West Africa Audience in United States
West Africa has an estimated audience of 7,635,156 people in United States. 57.5% are female, 42.5% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Grinch, Wok, No Escape (1994 film).
The average West Africa fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Grinch, with strongest over-indexing on Goop (10.18× the country average). Demographically, the West Africa audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of West Africa fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.0 |
| Estimated audience size | 7,635,156 |
Audience persona
The typical West Africa fan in United States is more female, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 818,978 | 0.98× |
| Texas | 719,620 | 1.1× |
| New York | 576,767 | 1.35× |
| Florida | 543,310 | 1.05× |
| Georgia | 381,391 | 1.62× |
| North Carolina | 289,775 | 1.26× |
| Pennsylvania | 284,533 | 1.11× |
| Illinois | 261,933 | 1.03× |
| Virginia | 258,044 | 1.39× |
| Maryland | 256,748 | 1.96× |
| Ohio | 227,549 | 0.97× |
| New Jersey | 220,973 | 1.14× |
| Michigan | 188,585 | 0.94× |
| Massachusetts | 180,780 | 1.2× |
| Washington | 178,369 | 1.16× |
| Tennessee | 157,979 | 1.03× |
| Minnesota | 138,136 | 1.26× |
| Indiana | 137,840 | 0.99× |
| South Carolina | 127,119 | 1.11× |
| Missouri | 126,335 | 1.03× |
| Louisiana | 126,216 | 1.28× |
| Arizona | 102,672 | 0.66× |
| Colorado | 97,766 | 0.81× |
| Kentucky | 93,608 | 0.98× |
| Connecticut | 90,927 | 1.19× |
| Wisconsin | 83,532 | 0.73× |
| Oregon | 82,996 | 0.95× |
| Alabama | 82,588 | 0.77× |
| Nevada | 71,441 | 0.97× |
| Oklahoma | 70,540 | 0.83× |
| Mississippi | 67,573 | 1.07× |
| Washington, District of Columbia | 60,067 | 2.62× |
| Utah | 54,151 | 0.79× |
| Iowa | 52,139 | 0.83× |
| Arkansas | 50,491 | 0.8× |
| Kansas | 48,131 | 0.8× |
| Nebraska | 32,972 | 0.86× |
| Rhode Island | 28,385 | 1.17× |
| Delaware | 26,498 | 1.26× |
| Hawaii | 25,559 | 0.78× |
| West Virginia | 23,784 | 0.67× |
| Idaho | 21,764 | 0.57× |
| New Mexico | 20,999 | 0.55× |
| New Hampshire | 20,310 | 0.68× |
| Maine | 20,115 | 0.74× |
| North Dakota | 15,365 | 0.98× |
| Alaska | 11,436 | 0.7× |
| Vermont | 10,829 | 0.81× |
| South Dakota | 10,582 | 0.6× |
| Montana | 10,533 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.18× | Internet & Social Media |
| Governor of Michigan | 11.55× | Politics & Society |
| Grinch | 5.37× | Movies & TV |
| Wok | 8.48× | Food & Beverages |
| No Escape (1994 film) | 14.24× | Movies & TV |
| Nuts (film) | 7.22× | Movies & TV |
| Harlow | 14.07× | Travel & Leisure |
| Google Home | 7.55× | Technology & Electronics |
| Hibachi | 9.09× | Food & Beverages |
| Elsword | 18.33× | Games |
| Fairy godmother | 8.15× | Literature |
| headspace | 10.06× | Health |
| La Opinión | 7.18× | News |
| Grace Slick | 8.73× | Music & Radio |
| TV Fanatic | 10.28× | Movies & TV |
| El Paso County, Colorado | 12.07× | Travel & Leisure |
| Cherish (group) | 9.77× | Music & Radio |
| Hipster | 8.41× | Politics & Society |
| Laneige | 4.72× | Beauty & Wellness |
| Mathcore | 6.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.29 |
| Luxury Orientation | PREMIUM | 1.76 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Community Orientation | OPEN | 1.4 |
| Extroversion | THRILL | 1.34 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Nigeria | 7.0% |
| United Kingdom | 4.1% |
See West Africa audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does West Africa have in United States?
West Africa has an estimated audience of 7,635,156 people in United States, concentrated in California and Texas.
What is the gender split and age of West Africa fans?
57.5% of West Africa fans are female, 42.5% are male, with an average age of 41.0 years.
Which brands do West Africa fans like most?
West Africa fans show strongest brand affinity for Goop (10.18×), Governor of Michigan (11.55×), and Grinch (5.37×) over the country average.
Where do West Africa fans live in United States?
West Africa fans in United States are most concentrated in California (reach 818,978), Texas (reach 719,620), and New York (reach 576,767). These three regions account for the largest share of the active audience.
What other brands do West Africa fans also like?
Beyond West Africa itself, the audience over-indexes on Governor of Michigan (11.55×), Grinch (5.37×), Wok (8.48×), and No Escape (1994 film) (14.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for West Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.