Rascasse Audience Intelligence

Makeup Lessons Audience in United States

A data profile of the people who buy, follow and care about Makeup Lessons in United States — modelled from more than twelve digital signal sources. Makeup Lessons has an estimated audience of 10,638,136 people in United States.

#2174among Topic in United States#87in Beauty & Wellness

The average Makeup Lessons fan in United States is 28.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hair Extensions, Eyelash extensions, Bath and Bodyworks, with strongest over-indexing on Hair Extensions (5.64× the country average).

Demographically, the Makeup Lessons audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Makeup Lessons fan in United States is more female, around 28.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair Extensions.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeup Lessons profile in United States.

Audience size
10.6M
in United States
Gender
79.2%♀
20.8% male
Age
28.1
average years
Country rank
#3366
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup Lessons fans

79.2% are female, 20.8% are male, average age 28.1.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Makeup Lessons audience in United States
MetricValue
Female79.2%
Male20.8%
Average age28.1
Estimated audience size10,638,136
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Makeup Lessons audience in United States
Age bracketShare%
16-1951%
20-2924%
30-3913%
40-498%
50+4%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Makeup Lessons audience comes from United States.

Worldwide audience distribution share by country for Makeup Lessons
CountryShare
United States21.2%
Japan8.4%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup Lessons audience in United States is strongest.

Fig. 05

Top regions by affinity

Makeup Lessons fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K1.89×
02Vermont~20K1.20×
03New Hampshire~50K1.18×
04Alaska~30K1.18×
05North Dakota~30K1.17×
06South Dakota~30K1.15×
07Montana~30K1.09×
08Rhode Island~40K1.07×
09Delaware~30K1.06×
10Maryland~200K1.04×
11Maine~40K1.04×
12Massachusetts~200K1.03×
13Hawaii~50K1.02×
14New York~600K1.01×
15West Virginia~50K1.01×
16Washington, District of Columbia~30K1.01×
17Colorado~200K1.00×
18Connecticut~100K1.00×
19New Jersey~300K0.99×
20Washington~200K0.99×
21New Mexico~50K0.99×
22Minnesota~100K0.98×
23Idaho~50K0.98×
24Kansas~80K0.97×
25Nebraska~50K0.97×
26Mississippi~80K0.95×
27California~1M0.94×
28Illinois~300K0.94×
29Arkansas~80K0.94×
30Oregon~100K0.92×
31Iowa~80K0.92×
32Pennsylvania~300K0.91×
33Louisiana~100K0.90×
34Oklahoma~100K0.90×
35Nevada~90K0.90×
36Utah~90K0.90×
37Missouri~200K0.89×
38Wisconsin~100K0.89×
39Kentucky~100K0.89×
40South Carolina~100K0.87×
41Alabama~100K0.87×
42Georgia~300K0.86×
43Arizona~200K0.86×
44North Carolina~300K0.85×
45Indiana~200K0.85×
46Ohio~300K0.84×
47Michigan~200K0.83×
48Tennessee~200K0.83×
49Texas~700K0.79×
50Florida~600K0.79×
Fig. 06

Affinity by region

Affinity by region — Makeup Lessons, United States
0.79×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup Lessons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup Lessons audience
#·InterestCategoryAffinity×
01International educationBusiness & Career13.64×
02Anastasia Beverly HillsBeauty & Wellness12.69×
03Eyelash extensionsBeauty & Wellness6.24×
04Bath and BodyworksShopping6.01×
05Hair ExtensionsBeauty & Wellness5.64×
06Eye linerBeauty & Wellness5.55×
07Makeup TutorialsBeauty & Wellness5.38×
08MascaraBeauty & Wellness5.03×
09ManicureBeauty & Wellness3.92×
10Hair straighteningBeauty & Wellness3.83×
11MoisturizerHome & Garden3.80×
12Long hairBeauty & Wellness3.78×
13DiaryKids & Family3.76×
14ULTA BeautyBeauty & Wellness3.56×
15Skin careBeauty & Wellness3.41×
16Digital photographyBusiness & Career3.14×
17Personal careHealth3.01×
18Planet FitnessSports2.41×
19CosmeticsBeauty & Wellness2.12×
20Macy'sShopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup Lessons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup Lessons audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.09×
Pet OwnershipJOY1.93×
Price SensitivityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup Lessons audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
Need for SecurityCONSERVATISM0.70×
IndividualismJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeup Lessons have in United States?

Makeup Lessons has an estimated audience of 10,638,136 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Makeup Lessons fans?

79.2% of Makeup Lessons fans are female, 20.8% are male, with an average age of 28.1 years.

03

Which brands do Makeup Lessons fans like most?

Makeup Lessons fans show strongest brand affinity for Hair Extensions (5.64×), Eyelash extensions (6.24×), and Bath and Bodyworks (6.01×) over the country average.

04

Where do Makeup Lessons fans live in United States?

Makeup Lessons fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Makeup Lessons fans also like?

Beyond Makeup Lessons itself, the audience over-indexes on Eyelash extensions (6.24×), Bath and Bodyworks (6.01×), Makeup Tutorials (5.38×), and International education (13.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Makeup Lessons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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