Wizkid (musician) Audience in United States

Wizkid (musician) logo

Wizkid (musician) has an estimated audience of 1,232,478 people in United States. 57.2% are female, 42.8% are male, average age 29.0. Top regions: Texas, California, New York. Top brand affinities: Just Go with It, Music of Nigeria, Teyana Taylor, Ghana, Yoruba language.

The average Wizkid (musician) fan in United States is 29.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Just Go with It, Music of Nigeria, Teyana Taylor, with strongest over-indexing on Just Go with It (115.13× the country average). Demographically, the Wizkid (musician) audience skews more female with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Wizkid (musician) fans

Demographic split for Wizkid (musician) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age29.0
Estimated audience size1,232,478

Audience persona

The typical Wizkid (musician) fan in United States is more female, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Just Go with It.

Top regions in United States

Top regions ranked by reach for Wizkid (musician) in United States
RegionReachAffinity
Texas124,9631.18×
California121,7780.9×
New York115,5871.68×
Florida81,0640.97×
Georgia67,3631.77×
Maryland55,0952.6×
Pennsylvania54,8611.32×
Illinois46,3411.13×
New Jersey39,8911.27×
North Carolina39,6211.07×
Ohio37,1620.98×
Virginia36,9681.23×
Michigan30,3430.94×
Massachusetts28,4221.17×
Washington24,4690.99×
Indiana22,9601.02×
Arizona22,6440.9×
Tennessee22,5880.91×
Minnesota18,9161.07×
Alabama18,6561.08×
Missouri17,9960.91×
South Carolina16,5650.89×
Wisconsin16,0800.87×
Louisiana15,7690.99×
Colorado15,2130.78×
Kentucky13,8870.9×
Connecticut13,1061.06×
Oregon12,8110.91×
Oklahoma11,5450.84×
Nevada9,1350.77×
Iowa9,0420.89×
Mississippi8,7710.86×
Utah7,8800.71×
Arkansas7,7010.76×
Kansas7,4350.77×
Washington, District of Columbia7,3551.99×
New Mexico7,2411.17×
Nebraska4,8470.78×
Delaware4,3601.28×
Rhode Island4,2451.08×
New Hampshire3,6800.76×
Maine3,6100.82×
Idaho3,5270.57×
West Virginia3,3960.59×
Hawaii2,8660.54×
North Dakota2,8181.11×
Montana2,6560.78×
South Dakota1,7820.63×
Alaska1,5790.6×
Vermont1,4220.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wizkid (musician) audience
BrandAffinityCategory
Just Go with It115.13×Movies & TV
Music of Nigeria29.69×Music & Radio
Teyana Taylor15.06×Movies & TV
Ghana18.87×Travel & Leisure
Yoruba language45.65×Politics & Society
Afrobeat7.62×Music & Radio
Olamide72.69×Music & Radio
Nairaland63.27×Internet & Social Media
Southern hip hop6.26×Music & Radio
West Africa12.26×Travel & Leisure
The Gambia31.47×Travel & Leisure
Accra32.27×Travel & Leisure
H.E.R.12.57×Music & Radio
Twins (group)12.42×Music & Radio
Contemporary R&B3.81×Music & Radio
Diddy6.5×Music & Radio
Cinema of Nigeria49.37×Movies & TV
Music of Africa15.35×Music & Radio
Tiwa Savage28.36×Music & Radio
Nigeria7.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wizkid (musician) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.68
Community OrientationOPEN1.7
Luxury OrientationPREMIUM1.66
Early Adopter MentalityPOWER1.53
MindfulnessBALANCE1.34
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Wizkid (musician)
CountryShare
United States45.4%
United Kingdom8.8%
France7.8%

See Wizkid (musician) audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Wizkid (musician) have in United States?

Wizkid (musician) has an estimated audience of 1,232,478 people in United States, concentrated in Texas and California.

What is the gender split and age of Wizkid (musician) fans?

57.2% of Wizkid (musician) fans are female, 42.8% are male, with an average age of 29.0 years.

Which brands do Wizkid (musician) fans like most?

Wizkid (musician) fans show strongest brand affinity for Just Go with It (115.13×), Music of Nigeria (29.69×), and Teyana Taylor (15.06×) over the country average.

Where do Wizkid (musician) fans live in United States?

Wizkid (musician) fans in United States are most concentrated in Texas (reach 124,963), California (reach 121,778), and New York (reach 115,587). These three regions account for the largest share of the active audience.

What other brands do Wizkid (musician) fans also like?

Beyond Wizkid (musician) itself, the audience over-indexes on Music of Nigeria (29.69×), Teyana Taylor (15.06×), Ghana (18.87×), and Yoruba language (45.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizkid (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.