Nairaland Audience in United States

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Nairaland has an estimated audience of 310,633 people in United States. 65.6% are female, 34.4% are male, average age 35.8. Top regions: Texas, New York, Maryland. Top brand affinities: Throne of Glass, Government National Mortgage Association, Pro-Ject, Algebra, UK garage.

The average Nairaland fan in United States is 35.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Maryland. Top brand affinities include Throne of Glass, Government National Mortgage Association, Pro-Ject, with strongest over-indexing on Throne of Glass (19× the country average). Demographically, the Nairaland audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Nairaland fans

Demographic split for Nairaland audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.8
Estimated audience size310,633

Audience persona

The typical Nairaland fan in United States is more female, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Throne of Glass.

Top regions in United States

Top regions ranked by reach for Nairaland in United States
RegionReachAffinity
Texas78,1192.93×
New York38,5572.22×
Maryland37,9217.1×
California34,2831×
Georgia31,2623.27×
New Jersey18,2192.31×
Illinois17,9291.73×
Florida9,2430.44×
North Carolina9,0130.96×
Indiana8,8471.56×
Pennsylvania8,1240.78×
Virginia7,3550.97×
Ohio6,8160.71×
Missouri6,8071.36×
Tennessee6,5861.06×
Michigan6,4720.8×
Massachusetts6,1211×
Kentucky4,2481.09×
Washington3,8600.62×
Arizona3,5270.56×
Minnesota2,8820.65×
Connecticut2,5800.83×
Nevada2,4120.8×
Mississippi2,3160.9×
Washington, District of Columbia2,1692.32×
West Virginia1,9941.38×
New Mexico1,9671.26×
Oregon1,9490.55×
Wisconsin1,8830.4×
Rhode Island1,8461.87×
Kansas1,7960.73×
Colorado1,5970.33×
Oklahoma1,3670.4×
South Carolina1,3250.28×
Alabama1,1880.27×
Louisiana1,1000.27×
Nebraska9620.62×
Iowa8740.34×
Idaho6410.41×
Arkansas6240.24×
North Dakota5190.81×
Delaware3900.46×
Utah3720.13×
Maine3310.3×
Alaska3260.49×
New Hampshire2290.19×
Vermont2170.4×
South Dakota2030.28×
Hawaii1870.14×
Wyoming1720.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nairaland audience
BrandAffinityCategory
Throne of Glass19×Literature
Government National Mortgage Association161.59×Home & Garden
Pro-Ject7.31×Music & Radio
Algebra20×Business & Career
UK garage6.19×Music & Radio
Isometric exercise9.09×Sports
La Provence23.02×News
Elsword15.77×Games
Cam Ward3.69×Sports
Kendra Scott2.61×Fashion & Accessoires
Corona (band)5.02×Music & Radio
Stamp collecting4.02×Home & Garden
Vocal harmony3.83×Music & Radio
Home equity1.53×Home & Garden
La Opinión5.44×News
Historic site3.04×Arts & Culture
Grinch2.76×Movies & TV
Janitor3.61×Home & Garden
Nebraska Cornhuskers football1.92×Sports
Metro Iztapalapa18.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nairaland audience
TraitClusterScore
Community OrientationOPEN4.03
Quality AwarenessPREMIUM1.46
LGBTQ+ IdentityOPEN1.4
Risk AppetiteTHRILL1.16
Healthy LifestyleBALANCE1.15
MindfulnessBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Nairaland
CountryShare
Nigeria79.5%
United Kingdom4.3%
United States3.7%

See Nairaland audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Nairaland have in United States?

Nairaland has an estimated audience of 310,633 people in United States, concentrated in Texas and New York.

What is the gender split and age of Nairaland fans?

65.6% of Nairaland fans are female, 34.4% are male, with an average age of 35.8 years.

Which brands do Nairaland fans like most?

Nairaland fans show strongest brand affinity for Throne of Glass (19×), Government National Mortgage Association (161.59×), and Pro-Ject (7.31×) over the country average.

Where do Nairaland fans live in United States?

Nairaland fans in United States are most concentrated in Texas (reach 78,119), New York (reach 38,557), and Maryland (reach 37,921). These three regions account for the largest share of the active audience.

What other brands do Nairaland fans also like?

Beyond Nairaland itself, the audience over-indexes on Government National Mortgage Association (161.59×), Pro-Ject (7.31×), Algebra (20×), and UK garage (6.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nairaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.