Rascasse Audience Intelligence

West Africa Audience in United States

A data profile of the people who buy, follow and care about West Africa in United States — modelled from more than twelve digital signal sources. West Africa has an estimated audience of 7,635,156 people in United States.

#74among Region in United States#296among POI in United States#397in Travel & Leisure

The average West Africa fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Michael Bolton, Vinegar, Teyana Taylor, with strongest over-indexing on Michael Bolton (22.56× the country average).

Demographically, the West Africa audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Africa fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Michael Bolton.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Africa profile in United States.

Audience size
7.6M
in United States
Gender
57.5%♀
42.5% male
Age
41.0
average years
Country rank
#4648
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Africa fans

57.5% are female, 42.5% are male, average age 41.0.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for West Africa audience in United States
MetricValue
Female57.5%
Male42.5%
Average age41.0
Estimated audience size7,635,156
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the West Africa audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

18.7%

of the worldwide West Africa audience comes from United States.

Worldwide audience distribution share by country for West Africa
CountryShare
United States18.7%
Nigeria7.0%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Africa audience in United States is strongest.

Fig. 05

Top regions by affinity

West Africa fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K2.16×
02Maryland~200K1.79×
03Georgia~400K1.51×
04Virginia~300K1.40×
05New York~500K1.23×
06South Carolina~100K1.23×
07North Carolina~300K1.22×
08Louisiana~100K1.21×
09Minnesota~100K1.19×
10Connecticut~90K1.19×
11Delaware~20K1.18×
12Pennsylvania~300K1.16×
13Massachusetts~200K1.16×
14Washington~200K1.14×
15Texas~700K1.12×
16New Jersey~200K1.12×
17Rhode Island~30K1.11×
18Kentucky~100K1.09×
19Indiana~200K1.08×
20Tennessee~200K1.05×
21Mississippi~70K1.04×
22California~900K1.02×
23North Dakota~20K1.00×
24Illinois~300K0.99×
25Ohio~200K0.99×
26Missouri~100K0.99×
27Alabama~100K0.99×
28Nebraska~40K0.95×
29Florida~500K0.94×
30Oregon~80K0.94×
31Vermont~10K0.93×
32Michigan~200K0.92×
33Alaska~10K0.90×
34Oklahoma~80K0.89×
35Nevada~70K0.89×
36Kansas~50K0.86×
37Arkansas~50K0.84×
38Iowa~50K0.84×
39Maine~20K0.84×
40Colorado~100K0.83×
41Hawaii~30K0.83×
42Wisconsin~90K0.82×
43South Dakota~10K0.82×
44Utah~50K0.78×
45New Hampshire~20K0.78×
46West Virginia~30K0.77×
47Montana~20K0.77×
48Arizona~100K0.72×
49Idaho~30K0.72×
50New Mexico~30K0.69×
Fig. 06

Affinity by region

Affinity by region — West Africa, United States
0.69×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Africa audience
#·InterestCategoryAffinity×
01Michael BoltonMusic & Radio22.56×
02River PlateSports15.99×
03Wizkid (musician)Music & Radio12.26×
04Ligue 1Sports9.20×
05VinegarFood & Beverages6.21×
06Teyana TaylorMovies & TV5.35×
07Soul foodMusic & Radio3.83×
08Michael B. JordanMovies & TV2.99×
09QVCMovies & TV2.57×
10Google DriveTechnology & Electronics2.23×
11InnovationBusiness & Career2.18×
12FedExBusiness & Career2.16×
13HairstyleBeauty & Wellness1.64×
14FIFA World CupSports1.63×
15UniversityBusiness & Career1.63×
16PinterestInternet & Social Media1.60×
17Mortgage loansBusiness & Career1.60×
18FoodieFood & Beverages1.59×
19RadioTechnology & Electronics1.57×
20T-MobileTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Africa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Community OrientationOPEN1.63×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Africa audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Quality AwarenessPREMIUM0.91×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Africa have in United States?

West Africa has an estimated audience of 7,635,156 people in United States, concentrated in California and Texas.

02

What is the gender split and age of West Africa fans?

57.5% of West Africa fans are female, 42.5% are male, with an average age of 41.0 years.

03

Which brands do West Africa fans like most?

West Africa fans show strongest brand affinity for Michael Bolton (22.56×), Vinegar (6.21×), and Teyana Taylor (5.35×) over the country average.

04

Where do West Africa fans live in United States?

West Africa fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do West Africa fans also like?

Beyond West Africa itself, the audience over-indexes on Vinegar (6.21×), Teyana Taylor (5.35×), Google Drive (2.23×), and Ligue 1 (9.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See West Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for West Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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