Nairaland Audience in United States

Nairaland has an estimated audience of 310,633 people in United States. 65.6% are female, 34.4% are male, average age 35.8. Top regions: Texas, New York, Maryland. Top brand affinities: Private bank, Autism Awareness, Diabetes mellitus awareness, Fisherman's Friend, Wizkid (musician).

The average Nairaland fan in United States is 35.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Maryland. Top brand affinities include Private bank, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Private bank (100.3× the country average). Demographically, the Nairaland audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Nairaland fans

Demographic split for Nairaland audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.8
Estimated audience size310,633

Audience persona

The typical Nairaland fan in United States is more female, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Private bank.

Top regions in United States

Top regions ranked by reach for Nairaland in United States
RegionReachAffinity
Texas78,1192.93×
New York38,5572.22×
Maryland37,9217.1×
California34,2831×
Georgia31,2623.27×
New Jersey18,2192.31×
Illinois17,9291.73×
Florida9,2430.44×
North Carolina9,0130.96×
Indiana8,8471.56×
Pennsylvania8,1240.78×
Virginia7,3550.97×
Ohio6,8160.71×
Missouri6,8071.36×
Tennessee6,5861.06×
Michigan6,4720.8×
Massachusetts6,1211×
Kentucky4,2481.09×
Washington3,8600.62×
Arizona3,5270.56×
Minnesota2,8820.65×
Connecticut2,5800.83×
Nevada2,4120.8×
Mississippi2,3160.9×
Washington, District of Columbia2,1692.32×
West Virginia1,9941.38×
New Mexico1,9671.26×
Oregon1,9490.55×
Wisconsin1,8830.4×
Rhode Island1,8461.87×
Kansas1,7960.73×
Colorado1,5970.33×
Oklahoma1,3670.4×
South Carolina1,3250.28×
Alabama1,1880.27×
Louisiana1,1000.27×
Nebraska9620.62×
Iowa8740.34×
Idaho6410.41×
Arkansas6240.24×
North Dakota5190.81×
Delaware3900.46×
Utah3720.13×
Maine3310.3×
Alaska3260.49×
New Hampshire2290.19×
Vermont2170.4×
South Dakota2030.28×
Hawaii1870.14×
Wyoming1720.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nairaland audience
BrandAffinityCategory
Private bank100.3×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Fisherman's Friend161.59×Food & Beverages
Wizkid (musician)40.96×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Paddy Power44.62×Games
Hair Extensions5.04×Beauty & Wellness
Nigeria6.5×Travel & Leisure
Les Échos119.48×News
Kia Sportage15.77×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Community centre8.14×Politics & Society
Le Monde23.02×News
Ghana9.29×Travel & Leisure
UTV (TV channel)14.37×Movies & TV
Barbour13.2×Fashion & Accessoires
Turkish Airlines9.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nairaland audience
TraitClusterScore
Community OrientationOPEN4.03
Quality AwarenessPREMIUM1.46
LGBTQ+ IdentityOPEN1.4
Risk AppetiteTHRILL1.16
Healthy LifestyleBALANCE1.15
MindfulnessBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Nairaland
CountryShare
Nigeria79.5%
United Kingdom4.3%
United States3.7%

See Nairaland audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Nairaland have in United States?

Nairaland has an estimated audience of 310,633 people in United States, concentrated in Texas and New York.

What is the gender split and age of Nairaland fans?

65.6% of Nairaland fans are female, 34.4% are male, with an average age of 35.8 years.

Which brands do Nairaland fans like most?

Nairaland fans show strongest brand affinity for Private bank (100.3×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Nairaland fans live in United States?

Nairaland fans in United States are most concentrated in Texas (reach 78,119), New York (reach 38,557), and Maryland (reach 37,921). These three regions account for the largest share of the active audience.

What other brands do Nairaland fans also like?

Beyond Nairaland itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Fisherman's Friend (161.59×), and Wizkid (musician) (40.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nairaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.