Rascasse Audience Intelligence

Nairaland Audience in United States

A data profile of the people who buy, follow and care about Nairaland in United States — modelled from more than twelve digital signal sources. Nairaland has an estimated audience of 309,122 people in United States.

#1573among Website / Newspaper / Magazine in United States#438in Internet & Social Media

The average Nairaland fan in United States is 35.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Maryland.

Top brand affinities include Private bank, Wizkid (musician), Fisherman's Friend, with strongest over-indexing on Private bank (140.95× the country average).

Demographically, the Nairaland audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nairaland fan in United States is more female, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Private bank.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nairaland profile in United States.

Audience size
309K
in United States
Gender
65.6%♀
34.4% male
Age
35.8
average years
Country rank
#47604
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nairaland

65.6% are female, 34.4% are male, average age 35.8.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Nairaland audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.8
Estimated audience size309,122
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Nairaland audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Nairaland audience comes from United States.

Worldwide audience distribution share by country for Nairaland
CountryShare
Nigeria79.3%
United Kingdom4.3%
United States3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nairaland audience in United States is strongest.

Fig. 05

Top regions by affinity

Nairaland fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K6.66×
02Georgia~30K2.90×
03Texas~70K2.66×
04Washington, District of Columbia~2K2.49×
05New York~40K2.08×
06New Jersey~20K2.00×
07Rhode Island~2K1.88×
08West Virginia~2K1.69×
09Illinois~20K1.59×
10Missouri~8K1.56×
11Indiana~8K1.47×
12Massachusetts~8K1.27×
13Kentucky~4K1.14×
14New Mexico~2K1.10×
15Tennessee~7K1.05×
16North Carolina~10K1.03×
17Nevada~3K1.00×
18North Dakota<1K0.92×
19Delaware<1K0.89×
20California~30K0.88×
21Connecticut~3K0.88×
22Virginia~7K0.87×
23Pennsylvania~9K0.85×
24Mississippi~2K0.85×
25Montana<1K0.84×
26Wisconsin~4K0.83×
27Alaska<1K0.81×
28New Hampshire<1K0.79×
29Minnesota~3K0.78×
30Kansas~2K0.78×
31South Dakota<1K0.78×
32Vermont<1K0.78×
33Hawaii~1K0.75×
34Michigan~6K0.73×
35Maine<1K0.72×
36Ohio~7K0.71×
37Nebraska~1K0.71×
38Idaho~1K0.69×
39Arizona~4K0.64×
40Washington~4K0.59×
41Arkansas~2K0.59×
42Oregon~2K0.58×
43Oklahoma~2K0.54×
44Iowa~1K0.54×
45Utah~1K0.53×
46Alabama~2K0.50×
47Louisiana~2K0.50×
48South Carolina~2K0.45×
49Colorado~2K0.43×
50Florida~9K0.42×
Fig. 06

Affinity by region

Affinity by region — Nairaland, United States
0.42×1.00×6.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nairaland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nairaland audience
#·InterestCategoryAffinity×
01Les ÉchosNews213.41×
02Private bankBusiness & Career140.95×
03Fisherman's FriendFood & Beverages131.93×
04Wizkid (musician)Music & Radio63.27×
05Paddy PowerGames29.32×
06United States national football teamSports20.00×
07Amnesty InternationalPolitics & Society20.00×
08Soft SurroundingsShopping19.32×
09SpaceballsMovies & TV16.26×
10BarbourFashion & Accessoires14.86×
11Turkish AirlinesTravel & Leisure12.99×
12FlickrInternet & Social Media12.73×
13Community centrePolitics & Society11.79×
14Lil' KimMusic & Radio11.26×
15Al Nassr FCSports9.80×
16Online gamblingGames9.02×
17Teyana TaylorMovies & TV5.50×
18NigeriaTravel & Leisure5.13×
19Masters TournamentSports3.62×
20TikTokInternet & Social Media1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nairaland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nairaland audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN5.48×
Quality AwarenessPREMIUM1.78×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nairaland audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Pet OwnershipJOY0.80×
CreativityOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nairaland have in United States?

Nairaland has an estimated audience of 309,122 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Nairaland fans?

65.6% of Nairaland fans are female, 34.4% are male, with an average age of 35.8 years.

03

Which brands do Nairaland fans like most?

Nairaland fans show strongest brand affinity for Private bank (140.95×), Wizkid (musician) (63.27×), and Fisherman's Friend (131.93×) over the country average.

04

Where do Nairaland fans live in United States?

Nairaland fans in United States are most concentrated in Texas (reach ~70K), New York (reach ~40K), and Maryland (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nairaland fans also like?

Beyond Nairaland itself, the audience over-indexes on Wizkid (musician) (63.27×), Fisherman's Friend (131.93×), Les Échos (213.41×), and Flickr (12.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Nairaland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nairaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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