Rascasse Audience Intelligence

Don Omar Audience in United States

A data profile of the people who buy, follow and care about Don Omar in United States — modelled from more than twelve digital signal sources. Don Omar has an estimated audience of 1,610,087 people in United States.

#4among Reggaeton in United States#3310among Person in United States#1994in Music & Radio

The average Don Omar fan in United States is 30.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Banco Macro, Regional styles of Mexican music, Music, with strongest over-indexing on Banco Macro (911.52× the country average).

Demographically, the Don Omar audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Don Omar fan in United States is balanced, around 30.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Banco Macro.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Don Omar profile in United States.

Audience size
1.6M
in United States
Gender
52.4%♀
47.6% male
Age
30.5
average years
Country rank
#16826
Person in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Don Omar fans

52.4% are female, 47.6% are male, average age 30.5.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Don Omar audience in United States
MetricValue
Female52.4%
Male47.6%
Average age30.5
Estimated audience size1,610,087
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Don Omar audience in United States
Age bracketShare%
16-1943%
20-2923%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Don Omar audience comes from United States.

Worldwide audience distribution share by country for Don Omar
CountryShare
United States27.6%
Spain12.2%
Mexico11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Don Omar audience in United States is strongest.

Fig. 05

Top regions by affinity

Don Omar fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K2.75×
02Texas~300K2.10×
03Connecticut~30K2.03×
04California~300K2.02×
05New Jersey~80K2.01×
06Arizona~60K1.91×
07Nevada~30K1.85×
08New York~200K1.82×
09Rhode Island~9K1.79×
10Massachusetts~50K1.51×
11Maryland~40K1.49×
12Illinois~70K1.46×
13New Mexico~10K1.34×
14Washington, District of Columbia~6K1.30×
15Utah~20K1.28×
16North Carolina~60K1.19×
17Colorado~30K1.19×
18Virginia~40K1.18×
19Georgia~50K1.16×
20Oregon~20K1.15×
21Pennsylvania~50K1.01×
22Wisconsin~20K0.99×
23Delaware~4K0.96×
24Washington~30K0.91×
25South Carolina~20K0.80×
26Oklahoma~10K0.78×
27Kansas~9K0.77×
28Nebraska~6K0.76×
29New Hampshire~4K0.74×
30Indiana~20K0.73×
31Tennessee~20K0.72×
32Louisiana~10K0.72×
33Arkansas~9K0.72×
34Alaska~2K0.72×
35Vermont~2K0.71×
36Idaho~5K0.70×
37North Dakota~2K0.70×
38South Dakota~2K0.69×
39Montana~3K0.64×
40Kentucky~10K0.63×
41Hawaii~4K0.63×
42Iowa~8K0.62×
43Alabama~10K0.61×
44West Virginia~4K0.59×
45Maine~3K0.59×
46Mississippi~7K0.58×
47Minnesota~10K0.57×
48Ohio~20K0.52×
49Michigan~20K0.51×
50Missouri~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Don Omar, United States
0.51×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Don Omar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Don Omar audience
#·InterestCategoryAffinity×
01Banco MacroBusiness & Career911.52×
02Regional styles of Mexican musicMusic & Radio12.53×
03Maquillaje ProfesionalBeauty & Wellness9.93×
04Moda FemininaFashion & Accessoires7.61×
05Bad BunnyMusic & Radio4.55×
06ParentKids & Family2.72×
07MusicBusiness & Career2.28×
08EntertainmentMovies & TV2.28×
09SportsSports2.27×
10Arts and musicArts & Culture2.18×
11Live eventsMusic & Radio2.13×
12Food and drinkFood & Beverages2.10×
13MoviesMovies & TV2.08×
14Outdoor recreationSports2.08×
15FIFA World Cup 2026Sports2.04×
16FoodFood & Beverages1.99×
17ReadingLiterature1.94×
18PetsPets & Animals1.92×
19Consumer electronicsTechnology & Electronics1.89×
20GamesGames1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Don Omar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Don Omar audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.98×
Career OrientationPOWER1.64×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Don Omar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Risk AppetiteTHRILL0.77×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Don Omar have in United States?

Don Omar has an estimated audience of 1,610,087 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Don Omar fans?

52.4% of Don Omar fans are female, 47.6% are male, with an average age of 30.5 years.

03

Which brands do Don Omar fans like most?

Don Omar fans show strongest brand affinity for Banco Macro (911.52×), Regional styles of Mexican music (12.53×), and Music (2.28×) over the country average.

04

Where do Don Omar fans live in United States?

Don Omar fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Don Omar fans also like?

Beyond Don Omar itself, the audience over-indexes on Regional styles of Mexican music (12.53×), Music (2.28×), Sports (2.27×), and Arts and music (2.18×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Don Omar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Omar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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