Prenatal care Audience in United States
Prenatal care has an estimated audience of 3,310,789 people in United States. 86.9% are female, 13.1% are male, average age 36.1. Top brand affinities: Scooby-Doo, Child development, Hair Extensions, Google Maps, Mothercare.
Top brand affinities include Scooby-Doo, Child development, Hair Extensions, with strongest over-indexing on Scooby-Doo (7.89× the country average). Demographically, the Prenatal care audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Creativity.
Category: Kids & Family · Type: Topic
Demographics of Prenatal care fans
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 36.1 |
| Estimated audience size | 3,310,789 |
Audience persona
The typical Prenatal care fan in United States is more female, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Scooby-Doo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 7.89× | Movies & TV |
| Child development | 8.32× | Business & Career |
| Hair Extensions | 6.07× | Beauty & Wellness |
| Google Maps | 3.66× | Internet & Social Media |
| Mothercare | 10.75× | Kids & Family |
| Cast-iron cookware | 10.88× | Home & Garden |
| Breast pump | 12.83× | Kids & Family |
| Indeed.com | 3.36× | Business & Career |
| Google News | 4.48× | News |
| Child safety seat | 7.89× | Kids & Family |
| Capital One | 2.82× | Business & Career |
| Baby transport | 9.87× | Kids & Family |
| Celebrity Gossip | 12.65× | News |
| Khan Academy | 5.55× | Business & Career |
| Water birth | 32.82× | Kids & Family |
| Kendra Scott | 6.57× | Fashion & Accessoires |
| Baby food | 4.36× | Kids & Family |
| Nanny McPhee | 20× | Movies & TV |
| Children's clothing | 3.54× | Fashion & Accessoires |
| Private bank | 12.43× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.39 |
| Creativity | OPEN | 1.33 |
| Pet Ownership | JOY | 1.31 |
| Urban Lifestyle | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Germany | 9.7% |
| Brazil | 9.0% |
See Prenatal care audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Prenatal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.