Aesop Audience in United States

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Aesop has an estimated audience of 2,262,392 people in United States. 81.3% are female, 18.7% are male, average age 33.0. Top regions: California, New York, Texas. Top brand affinities: Cameron Boyce, Argos (retailer), Food, Creative Crafts, Health And Beauty.

The average Aesop fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cameron Boyce, Argos (retailer), Food, with strongest over-indexing on Cameron Boyce (16.1× the country average). Demographically, the Aesop audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Aesop fans

Demographic split for Aesop audience in United States
MetricValue
Female81.3%
Male18.7%
Average age33.0
Estimated audience size2,262,392

Audience persona

The typical Aesop fan in United States is more female, around 33.0 years old, with strong Design Affinity tendencies and a notable affinity for Cameron Boyce.

Top regions in United States

Top regions ranked by reach for Aesop in United States
RegionReachAffinity
California556,2302.24×
New York375,4422.97×
Texas206,4851.06×
Illinois124,6411.65×
New Jersey123,3282.14×
Florida122,2190.8×
Pennsylvania92,3781.21×
Ohio86,7201.24×
North Carolina72,8691.07×
Georgia70,3311.01×
Washington69,9951.54×
Massachusetts65,9641.48×
Virginia52,0070.94×
Michigan45,7980.77×
Oregon40,2381.55×
Connecticut38,1191.68×
Indiana36,9850.89×
Minnesota34,9011.08×
Arizona33,7800.73×
Alabama31,2250.99×
Maryland29,3160.75×
Colorado29,0180.81×
South Carolina28,8970.85×
Tennessee27,2180.6×
Missouri26,2930.72×
Louisiana25,3360.87×
Wisconsin24,5540.72×
Nevada22,0461.01×
Kentucky20,1040.71×
Utah17,6980.87×
Oklahoma16,9480.67×
Hawaii16,1031.66×
Iowa13,6140.73×
Washington, District of Columbia12,8631.89×
Kansas11,2740.63×
Arkansas11,2400.6×
Rhode Island8,2461.15×
New Hampshire7,9520.89×
Maine7,3640.91×
New Mexico6,8400.6×
Mississippi6,4480.35×
Nebraska6,1170.54×
Idaho5,8840.52×
Delaware4,9710.8×
Montana4,3030.69×
North Dakota3,7090.8×
Vermont3,2820.83×
West Virginia3,2260.31×
Alaska3,0050.62×
Wyoming1,9140.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aesop audience
BrandAffinityCategory
Cameron Boyce16.1×Movies & TV
Argos (retailer)29.14×Shopping
Food1.65×Food & Beverages
Creative Crafts18.91×Home & Garden
Health And Beauty4.29×Beauty & Wellness
Beauty1.54×Beauty & Wellness
Best Buy2.29×Shopping
Bath and Bodyworks3.85×Shopping
Beauty & Fashion4.17×Beauty & Wellness
Eggland's Best Eggs35.19×Food & Beverages
Hair Stylists5.74×Beauty & Wellness
Conservation (ethic)7.88×Politics & Society
Makeup Lessons4.6×Beauty & Wellness
Marshalls2.07×Fashion & Accessoires
Runway (fashion)5.75×Fashion & Accessoires
Skai Jackson9.59×Movies & TV
Diptyque10.25×Beauty & Wellness
Makeup Tutorials2.95×Beauty & Wellness
Shu Uemura12.26×Beauty & Wellness
Make-Up Studio22.52×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aesop audience
TraitClusterScore
Design AffinityPREMIUM3.36
Luxury OrientationPREMIUM3.28
Quality AwarenessPREMIUM2.59
Early Adopter MentalityPOWER2.2
LGBTQ+ IdentityOPEN1.87
SustainabilityBALANCE1.79

Worldwide distribution

Worldwide audience distribution share by country for Aesop
CountryShare
United States18.0%
China12.1%
Japan11.6%

See Aesop audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Aesop have in United States?

Aesop has an estimated audience of 2,262,392 people in United States, concentrated in California and New York.

What is the gender split and age of Aesop fans?

81.3% of Aesop fans are female, 18.7% are male, with an average age of 33.0 years.

Which brands do Aesop fans like most?

Aesop fans show strongest brand affinity for Cameron Boyce (16.1×), Argos (retailer) (29.14×), and Food (1.65×) over the country average.

Where do Aesop fans live in United States?

Aesop fans in United States are most concentrated in California (reach 556,230), New York (reach 375,442), and Texas (reach 206,485). These three regions account for the largest share of the active audience.

What other brands do Aesop fans also like?

Beyond Aesop itself, the audience over-indexes on Argos (retailer) (29.14×), Food (1.65×), Creative Crafts (18.91×), and Health And Beauty (4.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aesop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.