A data profile of the people who buy, follow and care about Prenatal care in United States — modelled from more than twelve digital signal sources. Prenatal care has an estimated audience of 3,310,789 people in United States.
Prenatal care has an estimated audience of 3,310,789 people in United States. 86.9% are female, 13.1% are male, average age 36.1. Top brand affinities: Child development, Mothercare, Scooby-Doo, Homeopathy, Water birth.
Top brand affinities include Child development, Mothercare, Scooby-Doo, with strongest over-indexing on Child development (15.08× the country average).
Demographically, the Prenatal care audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Tradition.
The typical Prenatal care fan in United States is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Child development.
The key figures that characterise the Prenatal care profile in United States.
86.9% are female, 13.1% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 36.1 |
| Estimated audience size | 3,310,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
The strongest cross-interests of the Prenatal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water birth | Kids & Family | 37.90× | ||
| 02 | Nanny McPhee | Movies & TV | 20.00× | ||
| 03 | Homeopathy | Health | 18.95× | ||
| 04 | Private bank | Business & Career | 15.67× | ||
| 05 | Child development | Business & Career | 15.08× | ||
| 06 | Mothercare | Kids & Family | 14.81× | ||
| 07 | Swaddling | Kids & Family | 14.24× | ||
| 08 | Armageddon (1998 film) | Movies & TV | 13.93× | ||
| 09 | Celebrity Gossip | News | 10.03× | ||
| 10 | Breast pump | Kids & Family | 9.89× | ||
| 11 | Child safety seat | Kids & Family | 7.82× | ||
| 12 | Baby transport | Kids & Family | 7.67× | ||
| 13 | Scooby-Doo | Movies & TV | 6.10× | ||
| 14 | Baby food | Kids & Family | 4.91× | ||
| 15 | Bath and Bodyworks | Shopping | 4.76× | ||
| 16 | Breastfeeding | Kids & Family | 4.75× | ||
| 17 | Hair Extensions | Beauty & Wellness | 4.32× | ||
| 18 | Kindergarten | Kids & Family | 4.06× | ||
| 19 | Children's clothing | Fashion & Accessoires | 3.50× | ||
| 20 | Pizza Hut | Food & Beverages | 2.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.58× | |
| Tradition | CONSERVATISM | 1.52× | |
| Price Sensitivity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Sports Activity | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Prenatal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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