Rascasse Audience Intelligence

Shu Uemura Target Market in United States

A data profile of the people who buy, follow and care about Shu Uemura in United States — modelled from more than twelve digital signal sources. Shu Uemura has an estimated audience of 1,183,079 people in United States.

#32among Personal care in United States#2165among Brand in United States#285in Beauty & Wellness

The average Shu Uemura fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shu Uemura profile in United States.

Audience size
1.2M
in United States
Gender
80.4%♀
19.6% male
Age
33.5
average years
Country rank
#21076
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shu Uemura

80.4% are female, 19.6% are male, average age 33.5.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for Shu Uemura audience in United States
MetricValue
Female80.4%
Male19.6%
Average age33.5
Estimated audience size1,183,079
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Shu Uemura audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4916%
50+11%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Shu Uemura audience comes from United States.

Worldwide audience distribution share by country for Shu Uemura
CountryShare
United States27.9%
Hong Kong8.5%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shu Uemura audience in United States is strongest.

Fig. 05

Top regions by affinity

Shu Uemura customers by region in United States
#RegionReachAffinity×
01Hawaii~10K2.91×
02California~300K2.47×
03New York~100K2.25×
04Massachusetts~40K1.68×
05Washington~40K1.63×
06New Jersey~50K1.62×
07Nevada~20K1.44×
08Washington, District of Columbia~5K1.35×
09Illinois~50K1.29×
10Connecticut~10K1.25×
11Texas~100K1.16×
12Oregon~20K1.14×
13Utah~10K1.14×
14Rhode Island~4K1.12×
15Virginia~30K1.08×
16Florida~80K1.04×
17Colorado~20K1.04×
18Maryland~20K1.03×
19New Hampshire~5K1.03×
20Minnesota~20K1.01×
21Arizona~20K0.99×
22Tennessee~20K0.97×
23Idaho~6K0.96×
24Georgia~30K0.95×
25Michigan~30K0.95×
26Alaska~2K0.92×
27Pennsylvania~40K0.89×
28Vermont~2K0.89×
29North Carolina~30K0.88×
30Montana~3K0.87×
31Delaware~3K0.87×
32North Dakota~2K0.87×
33Maine~4K0.86×
34South Dakota~2K0.86×
35New Mexico~5K0.84×
36Louisiana~10K0.80×
37Oklahoma~10K0.80×
38Kansas~7K0.80×
39West Virginia~4K0.79×
40Nebraska~5K0.78×
41Indiana~20K0.76×
42Missouri~10K0.76×
43Iowa~7K0.76×
44South Carolina~10K0.74×
45Wisconsin~10K0.74×
46Arkansas~7K0.74×
47Mississippi~7K0.73×
48Kentucky~10K0.70×
49Ohio~20K0.68×
50Alabama~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Shu Uemura, United States
0.66×1.00×2.91×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shu Uemura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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