Rascasse Audience Intelligence

West Africa Audience in Germany

A data profile of the people who buy, follow and care about West Africa in Germany — modelled from more than twelve digital signal sources. West Africa has an estimated audience of 535,925 people in Germany.

#108among Region in Germany#936among POI in Germany#868in Travel & Leisure

The average West Africa fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Samuel Eto'o, Stade Brestois 29, Family, with strongest over-indexing on Samuel Eto'o (40.96× the country average).

Demographically, the West Africa audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical West Africa fan in Germany is balanced, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Samuel Eto'o.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Africa profile in Germany.

Audience size
536K
in Germany
Gender
45.0%♀
55.0% male
Age
37.4
average years
Country rank
#11085
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Africa fans

45.0% are female, 55.0% are male, average age 37.4.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for West Africa audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age37.4
Estimated audience size535,925
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the West Africa audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4918%
50+16%
Fig. 04

Worldwide distribution

1.3%

of the worldwide West Africa audience comes from Germany.

Worldwide audience distribution share by country for West Africa
CountryShare
United States18.7%
Nigeria7.0%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Africa audience in Germany is strongest.

Fig. 05

Top regions by affinity

West Africa fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.27×
02Berlin~30K1.26×
03Bremen~5K1.14×
04Hessen~50K1.11×
05Nordrhein-Westfalen~100K1.03×
06Bayern~90K1.03×
07Niedersachsen~50K1.02×
08Baden-Württemberg~70K1.01×
09Schleswig-Holstein~20K0.98×
10Mecklenburg-Vorpommern~10K0.95×
11Sachsen~20K0.94×
12Rheinland-Pfalz~20K0.93×
13Brandenburg~20K0.92×
14Thüringen~10K0.92×
15Saarland~6K0.90×
16Sachsen-Anhalt~10K0.86×
Fig. 06

Affinity by region

Affinity by region — West Africa, Germany
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Africa audience
#·InterestCategoryAffinity×
01Stade Brestois 29Sports49.48×
02Samuel Eto'oSports40.96×
03Skyrock (radio)Music & Radio33.03×
04Burkina FasoTravel & Leisure24.00×
05Ghana national football teamSports15.64×
06HertzCars & Mobility13.29×
07Dua LipaMusic & Radio7.60×
08ReggaetonMusic & Radio5.73×
09Office suppliesBusiness & Career4.85×
10Ligue 1Sports4.83×
11Country rapMusic & Radio4.81×
12EmailTechnology & Electronics3.23×
13La LigaSports3.13×
14FamilyKids & Family3.09×
15PastryFood & Beverages3.08×
16ReligionBusiness & Career2.68×
17Michael JacksonMusic & Radio2.51×
18VacationsTravel & Leisure2.31×
19GermanyTravel & Leisure1.97×
20NatureHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Africa audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.17×
SpiritualityBALANCE2.12×
Convenience OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Africa audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Sports ActivityPOWER0.81×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Africa have in Germany?

West Africa has an estimated audience of 535,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of West Africa fans?

45.0% of West Africa fans are female, 55.0% are male, with an average age of 37.4 years.

03

Which brands do West Africa fans like most?

West Africa fans show strongest brand affinity for Samuel Eto'o (40.96×), Stade Brestois 29 (49.48×), and Family (3.09×) over the country average.

04

Where do West Africa fans live in Germany?

West Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do West Africa fans also like?

Beyond West Africa itself, the audience over-indexes on Stade Brestois 29 (49.48×), Family (3.09×), Hertz (13.29×), and Germany (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See West Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for West Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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