Reformation Audience in United States

Reformation logo

Reformation has an estimated audience of 2,173,009 people in United States. 75.7% are female, 24.3% are male, average age 32.8. Top regions: California, New York, Texas. Top brand affinities: Sports, Arts and music, Celebrity, Music, Food and drink.

The average Reformation fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sports, Arts and music, Celebrity, with strongest over-indexing on Sports (2.89× the country average). Demographically, the Reformation audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Reformation fans

Demographic split for Reformation audience in United States
MetricValue
Female75.7%
Male24.3%
Average age32.8
Estimated audience size2,173,009

Audience persona

The typical Reformation fan in United States is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Reformation in United States
RegionReachAffinity
California580,0112.43×
New York416,9883.43×
Texas204,5331.09×
Florida137,6050.94×
Illinois116,8311.61×
Massachusetts112,4842.63×
New Jersey83,5351.51×
Pennsylvania76,4641.05×
Washington73,8091.69×
Virginia61,1371.16×
Georgia61,0610.91×
North Carolina55,1750.84×
Michigan47,7370.84×
Colorado42,7151.25×
Ohio40,9850.61×
Arizona36,1230.81×
Maryland35,5760.95×
Tennessee35,2890.81×
Connecticut35,0091.61×
Oregon32,1601.29×
South Carolina27,4160.84×
Washington, District of Columbia26,8394.11×
Minnesota25,4380.82×
Wisconsin22,5060.69×
Missouri21,5100.61×
Indiana21,0930.53×
Louisiana18,3080.65×
Utah17,9240.92×
Alabama14,2960.47×
Nevada13,5140.64×
Kentucky11,7860.43×
Oklahoma11,3400.47×
Hawaii10,1331.08×
Rhode Island9,1111.32×
Kansas8,2120.48×
New Hampshire8,1460.95×
Arkansas7,9980.45×
Maine7,8331.01×
Iowa7,4840.42×
Mississippi6,9780.39×
Idaho6,8630.63×
Nebraska4,9060.45×
Montana4,8260.8×
Vermont4,6751.23×
New Mexico4,3670.4×
Delaware3,6640.61×
West Virginia3,1970.32×
Alaska2,2930.49×
Wyoming1,9940.62×
North Dakota1,7040.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reformation audience
BrandAffinityCategory
Sports2.89×Sports
Arts and music2.84×Arts & Culture
Celebrity3.6×Movies & TV
Music2.62×Business & Career
Food and drink2.59×Food & Beverages
Entertainment2.84×Movies & TV
Food2.64×Food & Beverages
Movies2.62×Movies & TV
Outdoor recreation2.79×Sports
Pets2.68×Pets & Animals
Reading2.55×Literature
Parent3.78×Kids & Family
Live events2.58×Music & Radio
Consumer electronics2.5×Technology & Electronics
Adventure3.44×Travel & Leisure
Wildlife3.57×Travel & Leisure
Hobby Lobby3.54×Home & Garden
Energy3.34×Home & Garden
Clothing2.21×Fashion & Accessoires
Photograph2.73×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reformation audience
TraitClusterScore
SustainabilityBALANCE3.7
Design AffinityPREMIUM2.2
Luxury OrientationPREMIUM2.09
Quality AwarenessPREMIUM2
Early Adopter MentalityPOWER1.58
Pet OwnershipJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Reformation
CountryShare
United States48.8%
United Kingdom10.4%
Canada5.3%

See Reformation audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Reformation have in United States?

Reformation has an estimated audience of 2,173,009 people in United States, concentrated in California and New York.

What is the gender split and age of Reformation fans?

75.7% of Reformation fans are female, 24.3% are male, with an average age of 32.8 years.

Which brands do Reformation fans like most?

Reformation fans show strongest brand affinity for Sports (2.89×), Arts and music (2.84×), and Celebrity (3.6×) over the country average.

Where do Reformation fans live in United States?

Reformation fans in United States are most concentrated in California (reach 580,011), New York (reach 416,988), and Texas (reach 204,533). These three regions account for the largest share of the active audience.

What other brands do Reformation fans also like?

Beyond Reformation itself, the audience over-indexes on Arts and music (2.84×), Celebrity (3.6×), Music (2.62×), and Food and drink (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reformation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.