like?

Beyond Room & Board itself, the audience over-indexes on LibreOffice (69.15×), IKEA (6.75×), Family car (15.1×), and Houzz (12.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Room & Board audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Room & Board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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