Private bank Audience in United States

Private bank logo

Private bank has an estimated audience of 2,084,095 people in United States. 51.6% are female, 48.4% are male, average age 32.2. Top regions: California, New York, Texas. Top brand affinities: Music of Nigeria, University of Lagos, Nairaland, Atlanta Thrashers, Star Cinema.

The average Private bank fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Music of Nigeria, University of Lagos, Nairaland, with strongest over-indexing on Music of Nigeria (35.8× the country average). Demographically, the Private bank audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Private bank fans

Demographic split for Private bank audience in United States
MetricValue
Female51.6%
Male48.4%
Average age32.2
Estimated audience size2,084,095

Audience persona

The typical Private bank fan in United States is balanced, around 32.2 years old, with strong Travelling tendencies and a notable affinity for Music of Nigeria.

Top regions in United States

Top regions ranked by reach for Private bank in United States
RegionReachAffinity
California293,0811.28×
New York255,6872.2×
Texas193,5431.08×
Florida175,4371.24×
New Jersey92,1291.74×
Illinois92,0901.33×
Georgia82,5131.29×
Pennsylvania68,5490.98×
North Carolina68,1031.09×
Virginia63,6961.25×
Ohio60,9710.95×
Massachusetts57,9851.41×
Michigan51,8380.95×
Indiana42,6841.12×
Arizona40,6150.95×
Maryland38,1051.06×
Washington38,0260.91×
Missouri36,7621.09×
Tennessee32,8900.79×
Colorado29,5900.9×
South Carolina28,9370.92×
Louisiana27,3581.02×
Alabama25,9780.89×
Connecticut25,9571.24×
Minnesota24,0020.8×
Kentucky23,8370.91×
Wisconsin22,6760.72×
Oregon21,2740.89×
Nevada20,8671.04×
Oklahoma20,4530.88×
Iowa15,3970.9×
Utah13,7860.74×
Arkansas13,5760.79×
Kansas13,5420.82×
Mississippi11,5640.67×
Washington, District of Columbia11,3141.81×
Hawaii10,5271.18×
Delaware8,2601.44×
Rhode Island8,1381.23×
New Hampshire6,7420.82×
Nebraska6,3270.61×
Alaska5,4441.22×
New Mexico5,2000.5×
Idaho5,1950.5×
West Virginia4,6030.47×
Maine4,4730.6×
Montana3,5590.62×
South Dakota3,5130.73×
North Dakota2,9930.7×
Vermont2,9350.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Private bank audience
BrandAffinityCategory
Music of Nigeria35.8×Music & Radio
University of Lagos47.64×Business & Career
Nairaland140.95×Internet & Social Media
Atlanta Thrashers117.56×Sports
Star Cinema78.78×Movies & TV
MOBO Awards142.44×Music & Radio
Ving Rhames21.74×Movies & TV
WellCare29.87×Health
Spirit of Atlanta Drum and Bugle Corps124.04×
Travel documentary27.65×Movies & TV
MultiChoice149.46×Business & Career
Erbil International Airport89.85×Travel & Leisure
Conservation (ethic)15.04×Politics & Society
Dylan O'Brien11.18×Movies & TV
Prenatal care15.67×Kids & Family
Social networking service3.34×Technology & Electronics
Xavier Dolan80.28×Movies & TV
Mike Tomlin12.51×Sports
Jewelry Television21.76×Movies & TV
Spirituality3.79×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Private bank audience
TraitClusterScore
TravellingTHRILL1.58
Design AffinityPREMIUM1.54
Quality AwarenessPREMIUM1.3
Early Adopter MentalityPOWER1.28
Price SensitivityPREMIUM1.22
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Private bank
CountryShare
United States32.9%
France6.4%
United Kingdom6.2%

See Private bank audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Private bank have in United States?

Private bank has an estimated audience of 2,084,095 people in United States, concentrated in California and New York.

What is the gender split and age of Private bank fans?

51.6% of Private bank fans are female, 48.4% are male, with an average age of 32.2 years.

Which brands do Private bank fans like most?

Private bank fans show strongest brand affinity for Music of Nigeria (35.8×), University of Lagos (47.64×), and Nairaland (140.95×) over the country average.

Where do Private bank fans live in United States?

Private bank fans in United States are most concentrated in California (reach 293,081), New York (reach 255,687), and Texas (reach 193,543). These three regions account for the largest share of the active audience.

What other brands do Private bank fans also like?

Beyond Private bank itself, the audience over-indexes on University of Lagos (47.64×), Nairaland (140.95×), Atlanta Thrashers (117.56×), and Star Cinema (78.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Private bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.