A data profile of the people who buy, follow and care about Conservation (ethic) in United States — modelled from more than twelve digital signal sources. Conservation (ethic) has an estimated audience of 3,717,703 people in United States.
Conservation (ethic) has an estimated audience of 3,717,703 people in United States. 56.4% are female, 43.6% are male, average age 43.5. Top brand affinities: Google News, Sustainable energy, Polo Ralph Lauren, Bath and Bodyworks, Snapped.
Top brand affinities include Google News, Sustainable energy, Polo Ralph Lauren, with strongest over-indexing on Google News (4.99× the country average).
Demographically, the Conservation (ethic) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Conservation (ethic) fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Google News.
The key figures that characterise the Conservation (ethic) profile in United States.
56.4% are female, 43.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 43.5 |
| Estimated audience size | 3,717,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
The strongest cross-interests of the Conservation (ethic) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private bank | Business & Career | 15.04× | ||
| 02 | Gerber Baby | Kids & Family | 15.04× | ||
| 03 | Imo's Pizza | Food & Beverages | 15.04× | ||
| 04 | Snapped | Movies & TV | 8.35× | ||
| 05 | Polo Ralph Lauren | Fashion & Accessoires | 7.28× | ||
| 06 | Google Images | Internet & Social Media | 5.35× | ||
| 07 | Sustainable energy | Home & Garden | 5.09× | ||
| 08 | Google News | News | 4.99× | ||
| 09 | Bath and Bodyworks | Shopping | 4.82× | ||
| 10 | Gaming computer | Technology & Electronics | 4.34× | ||
| 11 | Renewable energy | Business & Career | 3.77× | ||
| 12 | High school | Business & Career | 3.39× | ||
| 13 | Piano | Music & Radio | 2.97× | ||
| 14 | House music | Music & Radio | 2.90× | ||
| 15 | Scooby-Doo | Movies & TV | 2.75× | ||
| 16 | Charitable organization | Politics & Society | 2.56× | ||
| 17 | Musical instrument | Music & Radio | 2.34× | ||
| 18 | Dog walking | Pets & Animals | 2.29× | ||
| 19 | Nonprofit organization | Politics & Society | 2.20× | ||
| 20 | Aldi | Shopping | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.66× | |
| Sustainability | BALANCE | 2.50× | |
| Individualism | JOY | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Extroversion | THRILL | 0.90× | |
| Indulgence | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Conservation (ethic). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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