Rascasse Audience Intelligence

Wizkid (musician) Audience in United States

A data profile of the people who buy, follow and care about Wizkid (musician) in United States — modelled from more than twelve digital signal sources. Wizkid (musician) has an estimated audience of 1,234,887 people in United States.

#7among Reggaeton in United States#4331among Person in United States#2543in Music & Radio

The average Wizkid (musician) fan in United States is 29.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Just Go with It, Music of Nigeria, Teyana Taylor, with strongest over-indexing on Just Go with It (115.13× the country average).

Demographically, the Wizkid (musician) audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wizkid (musician) fan in United States is more female, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Just Go with It.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wizkid (musician) profile in United States.

Audience size
1.2M
in United States
Gender
57.2%♀
42.8% male
Age
29.0
average years
Country rank
#20431
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wizkid (musician) fans

57.2% are female, 42.8% are male, average age 29.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Wizkid (musician) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age29.0
Estimated audience size1,234,887
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Wizkid (musician) audience in United States
Age bracketShare%
16-1947%
20-2924%
30-3915%
40-4910%
50+4%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Wizkid (musician) audience comes from United States.

Worldwide audience distribution share by country for Wizkid (musician)
CountryShare
United States45.4%
United Kingdom8.7%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wizkid (musician) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wizkid (musician) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~50K2.49×
02Washington, District of Columbia~7K1.86×
03Georgia~60K1.67×
04New York~100K1.53×
05Pennsylvania~50K1.25×
06New Mexico~8K1.22×
07Delaware~4K1.22×
08New Jersey~40K1.21×
09Virginia~40K1.18×
10North Dakota~3K1.13×
11Texas~100K1.12×
12Massachusetts~30K1.12×
13Alabama~20K1.10×
14Louisiana~20K1.10×
15Rhode Island~4K1.10×
16Minnesota~20K1.09×
17Connecticut~10K1.07×
18Illinois~40K1.06×
19North Carolina~40K1.04×
20Indiana~20K1.01×
21Washington~20K0.97×
22Ohio~40K0.95×
23Kentucky~10K0.95×
24Florida~80K0.93×
25California~100K0.92×
26Tennessee~20K0.92×
27Michigan~30K0.91×
28Mississippi~9K0.91×
29Maine~4K0.91×
30Arizona~20K0.90×
31Oregon~10K0.90×
32Iowa~9K0.90×
33Missouri~20K0.89×
34South Carolina~20K0.89×
35Wisconsin~20K0.89×
36Oklahoma~10K0.88×
37Montana~3K0.87×
38Arkansas~8K0.84×
39Nebraska~5K0.83×
40New Hampshire~4K0.82×
41Alaska~2K0.82×
42Vermont~2K0.82×
43Nevada~10K0.81×
44Kansas~8K0.81×
45South Dakota~2K0.80×
46Colorado~20K0.79×
47Utah~8K0.77×
48Idaho~5K0.74×
49West Virginia~4K0.74×
50Hawaii~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Wizkid (musician), United States
0.67×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wizkid (musician) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wizkid (musician) audience
#·InterestCategoryAffinity×
01Just Go with ItMovies & TV115.13×
02OlamideMusic & Radio72.69×
03NairalandInternet & Social Media63.27×
04Cinema of NigeriaMovies & TV49.37×
05Yoruba languagePolitics & Society45.65×
06AccraTravel & Leisure32.27×
07The GambiaTravel & Leisure31.47×
08Music of NigeriaMusic & Radio29.69×
09Tiwa SavageMusic & Radio28.36×
10Mavado (singer)Music & Radio20.68×
11GhanaTravel & Leisure18.87×
12Music of AfricaMusic & Radio15.35×
13Teyana TaylorMovies & TV15.06×
14H.E.R.Music & Radio12.57×
15Twins (group)Music & Radio12.42×
16West AfricaTravel & Leisure12.26×
17AfrobeatMusic & Radio7.62×
18Southern hip hopMusic & Radio6.26×
19Madea's Class ReunionMovies & TV5.47×
20Contemporary R&BMusic & Radio3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wizkid (musician) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wizkid (musician) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.85×
Luxury OrientationPREMIUM1.77×
Social Media UsageJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wizkid (musician) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
TraditionCONSERVATISM1.18×
DIY MentalityTHRILL1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wizkid (musician) have in United States?

Wizkid (musician) has an estimated audience of 1,234,887 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wizkid (musician) fans?

57.2% of Wizkid (musician) fans are female, 42.8% are male, with an average age of 29.0 years.

03

Which brands do Wizkid (musician) fans like most?

Wizkid (musician) fans show strongest brand affinity for Just Go with It (115.13×), Music of Nigeria (29.69×), and Teyana Taylor (15.06×) over the country average.

04

Where do Wizkid (musician) fans live in United States?

Wizkid (musician) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wizkid (musician) fans also like?

Beyond Wizkid (musician) itself, the audience over-indexes on Music of Nigeria (29.69×), Teyana Taylor (15.06×), Ghana (18.87×), and Yoruba language (45.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in United States

See Wizkid (musician) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizkid (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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