The Gambia Audience in United States
The Gambia has an estimated audience of 982,833 people in United States. 63.0% are female, 37.0% are male, average age 45.9. Top regions: California, New York, Texas. Top brand affinities: Voter registration, Horror punk, Algebra, Governor of Michigan, Fairy godmother.
The average The Gambia fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Voter registration, Horror punk, Algebra, with strongest over-indexing on Voter registration (8.83× the country average). Demographically, the The Gambia audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of The Gambia fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.9 |
| Estimated audience size | 982,833 |
Audience persona
The typical The Gambia fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Voter registration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 93,813 | 0.87× |
| New York | 71,592 | 1.3× |
| Texas | 62,433 | 0.74× |
| Florida | 51,020 | 0.77× |
| Georgia | 33,019 | 1.09× |
| Washington | 32,721 | 1.66× |
| Virginia | 32,294 | 1.35× |
| Pennsylvania | 32,075 | 0.97× |
| Illinois | 32,030 | 0.98× |
| North Carolina | 29,787 | 1.01× |
| Massachusetts | 27,375 | 1.41× |
| Ohio | 27,061 | 0.89× |
| Maryland | 25,576 | 1.51× |
| New Jersey | 23,309 | 0.93× |
| Michigan | 22,923 | 0.89× |
| Colorado | 18,016 | 1.16× |
| Minnesota | 17,695 | 1.26× |
| Tennessee | 17,168 | 0.87× |
| Wisconsin | 17,018 | 1.15× |
| Arizona | 15,828 | 0.79× |
| Oregon | 14,352 | 1.27× |
| Indiana | 13,658 | 0.76× |
| Missouri | 13,095 | 0.83× |
| South Carolina | 11,223 | 0.76× |
| Washington, District of Columbia | 10,814 | 3.66× |
| Connecticut | 10,762 | 1.09× |
| Kentucky | 10,580 | 0.86× |
| Utah | 8,753 | 0.99× |
| Louisiana | 8,516 | 0.67× |
| Alabama | 8,469 | 0.62× |
| Oklahoma | 8,063 | 0.74× |
| Kansas | 6,442 | 0.83× |
| Iowa | 6,374 | 0.79× |
| Arkansas | 6,078 | 0.75× |
| Nevada | 6,012 | 0.63× |
| Mississippi | 4,878 | 0.6× |
| New Hampshire | 4,370 | 1.13× |
| Maine | 4,335 | 1.23× |
| Idaho | 4,127 | 0.84× |
| Rhode Island | 4,025 | 1.29× |
| Nebraska | 4,002 | 0.81× |
| New Mexico | 3,272 | 0.66× |
| Hawaii | 3,206 | 0.76× |
| Vermont | 2,729 | 1.58× |
| West Virginia | 2,701 | 0.59× |
| Montana | 2,606 | 0.96× |
| Delaware | 2,380 | 0.88× |
| Alaska | 2,156 | 1.03× |
| South Dakota | 1,560 | 0.69× |
| North Dakota | 1,396 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voter registration | 8.83× | Politics & Society |
| Horror punk | 16.63× | Music & Radio |
| Algebra | 20× | Business & Career |
| Governor of Michigan | 9.46× | Politics & Society |
| Fairy godmother | 8.89× | Literature |
| Grinch | 4.66× | Movies & TV |
| Emperor Entertainment Group | 13.78× | Business & Career |
| Edelbrock | 15.08× | Cars & Mobility |
| Lahaina, Hawaii | 19.28× | Travel & Leisure |
| Bully (2011 film) | 7.1× | Movies & TV |
| Pro-Ject | 4.05× | Music & Radio |
| Vocal harmony | 4.36× | Music & Radio |
| Historic site | 3.98× | Arts & Culture |
| UK garage | 5.01× | Music & Radio |
| Harlow | 9.47× | Travel & Leisure |
| Electrolyte | 3.73× | Health |
| Jeep Wagoneer | 4.21× | Cars & Mobility |
| Hipster | 7.06× | Politics & Society |
| TV Fanatic | 7.65× | Movies & TV |
| El Paso County, Colorado | 9.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Community Orientation | OPEN | 1.56 |
| Quality Awareness | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.27 |
| Social Media Usage | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Senegal | 9.4% |
| Mali | 7.1% |
See The Gambia audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does The Gambia have in United States?
The Gambia has an estimated audience of 982,833 people in United States, concentrated in California and New York.
What is the gender split and age of The Gambia fans?
63.0% of The Gambia fans are female, 37.0% are male, with an average age of 45.9 years.
Which brands do The Gambia fans like most?
The Gambia fans show strongest brand affinity for Voter registration (8.83×), Horror punk (16.63×), and Algebra (20×) over the country average.
Where do The Gambia fans live in United States?
The Gambia fans in United States are most concentrated in California (reach 93,813), New York (reach 71,592), and Texas (reach 62,433). These three regions account for the largest share of the active audience.
What other brands do The Gambia fans also like?
Beyond The Gambia itself, the audience over-indexes on Horror punk (16.63×), Algebra (20×), Governor of Michigan (9.46×), and Fairy godmother (8.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Gambia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.