Rascasse Audience Intelligence

Reformation Audience in United States

A data profile of the people who buy, follow and care about Reformation in United States — modelled from more than twelve digital signal sources. Reformation has an estimated audience of 2,173,009 people in United States.

#6052among Topic in United States#851in Politics & Society

The average Reformation fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sports, Arts and music, Celebrity, with strongest over-indexing on Sports (2.89× the country average).

Demographically, the Reformation audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reformation fan in United States is more female, around 32.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reformation profile in United States.

Audience size
2.2M
in United States
Gender
75.7%♀
24.3% male
Age
32.8
average years
Country rank
#13341
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reformation fans

75.7% are female, 24.3% are male, average age 32.8.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Reformation audience in United States
MetricValue
Female75.7%
Male24.3%
Average age32.8
Estimated audience size2,173,009
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Reformation audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

48.7%

of the worldwide Reformation audience comes from United States.

Worldwide audience distribution share by country for Reformation
CountryShare
United States48.7%
United Kingdom10.4%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reformation audience in United States is strongest.

Fig. 05

Top regions by affinity

Reformation fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K4.06×
02New York~500K3.71×
03Massachusetts~100K2.56×
04California~600K2.33×
05Connecticut~40K1.63×
06Washington~70K1.60×
07Illinois~100K1.59×
08New Jersey~80K1.53×
09Rhode Island~9K1.30×
10Oregon~30K1.27×
11Vermont~5K1.25×
12Colorado~40K1.23×
13Virginia~60K1.11×
14Hawaii~10K1.08×
15Texas~200K1.05×
16Pennsylvania~70K1.01×
17Maine~8K0.98×
18Florida~100K0.97×
19Maryland~40K0.94×
20New Hampshire~8K0.93×
21Utah~20K0.90×
22Georgia~60K0.89×
23South Carolina~30K0.86×
24North Carolina~60K0.85×
25Tennessee~40K0.84×
26Minnesota~30K0.83×
27Arizona~40K0.82×
28Michigan~50K0.81×
29Montana~5K0.80×
30Louisiana~20K0.79×
31Wisconsin~20K0.70×
32Wyoming~2K0.67×
33Idaho~7K0.65×
34Delaware~4K0.64×
35Nevada~10K0.63×
36Ohio~40K0.59×
37Missouri~20K0.58×
38Alaska~3K0.58×
39Indiana~20K0.52×
40Alabama~20K0.50×
41Kansas~8K0.49×
42Oklahoma~10K0.47×
43Arkansas~8K0.47×
44Nebraska~5K0.47×
45Kentucky~10K0.45×
46Iowa~8K0.43×
47New Mexico~5K0.43×
48Mississippi~7K0.42×
49South Dakota~2K0.41×
50West Virginia~4K0.36×
Fig. 06

Affinity by region

Affinity by region — Reformation, United States
0.36×1.00×4.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reformation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reformation audience
#·InterestCategoryAffinity×
01ParentKids & Family3.78×
02CelebrityMovies & TV3.60×
03WildlifeTravel & Leisure3.57×
04Hobby LobbyHome & Garden3.54×
05AdventureTravel & Leisure3.44×
06EnergyHome & Garden3.34×
07SportsSports2.89×
08Arts and musicArts & Culture2.84×
09EntertainmentMovies & TV2.84×
10Outdoor recreationSports2.79×
11PhotographTechnology & Electronics2.73×
12PetsPets & Animals2.68×
13FoodFood & Beverages2.64×
14MusicBusiness & Career2.62×
15MoviesMovies & TV2.62×
16Food and drinkFood & Beverages2.59×
17Live eventsMusic & Radio2.58×
18ReadingLiterature2.55×
19Consumer electronicsTechnology & Electronics2.50×
20ClothingFashion & Accessoires2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reformation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reformation audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.70×
Convenience OrientationPREMIUM1.59×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reformation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.13×
Risk AppetiteTHRILL0.20×
Social Media UsageJOY0.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reformation have in United States?

Reformation has an estimated audience of 2,173,009 people in United States, concentrated in California and New York.

02

What is the gender split and age of Reformation fans?

75.7% of Reformation fans are female, 24.3% are male, with an average age of 32.8 years.

03

Which brands do Reformation fans like most?

Reformation fans show strongest brand affinity for Sports (2.89×), Arts and music (2.84×), and Celebrity (3.6×) over the country average.

04

Where do Reformation fans live in United States?

Reformation fans in United States are most concentrated in California (reach ~600K), New York (reach ~500K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Reformation fans also like?

Beyond Reformation itself, the audience over-indexes on Arts and music (2.84×), Celebrity (3.6×), Music (2.62×), and Food and drink (2.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Reformation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reformation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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