Don Omar Audience in United States

Don Omar logo

Don Omar has an estimated audience of 1,537,500 people in United States. 52.4% are female, 47.6% are male, average age 30.5. Top regions: California, Florida, Texas. Top brand affinities: Banco Macro, Regional styles of Mexican music, Music, Sports, Arts and music.

The average Don Omar fan in United States is 30.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Banco Macro, Regional styles of Mexican music, Music, with strongest over-indexing on Banco Macro (911.52× the country average). Demographically, the Don Omar audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Don Omar fans

Demographic split for Don Omar audience in United States
MetricValue
Female52.4%
Male47.6%
Average age30.5
Estimated audience size1,537,500

Audience persona

The typical Don Omar fan in United States is balanced, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Banco Macro.

Top regions in United States

Top regions ranked by reach for Don Omar in United States
RegionReachAffinity
California375,6812.22×
Florida305,2932.93×
Texas288,8932.19×
New York170,2211.98×
New Jersey82,2532.1×
Illinois75,5001.47×
Arizona67,8772.16×
North Carolina58,2061.26×
Georgia54,3961.15×
Pennsylvania50,3570.97×
Massachusetts48,5151.6×
Virginia45,8381.22×
Maryland41,3161.56×
Colorado31,9661.32×
Connecticut30,4101.97×
Washington29,8650.97×
Nevada29,4621.98×
Wisconsin25,5381.1×
Oregon23,0611.31×
Ohio22,7940.48×
Tennessee19,0610.62×
Michigan18,3140.46×
Indiana17,8210.63×
South Carolina17,2420.75×
Utah12,6830.92×
Louisiana12,5840.63×
Oklahoma12,1260.71×
Alabama11,1130.52×
Minnesota10,7460.49×
Kentucky10,5500.55×
Missouri10,4130.42×
New Mexico10,1181.31×
Rhode Island8,4891.73×
Kansas8,3020.69×
Arkansas7,6630.6×
Iowa6,6690.53×
Washington, District of Columbia6,3901.38×
Nebraska5,0020.65×
Mississippi4,9690.39×
Idaho4,2140.55×
New Hampshire3,6460.6×
Delaware3,5800.84×
Hawaii2,9680.45×
West Virginia2,2120.31×
Maine1,5940.29×
South Dakota1,2470.35×
Montana1,1630.27×
Alaska1,1270.34×
North Dakota1,0600.34×
Wyoming1,0070.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Don Omar audience
BrandAffinityCategory
Banco Macro911.52×Business & Career
Regional styles of Mexican music12.53×Music & Radio
Music2.28×Business & Career
Sports2.27×Sports
Arts and music2.18×Arts & Culture
Food and drink2.1×Food & Beverages
Entertainment2.28×Movies & TV
Movies2.08×Movies & TV
Live events2.13×Music & Radio
Maquillaje Profesional9.93×Beauty & Wellness
Food1.99×Food & Beverages
Outdoor recreation2.08×Sports
Reading1.94×Literature
Moda Feminina7.61×Fashion & Accessoires
Consumer electronics1.89×Technology & Electronics
Pets1.92×Pets & Animals
Parent2.72×Kids & Family
Bad Bunny4.55×Music & Radio
Games1.88×Games
Adventure2.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Don Omar audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
Luxury OrientationPREMIUM1.32
Early Adopter MentalityPOWER1.21
Sports ActivityPOWER1.14
TravellingTHRILL1.09
DIY MentalityTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Don Omar
CountryShare
United States27.0%
Spain12.3%
Mexico11.3%

See Don Omar audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Don Omar have in United States?

Don Omar has an estimated audience of 1,537,500 people in United States, concentrated in California and Florida.

What is the gender split and age of Don Omar fans?

52.4% of Don Omar fans are female, 47.6% are male, with an average age of 30.5 years.

Which brands do Don Omar fans like most?

Don Omar fans show strongest brand affinity for Banco Macro (911.52×), Regional styles of Mexican music (12.53×), and Music (2.28×) over the country average.

Where do Don Omar fans live in United States?

Don Omar fans in United States are most concentrated in California (reach 375,681), Florida (reach 305,293), and Texas (reach 288,893). These three regions account for the largest share of the active audience.

What other brands do Don Omar fans also like?

Beyond Don Omar itself, the audience over-indexes on Regional styles of Mexican music (12.53×), Music (2.28×), Sports (2.27×), and Arts and music (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Omar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.