Rascasse Audience Intelligence

Aesop Target Market in United States

A data profile of the people who buy, follow and care about Aesop in United States — modelled from more than twelve digital signal sources. Aesop has an estimated audience of 2,269,557 people in United States.

#18among Personal care in United States#1294among Brand in United States#193in Beauty & Wellness

The average Aesop fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cameron Boyce, Argos (retailer), Food, with strongest over-indexing on Cameron Boyce (16.1× the country average).

Demographically, the Aesop audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aesop fan in United States is more female, around 33.0 years old, with strong Design Affinity tendencies and a notable affinity for Cameron Boyce.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aesop profile in United States.

Audience size
2.3M
in United States
Gender
81.3%♀
18.7% male
Age
33.0
average years
Country rank
#12862
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aesop

81.3% are female, 18.7% are male, average age 33.0.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Aesop audience in United States
MetricValue
Female81.3%
Male18.7%
Average age33.0
Estimated audience size2,269,557
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Aesop audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Aesop audience comes from United States.

Worldwide audience distribution share by country for Aesop
CountryShare
United States17.5%
China11.7%
Japan11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aesop audience in United States is strongest.

Fig. 05

Top regions by affinity

Aesop customers by region in United States
#RegionReachAffinity×
01New York~300K2.67×
02New Jersey~100K2.31×
03California~500K1.99×
04Connecticut~40K1.71×
05Washington, District of Columbia~10K1.66×
06Illinois~100K1.63×
07Hawaii~10K1.52×
08Massachusetts~70K1.50×
09Oregon~40K1.49×
10Ohio~100K1.40×
11Washington~60K1.37×
12Pennsylvania~90K1.24×
13Rhode Island~8K1.11×
14North Carolina~80K1.10×
15Minnesota~40K1.10×
16Alabama~30K1.05×
17Maine~8K1.00×
18Texas~200K0.99×
19Indiana~40K0.95×
20New Hampshire~8K0.95×
21Georgia~70K0.94×
22Delaware~6K0.93×
23South Carolina~30K0.90×
24Louisiana~30K0.90×
25Vermont~4K0.90×
26Virginia~50K0.88×
27Utah~20K0.87×
28North Dakota~4K0.86×
29Nevada~20K0.85×
30Iowa~20K0.85×
31Montana~5K0.85×
32Wisconsin~30K0.82×
33Missouri~30K0.80×
34Colorado~30K0.80×
35Michigan~50K0.77×
36Alaska~4K0.77×
37Florida~100K0.73×
38Kentucky~20K0.73×
39Maryland~30K0.72×
40Arkansas~10K0.72×
41Kansas~10K0.70×
42Arizona~30K0.68×
43Oklahoma~20K0.68×
44Tennessee~30K0.63×
45Nebraska~7K0.61×
46New Mexico~7K0.60×
47Idaho~7K0.59×
48South Dakota~3K0.51×
49Mississippi~8K0.42×
50West Virginia~4K0.42×
Fig. 06

Affinity by region

Affinity by region — Aesop, United States
0.42×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aesop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aesop audience
#·InterestCategoryAffinity×
01Eggland's Best EggsFood & Beverages35.19×
02Argos (retailer)Shopping29.14×
03Creative CraftsHome & Garden18.91×
04Cameron BoyceMovies & TV16.10×
05Lincoln MKXCars & Mobility14.62×
06Shu UemuraBeauty & Wellness12.26×
07DiptyqueBeauty & Wellness10.25×
08Skai JacksonMovies & TV9.59×
09Conservation (ethic)Politics & Society7.88×
10Runway (fashion)Fashion & Accessoires5.75×
11Hair StylistsBeauty & Wellness5.74×
12Makeup LessonsBeauty & Wellness4.60×
13Health And BeautyBeauty & Wellness4.29×
14Beauty & FashionBeauty & Wellness4.17×
15Bath and BodyworksShopping3.85×
16Makeup TutorialsBeauty & Wellness2.95×
17Best BuyShopping2.29×
18MarshallsFashion & Accessoires2.07×
19FoodFood & Beverages1.65×
20BeautyBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aesop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aesop audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.75×
Quality AwarenessPREMIUM1.67×
Luxury OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aesop audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.74×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aesop's target market in United States?

Aesop's target market in United States covers an estimated 2,269,557 people, concentrated in California and New York.

02

What is the gender split and age of Aesop customers?

81.3% of the Aesop audience are female, 18.7% are male, with an average age of 33.0 years.

03

Which brands do Aesop fans like most?

Aesop fans show strongest brand affinity for Cameron Boyce (16.1×), Argos (retailer) (29.14×), and Food (1.65×) over the country average.

04

Where do Aesop fans live in United States?

Aesop fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aesop fans also like?

Beyond Aesop itself, the audience over-indexes on Argos (retailer) (29.14×), Food (1.65×), Creative Crafts (18.91×), and Health And Beauty (4.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Aesop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aesop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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