Soho House (club) Audience in United States

Soho House (club) logo

Soho House (club) has an estimated audience of 987,404 people in United States. 54.2% are female, 45.8% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Diptyque, Ace Hotel, Aesop, Macy's, Charlotte Tilbury.

The average Soho House (club) fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Diptyque, Ace Hotel, Aesop, with strongest over-indexing on Diptyque (96.55× the country average). Demographically, the Soho House (club) audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Soho House (club) fans

Demographic split for Soho House (club) audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.2
Estimated audience size987,404

Audience persona

The typical Soho House (club) fan in United States is balanced, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Diptyque.

Top regions in United States

Top regions ranked by reach for Soho House (club) in United States
RegionReachAffinity
California323,3932.98×
New York264,8704.8×
Texas146,4121.72×
Florida106,3251.59×
Illinois91,3792.78×
Tennessee46,5352.35×
New Jersey43,2371.72×
Oregon38,3353.39×
Georgia26,8280.88×
Massachusetts25,6931.32×
Pennsylvania25,1170.76×
Washington21,3801.08×
Virginia20,1720.84×
North Carolina19,7060.66×
Michigan17,3340.67×
Ohio17,2530.57×
Colorado15,4981×
Arizona14,6480.73×
Maryland13,9620.82×
Connecticut13,3311.35×
Indiana11,6520.65×
South Carolina11,2840.76×
Washington, District of Columbia9,1013.07×
Missouri8,2500.52×
Minnesota8,1280.57×
Louisiana7,9720.63×
Wisconsin7,4940.5×
Nevada7,3460.77×
Kentucky6,2300.5×
Alabama6,0310.44×
Oklahoma5,2260.48×
Utah5,1790.59×
Arkansas3,8320.47×
Iowa3,5990.44×
Kansas3,5660.46×
Mississippi3,0870.38×
Hawaii2,9920.7×
Rhode Island2,9220.93×
New Hampshire2,6560.68×
Maine2,4590.7×
Idaho2,3540.48×
West Virginia2,0610.45×
New Mexico2,0310.41×
Nebraska1,8450.37×
Delaware1,5090.55×
Montana1,4840.54×
Vermont1,3200.76×
North Dakota6270.31×
South Dakota5950.26×
Alaska5800.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soho House (club) audience
BrandAffinityCategory
Diptyque96.55×Beauty & Wellness
Ace Hotel196.55×Travel & Leisure
Aesop73.03×Beauty & Wellness
Macy's13.79×Shopping
Charlotte Tilbury37.72×Beauty & Wellness
Maison Margiela51.29×Fashion & Accessoires
Kevyn Aucoin211.88×Beauty & Wellness
Din Tai Fung33.81×Food & Beverages
Bath and Bodyworks20×Shopping
Diane von Fürstenberg81.48×Fashion & Accessoires
Reformation45.01×Politics & Society
Texas Roadhouse7.57×Food & Beverages
Loro Piana39.33×Fashion & Accessoires
Goop36.2×Internet & Social Media
Anthropologie11.73×Shopping
AllSaints48.19×Shopping
Frieze Art Fair48.88×Arts & Culture
Wallpaper (magazine)18.97×Home & Garden
Coach13.1×Fashion & Accessoires
Neiman Marcus11.65×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soho House (club) audience
TraitClusterScore
Design AffinityPREMIUM4.3
Luxury OrientationPREMIUM3.56
Quality AwarenessPREMIUM3.29
LGBTQ+ IdentityOPEN2.65
Early Adopter MentalityPOWER2.08
Family OrientationCONSERVATISM1.97

Worldwide distribution

Worldwide audience distribution share by country for Soho House (club)
CountryShare
United Kingdom24.0%
United States22.3%
Germany6.8%

See Soho House (club) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Soho House (club) have in United States?

Soho House (club) has an estimated audience of 987,404 people in United States, concentrated in California and New York.

What is the gender split and age of Soho House (club) fans?

54.2% of Soho House (club) fans are female, 45.8% are male, with an average age of 40.2 years.

Which brands do Soho House (club) fans like most?

Soho House (club) fans show strongest brand affinity for Diptyque (96.55×), Ace Hotel (196.55×), and Aesop (73.03×) over the country average.

Where do Soho House (club) fans live in United States?

Soho House (club) fans in United States are most concentrated in California (reach 323,393), New York (reach 264,870), and Texas (reach 146,412). These three regions account for the largest share of the active audience.

What other brands do Soho House (club) fans also like?

Beyond Soho House (club) itself, the audience over-indexes on Ace Hotel (196.55×), Aesop (73.03×), Macy's (13.79×), and Charlotte Tilbury (37.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soho House (club). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.