Rascasse Audience Intelligence

Private bank Audience in United States

A data profile of the people who buy, follow and care about Private bank in United States — modelled from more than twelve digital signal sources. Private bank has an estimated audience of 2,084,095 people in United States.

#212among Touchpoint in United States#1051in Business & Career

The average Private bank fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Music of Nigeria, University of Lagos, Nairaland, with strongest over-indexing on Music of Nigeria (35.8× the country average).

Demographically, the Private bank audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Private bank fan in United States is balanced, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Music of Nigeria.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Private bank profile in United States.

Audience size
2.1M
in United States
Gender
51.6%♀
48.4% male
Age
32.2
average years
Country rank
#13795
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Private bank fans

51.6% are female, 48.4% are male, average age 32.2.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Private bank audience in United States
MetricValue
Female51.6%
Male48.4%
Average age32.2
Estimated audience size2,084,095
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Private bank audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Private bank audience comes from United States.

Worldwide audience distribution share by country for Private bank
CountryShare
United States32.9%
France6.4%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Private bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Private bank fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.89×
02Tennessee~80K1.83×
03Delaware~9K1.57×
04New Jersey~80K1.55×
05Ohio~100K1.53×
06California~300K1.52×
07Washington, District of Columbia~9K1.47×
08Wyoming~4K1.42×
09Kansas~20K1.35×
10Massachusetts~50K1.31×
11Illinois~80K1.16×
12Florida~200K1.15×
13Connecticut~20K1.14×
14Georgia~70K1.13×
15Virginia~60K1.09×
16Texas~200K1.08×
17Colorado~40K1.08×
18Rhode Island~7K1.06×
19Hawaii~9K1.05×
20Alaska~5K1.05×
21New Hampshire~8K1.00×
22Kentucky~30K0.99×
23Nevada~20K0.99×
24Maryland~40K0.98×
25Missouri~30K0.98×
26Montana~6K0.98×
27North Carolina~60K0.97×
28Indiana~40K0.96×
29Pennsylvania~70K0.95×
30Louisiana~30K0.94×
31South Dakota~4K0.92×
32North Dakota~4K0.92×
33South Carolina~30K0.90×
34Arizona~40K0.89×
35Washington~40K0.89×
36Oregon~20K0.88×
37Iowa~20K0.88×
38Arkansas~10K0.87×
39West Virginia~8K0.87×
40Michigan~50K0.86×
41Alabama~30K0.86×
42Oklahoma~20K0.86×
43Maine~6K0.86×
44Mississippi~10K0.84×
45Nebraska~9K0.82×
46Idaho~9K0.82×
47Utah~20K0.81×
48New Mexico~8K0.80×
49Minnesota~20K0.79×
50Wisconsin~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Private bank, United States
0.76×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Private bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Private bank audience
#·InterestCategoryAffinity×
01MultiChoiceBusiness & Career149.46×
02MOBO AwardsMusic & Radio142.44×
03NairalandInternet & Social Media140.95×
04Spirit of Atlanta Drum and Bugle CorpsEvent124.04×
05Atlanta ThrashersSports117.56×
06Erbil International AirportTravel & Leisure89.85×
07Xavier DolanMovies & TV80.28×
08Star CinemaMovies & TV78.78×
09University of LagosBusiness & Career47.64×
10Music of NigeriaMusic & Radio35.80×
11WellCareHealth29.87×
12Travel documentaryMovies & TV27.65×
13Jewelry TelevisionMovies & TV21.76×
14Ving RhamesMovies & TV21.74×
15Prenatal careKids & Family15.67×
16Conservation (ethic)Politics & Society15.04×
17Mike TomlinSports12.51×
18Dylan O'BrienMovies & TV11.18×
19SpiritualityHealth3.79×
20Social networking serviceTechnology & Electronics3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Private bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Private bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.88×
Luxury OrientationPREMIUM1.23×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Private bank audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
ExtroversionTHRILL0.60×
IndividualismJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Private bank have in United States?

Private bank has an estimated audience of 2,084,095 people in United States, concentrated in California and New York.

02

What is the gender split and age of Private bank fans?

51.6% of Private bank fans are female, 48.4% are male, with an average age of 32.2 years.

03

Which brands do Private bank fans like most?

Private bank fans show strongest brand affinity for Music of Nigeria (35.8×), University of Lagos (47.64×), and Nairaland (140.95×) over the country average.

04

Where do Private bank fans live in United States?

Private bank fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Private bank fans also like?

Beyond Private bank itself, the audience over-indexes on University of Lagos (47.64×), Nairaland (140.95×), Atlanta Thrashers (117.56×), and Star Cinema (78.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Private bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Private bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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