West Africa Audience in Germany
West Africa has an estimated audience of 535,925 people in Germany. 45.0% are female, 55.0% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Software engineer, New Bulgarian University, Gudrun Sjödén, Buying a House.
The average West Africa fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Software engineer, New Bulgarian University, with strongest over-indexing on Medieval fantasy (23.06× the country average). Demographically, the West Africa audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of West Africa fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 37.4 |
| Estimated audience size | 535,925 |
Audience persona
The typical West Africa fan in Germany is balanced, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,452 | 1.04× |
| Bayern | 91,326 | 1.06× |
| Baden-Württemberg | 75,687 | 1.04× |
| Niedersachsen | 53,743 | 1.03× |
| Hessen | 48,452 | 1.19× |
| Berlin | 32,563 | 1.36× |
| Sachsen | 24,778 | 0.94× |
| Rheinland-Pfalz | 23,952 | 0.89× |
| Schleswig-Holstein | 18,997 | 0.99× |
| Hamburg | 15,615 | 1.29× |
| Brandenburg | 14,447 | 0.87× |
| Thüringen | 11,302 | 0.83× |
| Sachsen-Anhalt | 10,626 | 0.77× |
| Mecklenburg-Vorpommern | 9,472 | 0.93× |
| Bremen | 5,921 | 1.29× |
| Saarland | 4,755 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 23.06× | Literature |
| Software engineer | 15.11× | Technology & Electronics |
| New Bulgarian University | 36.41× | Business & Career |
| Gudrun Sjödén | 3.91× | Fashion & Accessoires |
| Buying a House | 7.52× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Nuts (film) | 4.7× | Movies & TV |
| Commercial mortgage | 2.03× | Business & Career |
| Christmas Gift | 1.59× | Kids & Family |
| Israel | 1.7× | Travel & Leisure |
| Laneige | 5.28× | Beauty & Wellness |
| Corona (band) | 1.98× | Music & Radio |
| 3D printing | 1.74× | Technology & Electronics |
| Fast Five | 3.8× | Movies & TV |
| Buying and Selling Real Estate | 5.25× | Home & Garden |
| Eindhoven | 1.54× | Travel & Leisure |
| Kodi (software) | 2.05× | Technology & Electronics |
| The Fader | 4.51× | Music & Radio |
| Home Delivery | 1.96× | Food & Beverages |
| Parma | 3.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.92 |
| Spirituality | BALANCE | 1.51 |
| Convenience Orientation | PREMIUM | 1.46 |
| Travelling | THRILL | 1.44 |
| Mindfulness | BALANCE | 1.34 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Nigeria | 7.0% |
| United Kingdom | 4.1% |
See West Africa audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does West Africa have in Germany?
West Africa has an estimated audience of 535,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of West Africa fans?
45.0% of West Africa fans are female, 55.0% are male, with an average age of 37.4 years.
Which brands do West Africa fans like most?
West Africa fans show strongest brand affinity for Medieval fantasy (23.06×), Software engineer (15.11×), and New Bulgarian University (36.41×) over the country average.
Where do West Africa fans live in Germany?
West Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,452), Bayern (reach 91,326), and Baden-Württemberg (reach 75,687). These three regions account for the largest share of the active audience.
What other brands do West Africa fans also like?
Beyond West Africa itself, the audience over-indexes on Software engineer (15.11×), New Bulgarian University (36.41×), Gudrun Sjödén (3.91×), and Buying a House (7.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for West Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.